Social Media Marketing Lead
USA inc., Los Angeles, CA, United States
Position Summary
The Social Media Lead is a client‑facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.
Essential Job Functions & Responsibilities
Client Proposals
Lead and oversee the development of client proposals for social media campaigns
Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result‑driven social media marketing strategies for entertainment productions
Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Involve the Advertising Division to plan effective use of advertising as part of strategies
Submission Plan Development & Implementation
Develop submission plans for social media campaigns and lead the team in implementing them
Ensure consistent brand messaging across the web and various social media platforms
Engage with users and provide responses to social media inquiries, messages, and comments
Ensure submission plans are executed efficiently and effectively
Content Development
Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc.
Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production
Collaborate internally and externally to create engaging and high‑quality content for social media campaigns
Analysis
Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement
Conduct analysis on the web, social media accounts, word‑of‑mouth, competition, and other relevant factors
Use analysis to improve social media marketing strategies and campaigns
Client Reporting
Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects
Present reports to clients and communicate results in a clear and effective manner
Team Leadership
Lead the Social Media Account Management Group, collaborating with team members on day‑to‑day operations and coaching as necessary
Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these
Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives
Other Common Job Functions
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up‑to‑date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's degree in Marketing, Communications, or related field
At least 5 years of Social Media related project management experience, in‑house or with an agency
4‑5 years of experience supervising a team at a Japanese entertainment related company
Excellent written and verbal communication skills in English
Familiar with social media trends and current entertainment
Social Media (Twitter, Instagram, Tik Tok, Facebook) heavy user (privately and professionally)
Likes and is familiar with Japanese Anime/Manga
Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred
Strong Supervisory and Management Skills
Highly organized with strong time‑and resource management skills
Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues
Flexible, creative, and accustomed to working in teams or independently as necessary
Ability to speak and read Japanese
Desired Skills and Abilities
Strong Supervisory and Management Skills
Highly organized with strong time‑and resource management skills
Experience working in the entertainment industry
Experience with Social Media advertising
Ability to speak and read Japanese
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company‑designated benefit programs.
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr
The Social Media Lead is a client‑facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.
Essential Job Functions & Responsibilities
Client Proposals
Lead and oversee the development of client proposals for social media campaigns
Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result‑driven social media marketing strategies for entertainment productions
Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Involve the Advertising Division to plan effective use of advertising as part of strategies
Submission Plan Development & Implementation
Develop submission plans for social media campaigns and lead the team in implementing them
Ensure consistent brand messaging across the web and various social media platforms
Engage with users and provide responses to social media inquiries, messages, and comments
Ensure submission plans are executed efficiently and effectively
Content Development
Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc.
Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production
Collaborate internally and externally to create engaging and high‑quality content for social media campaigns
Analysis
Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement
Conduct analysis on the web, social media accounts, word‑of‑mouth, competition, and other relevant factors
Use analysis to improve social media marketing strategies and campaigns
Client Reporting
Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects
Present reports to clients and communicate results in a clear and effective manner
Team Leadership
Lead the Social Media Account Management Group, collaborating with team members on day‑to‑day operations and coaching as necessary
Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these
Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives
Other Common Job Functions
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up‑to‑date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements
Required
Bachelor's degree in Marketing, Communications, or related field
At least 5 years of Social Media related project management experience, in‑house or with an agency
4‑5 years of experience supervising a team at a Japanese entertainment related company
Excellent written and verbal communication skills in English
Familiar with social media trends and current entertainment
Social Media (Twitter, Instagram, Tik Tok, Facebook) heavy user (privately and professionally)
Likes and is familiar with Japanese Anime/Manga
Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred
Strong Supervisory and Management Skills
Highly organized with strong time‑and resource management skills
Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues
Flexible, creative, and accustomed to working in teams or independently as necessary
Ability to speak and read Japanese
Desired Skills and Abilities
Strong Supervisory and Management Skills
Highly organized with strong time‑and resource management skills
Experience working in the entertainment industry
Experience with Social Media advertising
Ability to speak and read Japanese
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company‑designated benefit programs.
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr