CRM Manager

Location: American Eagle New York Design Office @ 63 Madison Avenue, New York, NY 10016 – hybrid work schedule (3 days in the office: Mon, Tue, Thu). Position Summary: As the CRM Manager you will play a key role in building and managing the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog and other marketing initiatives. You will bridge the gap between high-level brand storytelling and granular data execution to maximize Customer Lifetime Value (LTV) and ensure retention channels contribute to brand profitability. Responsibilities Collaborate cross‑functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing. Leverage internal and external subscriber data/insights along with campaign results to develop customer‑centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV. Define, analyze, monitor, and drive success at the program, campaign, cohort and segment levels, track effectiveness, and clearly articulate optimizations. Drive end‑to‑end process efficiency across cross‑functional marketing efforts – briefing, planning, execution, hindsight. Partner with Brand Marketing teams to define seasonal strategies and tactics. Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels. Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes. Review performance reports and campaign hindsight and incorporate experiences and recommendations into future CRM campaigns. Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger‑based campaigns, personalized recommendations. Track competitive programs and marketplace trends and keep abreast of CRM best practices. Qualifications Bachelor’s Degree in Marketing, Business Administration, or related field. Relevant experience in retail marketing/advertising; with experience in CRM specifically. Knowledge of Direct Marketing best practices, and design and operations of large customer databases. High degree of proficiency in MS Office Suite and Gsuite. Strong working experience with Klaviyo (or similar ESP), Attentive, Figma, Monday.com, Shopify, GA4 and Looker preferred. Benefits: System One offers eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. #J-18808-Ljbffr