Director, Marketplace Advertising

The Director of Marketplace Advertising owns Ashley's enterprise-wide retail media strategy and execution across all marketplace platforms , with direct accountability for media efficiency, growth acceleration, customer acquisition, and profit-scaled advertising performance . This role serves as the central architect of retail media excellence , leading a team of marketplace media managers and analysts who execute campaigns across Amazon, Walmart, Home Depot, Wayfair, and emerging platforms. The Director operates as the performance marketing counterpart to platform Marketplace Managers , ensuring advertising investment is fully aligned to platform strategy, assortment priorities, promotional calendars, and profitability targets. This role is highly data-driven, highly cross-functional, and deeply commercial . Scope of Responsibility Channel Coverage: All national marketplaces Media Ownership: Sponsored Search, Display, DSP, Off-platform Retargeting Budget Ownership: Full retail media investment portfolio Team Leadership: Marketplace Advertisers, Media Analysts, Agency Partners Performance KPIs: ROAS, TACOS, NTB, Conversion Lift, Media-to-Sales Contribution Primary Responsibilities Enterprise Retail Media Strategy & Performance Ownership Own and scale the marketplace advertising strategy across all platforms. Translate enterprise growth goals into: Platform-specific media strategies Budget allocations Return thresholds Drive consistent improvement in: ROAS TACOS New-to-Brand acquisition Incremental lift vs. organic sales Campaign Architecture, Optimization & Scale Oversee: Keyword strategies Audience development DSP & display execution Full-funnel campaign architecture Ensure daily optimization across: Bid strategy Budget pacing Search term harvesting Placement performance Implement standardized testing frameworks : Creative A/B testing Audience testing Budget elasticity modeling Media & Promotion Integration Partner with: VP of Ecommerce – Marketplaces Platform Marketplace Managers Marketing teams from other sales divisions Ensure all major events (Prime, Cyber, Holiday, Platform Tentpoles) are fully supported by: Forecasted media investment Conversion-ready content Inventory availability Prevent overspend, under-scale, and margin erosion during peak events. Team Leadership & Capability Building Build, lead, and develop a high-performance marketplace advertising team. Establish: Clear role segmentation (search, DSP, analytics) Training & certification paths Career progression frameworks Lead team through: Performance accountability Weekly optimization rhythms Quarterly strategic planning Data, Analytics & Attribution Leadership Partner with BI and Analytics teams to: Build executive-level media dashboards Standardize incrementality reporting Develop LTV-informed media models Establish consistent measurement across: Platform-reported metrics Internal sales systems Financial contribution models Financial Governance & Budget Accountability Own: Media budgeting Forecasting Reforecasting ROI guardrails Partner with Finance on: Media accruals Budget reallocation Event-based investment strategies Ensure profit-scaled growth , not just revenue-scaled growth. Platform, Agency & Vendor Leadership Serve as the primary retail media authority with: Marketplace ad teams DSP providers External agencies Lead: Quarterly business reviews Beta participation New ad product testing Ensure platform compliance and brand safety. Automation, Tools & Future-Readiness Own roadmap for: Bid automation Feed-based advertising Creative automation AI-driven forecasting Evaluate and implement: Third-party ad tech Attribution tools Retail media optimization platforms Qualifications Education Bachelor’s Degree in Marketing, Analytics, Business, or related field required MBA or advanced analytics coursework preferred Experience 8-12 years of digital or retail media experience 5+ years leading marketplace advertising teams Direct ownership of: Multi-million-dollar marketplace media budgets ROAS- and TACOS-driven performance environments Deep hands-on experience with: Amazon Ads Walmart Connect Wayfair Advertising Home Depot DSP platforms Experience in: Full-funnel media strategy Incrementality testing Creative performance optimization Retail + brand media convergence Core Skills & Expertise Retail Media Strategy & Execution Marketplace DSP Performance Attribution Budget Forecasting & Optimization Algorithmic Bidding Strategy Creative Performance Testing Audience & Funnel Architecture Executive-Level Performance Storytelling People Leadership & Team Scaling Leadership & Behavioral Traits Operates with extreme clarity and accountability Balances speed with financial discipline Highly analytical but commercially decisive Comfortable leading high-expectation performance teams Thrives in fast-paced, algorithm-governed ecosystems #J-18808-Ljbffr