Senior - Brand Manager

Job Title Corporate Brand & Activations Manager Job Grade G9B Function Corporate Marketing Sub‑function Corporate Brand Marketing Function Head Title Corporate Marketing, India Business Location Sun House Mumbai At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community. Are You Ready to Create Your Own Sunshine? As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self‑drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys. Job Summary We are looking for a Corporate Brand & Activations Manager. The individual would be responsible for ideating & executing Sun Pharmacy's corporate brand interventions. He/she will report directly to the DGM Corporate Marketing, India Business. Key responsibilities Execute marketing campaigns ~ ATL, Digital & BTL Ideate & execute brand interventions/campaigns/ long term properties/ large scale brand activations related to Sun Pharmacy corporate brand Coordinate with multiple agencies for creative development & media management End to end management of activations for corporate marketing including IPL led activations Liaise with Digital marketing team member to activate & implement digital plans for corporate brand Liaise with CMI team to assess corporate brands equity across touch points & stakeholders Bring in industry best practices for brand and activation to become the COE for the organization Develop new brand properties that help strengthen Sun Pharmacy's corporate brand imagery Identify opportunities for corporate branding within existing activations aimed at doctors & trade Ensure compliance of corporate brand guidelines in all marketing & packaging material Competition scan as well as scan of other corporate brands Manage the always on strategy in conjunction with an agency Travel Estimate As needed Job Scope Internal Interactions (within the organization) Extensive interactions with teams across External Interactions (outside the organization) Continuous interactions with agency partners Geographical Scope India Financial Accountability (cost/revenue with exclusive authority) Job Requirements Educational Qualification Educational Qualification: MBA (from a Premier B‑School is a plus) Skills Working knowledge of consumer communication development, Activation is a must Digital marketing & social media marketing prowess will be a plus Execution excellence & coordination skills Strong communication & interpersonal skills Self‑driven and motivated Experience Years of Experience: 5-6 Years FMCG/BFSI/E‑comm/Auto - Marketing Manager or Corporate Brand Manager Experience of collaborating with external creative & media agencies Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s). We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law. #J-18808-Ljbffr