Senior Product Marketing Manager - Growth (Gen AI & Video)

Cypress HCM, WorkFromHome, CA, United States

Duration: 4/20/2026 to 10/20/2026

Location: San Francisco, CA 94107 (Hybrid)

Team: Growth and Monetization

Own GTM execution for key Premiere Mobile initiatives, including the Android launch and post‑launch momentum.
Coordinate launch timelines, messaging, and deliverables across Product, Marketing, and Regional teams.
Support App Store / Play Store events, feature highlights, and seasonal moments.

Develop and refine creator‑facing messaging that clearly communicates product value, new features, and workflows.
Ensure consistent positioning across app stores, lifecycle marketing, social, and paid channels.
Partner with Creative and Content teams to deliver clear, benefit‑led copy.

Collaborate with Paid Media teams on campaign narratives and creative inputs.
Support ASO efforts (iOS + Google Play), including feature callouts and keyword‑aligned messaging.
Help translate product updates into growth‑ready marketing assets.

Maintain weekly status updates and executive‑ready summaries for cross‑functional stakeholders.
Support post‑launch reporting (e.g., Day 1 / 7 / 14 / 28 performance snapshots).
Track learnings and flag risks, gaps, or opportunities during the coverage period.

6–10+ years of experience in Product Marketing, Growth Marketing, or related roles.
Strong experience launching consumer or creator‑focused mobile apps.
Familiarity with app store marketing, GTM planning, and performance‑driven messaging.
Excellent written communication skills—able to produce clean, exec‑ready updates and creator‑friendly copy.
Highly organized, proactive, and comfortable operating with minimal ramp time.
Experience in video, creator tools, or mobile SaaS is a strong plus.

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