Director of Sales
Soilworks Natural Capital, San Antonio, TX, United States
Role Overview
Powerflex Supply is seeking a Director of Sales to lead and scale our revenue engine across both direct-to-consumer and dealer channels .
This is a player-coach role responsible for driving team performance while also owning and growing a personal book of business.
You will build a disciplined outbound sales organization, expand our dealer network, and help transition Powerflex into a predictable, system-driven revenue machine .
Key ResponsibilitiesSales Leadership & Execution
- Lead, coach, and develop a team of 4 sales professionals
- Establish clear KPIs, activity expectations, and accountability
- Drive a high-performance, results-oriented culture
- Conduct weekly pipeline reviews and performance tracking
Player-Coach (Direct Selling)
- Maintain and grow a personal book of business
- Close key dealer and strategic accounts
- Lead outreach to multi-location farm & ranch retailers
- Participate in high-value and complex sales opportunities
Dealer Channel Development
- Expand and manage a national dealer network
- Prospect and onboard new dealer accounts
- Strengthen relationships with regional and national partners
- Develop programs and incentives to drive dealer sell-through
Outbound Sales Engine
- Build and scale a structured outbound sales program
- Implement segmentation and targeting strategies
- Leverage CRM tools (Apollo.io or similar) to manage pipeline
- Drive consistent outreach across dealer and DTC channels
System Selling & Customer Focus
- Transition the team from product-based to system-based selling
- Educate customers on complete grazing and infrastructure solutions
- Partner with marketing to align messaging and campaigns
- Capture and communicate Voice of Customer insights
Cross-Functional Collaboration
- Partner with Marketing on demand generation and conversion
- Work with Operations to ensure product availability and fulfillment
- Collaborate with Product on customer-driven innovation
Key Metrics for Success
- Revenue growth across DTC and dealer channels
- Dealer acquisition and retention
- Pipeline size and conversion rates
- Sales activity (calls, meetings, outreach)
- Average order value and system adoption
- Team performance vs targets
Requirements Qualifications
- 7–10 years of sales leadership experience
- Experience in B2B, dealer/distribution, or agricultural markets preferred
- Proven track record of building and scaling sales teams
- Strong outbound sales and prospecting experience
- Experience with CRM systems and sales analytics
- Ability to operate as both a strategic leader and hands-on seller
Leadership Traits
- High accountability with a strong bias for action
- Strong coaching and team development skills
- Data-driven and process-oriented
- Customer-focused with excellent communication skills
- Comfortable in a fast-paced, growth-oriented environment
Benefits
- Competitive Base Salary Performance Bonus Compensation aligned with experience, with strong upside tied directly to revenue growth and team performance.
- Commission / Incentive Structure Additional earning potential through personal sales and team performance.
- Leadership Opportunity Direct ownership of building and scaling the sales organization, with visibility to executive leadership.
- Career Growth Opportunity to grow into broader executive leadership roles as the company scales.
- Health Benefits Medical, dental, and vision coverage (details provided during interview process).
- Paid Time Off PTO and holidays to support work-life balance.
- On-Site Role with High Impact Work closely with leadership in a fast-moving, collaborative environment.
- Industry & Field Exposure Opportunity to work directly with ranchers, dealers, and industry partners across the country.