We the Wild is a fast-growing plant care brand on a mission to make plant care simple, safe, and sustainable. Our products are sold in thousands of stores globally, and we are rapidly scaling across the US.
We’re hiring a National Sales Manager to own and grow our specialty retail, eCommerce, Faire, and national distributor channels . This is a hands‑on leadership role reporting to the CFO with direct exposure to the CEO and full ownership of Specialty and Channel performance.
Key Responsibilities
Sales & Account Management
- Own and grow eCommerce, specialty retail, Faire, and distributor accounts
- Build and manage a high performing team to manage day-to-day account performance and execution
- Build and maintain strong partner and buyer relationships
- Deliver revenue and profitability targets
- Oversee purchase orders and fulfillment alignment
- Lead item setup and vendor onboarding
- Align with supply chain on inventory and fulfillment
- Plan and execute trade shows and key sales events
Specialty Channel Growth
- Expand distribution across independent garden centers and specialty retailers
- Manage and develop territory team members
- Drive accountability and performance standards
- Drive high‑volume outreach and pipeline management (through HubSpot CRM)
- Execute direct‑to‑store strategies to increase sell‑in and sell‑through
- Develop scalable outreach and activation programs
- Manage and grow Faire, including listing optimization, marketing and account management
Strategy & Planning
- Lead channel‑specific assortment planning aligned to seasonal demand
- Collaborate with finance on forecasting, inventory alignment, and AOP delivery
- Plan and execute promotions and new product launches
- Identify and convert new business opportunities
Marketing & Merchandising
- Execute channel‑specific marketing strategies including specialty retail merchandising plans
- Work with the marketing team to develop content and digital merchandising to support specialty growth
- Build compelling sales materials, decks, and line reviews
- Develop merchandising renders using 3D renderers and AI
Requirements
- Experience growing a challenger brand in US retail and/or eCommerce
- Background in grocery, gift, or health & wellness categories
- Proven success scaling Faire, distributors, and specialty retail channels
- Strong people management experience
- Highly relationship‑driven with strong commercial instincts
- Excellent attention to detail (especially in presentations and reporting)
- Strong understanding of pricing, margins, and retail economics
- Comfortable operating in a fast‑paced, high‑growth environment
Why Join We the Wild
- Direct reporting line to the CEO
- High ownership and autonomy across key growth channels
- Opportunity to scale a globally expanding brand
- Work in a fast‑moving, entrepreneurial environment