National Sales Manager
GuruNanda LLC, buena park, ca, United States
GuruNanda is a fast-growing wellness and personal care brand dedicated to delivering high-quality, natural, and sustainable products to consumers worldwide. We pride ourselves on innovation, integrity, and a passion for improving everyday wellness through accessible solutions.
Position Summary:
The National Sales Manager will be responsible for leading and executing sales strategies that drive revenue growth through national grocery distributors and retail partners. This role requires a strong understanding of distributor go-to-market strategies and the ability to translate them into successful retail programs. The ideal candidate will bring deep experience with key distribution partners such as KEHE, UNFI, AWG, and McKesson , and have a proven track record of expanding product presence within grocery and wellness channels.
Key Responsibilities:
- Develop and implement national sales strategies to drive growth across key distributor and retail accounts.
- Manage relationships with major grocery distributors and retailers, including KEHE, UNFI, AWG, and McKesson.
- Manage and motivate broker partners to effectively execute sales plans and deliver against performance targets.
- Understand and execute go-to-market strategies from distributor to retailer, ensuring seamless product flow and brand visibility.
- Lead account planning, promotional calendars, and retail execution to maximize revenue and profitability.
- Collaborate cross-functionally with operations, finance, and product teams to ensure alignment with company goals.
- Drive performance metrics, forecasting accuracy, and budget management.
- Represent GuruNanda at trade shows, distributor meetings, and key customer presentations.
Qualifications:
- 5–10 years of retail account management experience with grocery distributors and retailers.
- Proven success managing national and international retail partners or distributors.
- Strong cross-functional experience collaborating with operations, finance, and product teams.
- Deep understanding of the retail calendar — resets, line reviews, and promotional planning.
- Demonstrated ability to grow account revenue and improve margin dynamics.
- Excellent communication, negotiation, and relationship management skills.
- Competitive salary and performance-based bonus structure.
- Health, dental, and vision insurance.
- 401(k)
- Paid time off.
- Opportunity to work in a fast-paced, entrepreneurial environment with a mission-driven team.