National Sales Manager – Specialty Retail & Distributor

We the Wild is a fast-growing plant care brand on a mission to make plant care simple, safe, and sustainable. Our products are sold in thousands of stores globally, and we are rapidly scaling across the US.
We’re hiring a

National Sales Manager

to own and grow our

specialty retail, eCommerce, Faire, and national distributor channels . This is a hands-on leadership role reporting to the CFO with direct exposure to the CEO and full ownership of Specialty and Channel performance.
Key Responsibilities Sales & Account Management

Own and grow eCommerce, specialty retail, Faire, and distributor accounts
Build and manage a high performing team to manage day-to-day account performance and execution
Build and maintain strong partner and buyer relationships
Deliver revenue and profitability targets
Oversee purchase orders and fulfillment alignment
Lead item setup and vendor onboarding
Align with supply chain on inventory and fulfillment
Plan and execute trade shows and key sales events
Specialty Channel Growth

Expand distribution across independent garden centers and specialty retailers
Manage and develop territory team members
Drive accountability and performance standards
Drive high-volume outreach and pipeline management (thorugh HubSpot CRM)
Execute direct-to-store strategies to increase sell-in and sell-through
Develop scalable outreach and activation programs
Manage and grow Faire including listing optimization, marketing and Account Management
Strategy & Planning

Lead channel-specific assortment planning aligned to seasonal demand
Collaborate with finance on forecasting, inventory alignment, and AOP delivery
Plan and execute promotions and new product launches
Identify and convert new business opportunities
Marketing & Merchandising

Execute channel-specific marketing strategies including specialty retail merchandising plans
Work with the marketing team to develop content and digital merchandising to support specialty growth
Build compelling sales materials, decks, and line reviews
Develop merchandising renders using 3D renderers and AI
Requirements

Experience growing a

challenger brand in US retail and/or eCommerce
Background in grocery, gift, or health & wellness categories
Proven success scaling Faire, distributors, and specialty retail channels
Strong people management experience
Highly relationship-driven with strong commercial instincts
Excellent attention to detail (especially in presentations and reporting)
Strong understanding of pricing, margins, and retail economics
Comfortable operating in a fast-paced, high-growth environment
Why Join We the Wild

Direct reporting line to the CEO
High ownership and autonomy across key growth channels
Opportunity to scale a globally expanding brand
Work in a fast-moving, entrepreneurial environment

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