Vice President of eCommerce
Confidential, Los Angeles, CA, United States
Vice President of eCommerce
About the Company
Emerging beauty company
Industry Cosmetics
Type Privately Held
About the Role
The Company is seeking a VP of eCommerce with a strong background in scaling high-growth consumer brands, particularly in the beauty or related industries. The successful candidate will be responsible for leading the DTC business, including P&L accountability, overall strategy, and full-funnel performance. This role requires a strategic and hands-on leader who can define the vision and execute across channels, managing budgets, optimizing creative, and improving forecasting accuracy. Key responsibilities include overseeing retention and lifecycle marketing, building acquisition strategies, driving conversion rate optimization, and developing channel and merchandising strategies. The VP will also be expected to collaborate with creative and product teams, leverage data and insights for broader channel strategies, and identify new growth opportunities.
Applicants for the VP of eCommerce position at the company should have a minimum of 10 years' of relevant experience, with a proven track record of owning Amazon business performance end-to-end. Deep expertise in DTC, including CRO, retention/lifecycle marketing, and funnel optimization, is essential. The role demands a leader who is highly analytical, with the ability to build forecasts, models, and performance insights, and who has a strong knowledge of paid media across various platforms. Experience with TikTok Shop is a plus. The ideal candidate will have a builder mindset, be comfortable in fast-paced environments, and have a familiarity with tools such as Shopify, Attentive, Triple Whale, Power BI, and Google Analytics. Cross-functional leadership, particularly with marketing and creative teams, and the ability to balance strategic thinking with hands-on execution are also key qualifications for this role.
Travel Percent Less than 10%
Functions
Ecommerce
About the Company
Emerging beauty company
Industry Cosmetics
Type Privately Held
About the Role
The Company is seeking a VP of eCommerce with a strong background in scaling high-growth consumer brands, particularly in the beauty or related industries. The successful candidate will be responsible for leading the DTC business, including P&L accountability, overall strategy, and full-funnel performance. This role requires a strategic and hands-on leader who can define the vision and execute across channels, managing budgets, optimizing creative, and improving forecasting accuracy. Key responsibilities include overseeing retention and lifecycle marketing, building acquisition strategies, driving conversion rate optimization, and developing channel and merchandising strategies. The VP will also be expected to collaborate with creative and product teams, leverage data and insights for broader channel strategies, and identify new growth opportunities.
Applicants for the VP of eCommerce position at the company should have a minimum of 10 years' of relevant experience, with a proven track record of owning Amazon business performance end-to-end. Deep expertise in DTC, including CRO, retention/lifecycle marketing, and funnel optimization, is essential. The role demands a leader who is highly analytical, with the ability to build forecasts, models, and performance insights, and who has a strong knowledge of paid media across various platforms. Experience with TikTok Shop is a plus. The ideal candidate will have a builder mindset, be comfortable in fast-paced environments, and have a familiarity with tools such as Shopify, Attentive, Triple Whale, Power BI, and Google Analytics. Cross-functional leadership, particularly with marketing and creative teams, and the ability to balance strategic thinking with hands-on execution are also key qualifications for this role.
Travel Percent Less than 10%
Functions
Ecommerce