Social Media Specialist

Job Description We are seeking an experienced, detail-oriented, creative Social Media Specialist to support and execute our business strategy on social media. This individual will oversee daily social media operations and play a key role in bringing our brand to life through compelling content and strategic campaigns. Responsibilities Maintain a consistent and cohesive brand identity strategy across all social media platforms. Create a social media calendar that aligns with the product releases and promotion campaigns. Monitor social media conversations and trends to ensure timely, relevant messaging; adjust or pause content as needed. Review and provide feedback on creative assets to ensure high-quality, on-brand content. Stay aligned on upcoming projects by participating in weekly creative meetings and providing updates and feedback. Monitor industry trends and best practices, maintain a competitive content library, and identify new opportunities through regular reporting. Collaborate with the marketing team to ensure all initiatives align with brand guidelines and messaging. Partner with Customer Service to maintain a consistent brand voice across all touchpoints. Attend photoshoots, brand activations, and events, assisting with content capture that supports the social strategy. Build and maintain strong relationships with external agencies, providing feedback and resolving issues to maximize partnerships. Track and manage all social media projects in collaboration with creative and merchandising teams. Oversee and track ad files across multiple campaigns, ensuring accuracy, organization, and proper version control. Measure, review, and report on campaign performance weekly, monthly, and quarterly, identifying insights and optimization opportunities. Support the business needed with influencer and affiliate marketing campaigns. Requirements Proven experience managing social media platforms for a brand or business. Proven experience reviewing all social media performance data. Strong collaboration skills with a focus on delivering excellent customer experiences. Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment. Team-oriented with excellent communication skills. Strong attention to detail while balancing multiple priorities. Ability to work independently and collaboratively to achieve team objectives. Associate's Degree in marketing or a related field. Experience with Shopify or other e-commerce platforms preferred. Experience using Canva or other design software preferred. Experience sourcing, downloading, and organizing digital images. Strong understanding of color, composition, and visual design principles. #J-18808-Ljbffr