Paid Social Media Manager

Job Summary Bloom Ads is growing, and we’re looking for motivated individuals seeking an exciting career as a Paid Social Media Manager. The role oversees brand success across multiple key accounts, ensuring client satisfaction through the creative and tactical execution of organic and paid social campaigns on platforms such as Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and more. This position requires expertise in social strategy, campaign execution, and team leadership. Main Duties and Responsibilities Manage the Social Media Team, leading and training new coordinators and specialists. Deploy media buying and strategy across Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other relevant social platforms. Develop estimates, budgets, and strategies for client campaigns and new business opportunities. Proofread all strategies and ads before they are sent to the client and launched. Optimize campaign performance while establishing benchmarks for marketing automation and other technologies to support execution. Set up tracking pixels, ad tags, etc., and ensure all KPIs are properly tracked. Identify optimization opportunities and make media recommendations. Manage all ongoing projects between Media Teams and the Creative Team. Oversee the Creative Team, creating ads that will convert within platforms. Ensure that creative briefs and brand guidelines are followed in creative execution. Source, QA, and manage influencer activations. Research, test, and stay ahead of the latest updates regarding tools, techniques, and methods related to social media. Conduct research for new opportunities or new markets using social forecasting tools. Research emerging social platforms to support client recommendations. Perform other duties as assigned. Knowledge & Skills Required 3-4 years of experience in Paid Social. Deep knowledge and proficiency in social platforms (Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, YouTube). Proficiency in social ad copy creation, trends, and grammar. Hands‑on experience in social media, content, and editorial planning with a deep understanding of the social ecosystem. Experience setting up, optimizing, and scaling paid social campaigns. Understanding of both brand and acquisition strategies, with experience running awareness and direct response campaigns. High creative standards and attention to detail. Strong track record of driving adoption of innovative ideas and concepts. Strong communication, collaboration, and planning skills. Excellent quantitative and data‑analysis skills, with a test‑and‑learn mentality. Experience working with content creators and influencers is a plus. Experience using a content management system. Ability to manage multiple projects in a fast‑paced team environment. Excellent interpersonal, communication, and problem‑solving skills. Compensation $70,000 - $80,000 per year (depending on experience) Benefits Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage. Generous vacation policy. Holiday PTO + Work‑from‑Home Fridays. Company contributions to 401(k) retirement savings. Paid volunteer hours to support causes you care about. Professional development opportunities. Travel Requirements Travel to and from client and vendor sites in a personal vehicle is required. #J-18808-Ljbffr