Marketing Specialist- Mandarin Speaking

Main Objective
Activate new users, increase orders for existing customers, promote online and outdoor market campaigns to increase branding visibility, conduct customer surveys to raise satisfaction, and manage new user acquisition, customer retention, and daily sales volume and revenue.

Responsibilities

Utilize social media to attract new customers and increase engagement with existing customers.

Work closely with the design and content teams to build effective marketing strategies.

Conduct market research, design campaign collaboration with KOLs and related companies.

Plan and execute local market campaigns to increase daily average users.

Collect and analyze operational and marketing data from previous campaigns, and adjust marketing strategies accordingly.

Cooperate with the regional manager to expand and manage local market customer groups, maintain and enhance the company brand image.

Improve user numbers and order volume through user operations and event operations.

Collect, establish, and operate relevant market promotion channels, and conduct market activity promotion.

Collect and analyze operational data, participate in developing market promotion strategies.

Plan and execute online/offline market activities (including on‑site operations, managing part‑time field staff, etc.) and perform data reviews.

Qualifications

Strong preference will be given to candidates with experience in e‑commerce operations, 小红书 & WeChat group operations, content creation, or influencer marketing, who have worked with local Chinese student associations and are passionate about local restaurant foods.

Strong time management and project management skills.

Systematic management of market planning, operation, and promotion channels.

Creative with data analysis capabilities, and strong market and consumer insights.

Excellent communication skills, fluent in both Chinese and English.

Excellent teamwork ability, capable of cooperating with different teams to promote business cooperation and efficiently complete business negotiations independently.

具有以下一项或多项经验者优先：1）微信 & 小红书运营、内容经验 2）电商平台运营经验 3）本地中国学生会/社群合作或管理经验 4）热爱本地餐馆探店并愿意在社交平台分享。

性格积极外向，具备良好的沟通协调、逻辑思维、总结归纳能力、执行力和学习能力。

思维活跃，勇于尝试，充满激情，具有一定的创新能力。

Job Type: Full‑time

Pay: $48,000.00 - $60,000.00 per year

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