Senior Digital Loyalty Strategist
Punchh, Inc., Minneapolis, MN, United States
Position Overview
Senior Digital Loyalty Strategist, Services & Support, Full time. Reports to Senior Manager, Loyalty Strategy. Acts as a strategic consultant for PAR’s restaurant clients and internal cross‑functional teams, leading consulting projects on loyalty program design, restructuring, optimization and broader guest engagement and digital marketing strategies. Works closely with Sales, Product, Implementation, Managed Services, Customer Success, and third‑party developers to drive measurable results—including increased participation, revenue and profitability—across PAR’s client base.
Responsibilities
Design, restructure, and optimize loyalty programs tailored to brand needs.
Define KPIs, program health metrics, and engagement goals.
Optimize for ROI, retention, and future scalability.
Track loyalty market trends and apply insights.
Craft engagement strategies across loyalty, CRM, and SMS channels.
Support segmentation, targeting, testing, and performance optimization.
Partner with Managed Services to ensure campaign alignment with business goals.
Support Sales and Customer Success teams to drive product adoption.
Collaborate with Implementation, Product, and Data teams on launch and feature alignment.
Coordinate with third‑party developers on loyalty and ordering integrations.
Leverage Excel and Tableau to analyze loyalty performance and growth opportunities.
Create executive‑level presentations to clearly communicate recommendations and outcomes.
Train internal teams on loyalty trends, frameworks, and strategies.
Maintain and improve playbooks, templates, and scalable consulting materials.
Contribute thought leadership via case studies, blogs, and webinars.
Qualifications
5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy.
Experience designing or implementing loyalty programs (restaurant or consumer brands).
Strong knowledge of campaign strategy, CRM, and SMS marketing.
Skilled in collaborating cross‑functionally and with external clients/partners.
Proficiency in Excel, PowerPoint, Word/Outlook.
Strong organizational and multitasking abilities.
Exceptional presentation and communication skills—confident advising C‑level executives.
Team player with a growth mindset and willingness to take initiative.
Open to coaching, feedback, and professional development.
Prior experience in consulting or agency environments.
Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.).
Financial modeling and/or market research expertise.
Tableau proficiency for performance analysis and visual storytelling.
Interview Process
Phone screen with Talent Acquisition Team.
Video interview with Hiring Manager (MS Teams).
Video interview with team members (MS Teams).
Final interview and presentation (MS Teams).
Location Remote (Hybrid). Full time.
EEO Statement PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.
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Responsibilities
Design, restructure, and optimize loyalty programs tailored to brand needs.
Define KPIs, program health metrics, and engagement goals.
Optimize for ROI, retention, and future scalability.
Track loyalty market trends and apply insights.
Craft engagement strategies across loyalty, CRM, and SMS channels.
Support segmentation, targeting, testing, and performance optimization.
Partner with Managed Services to ensure campaign alignment with business goals.
Support Sales and Customer Success teams to drive product adoption.
Collaborate with Implementation, Product, and Data teams on launch and feature alignment.
Coordinate with third‑party developers on loyalty and ordering integrations.
Leverage Excel and Tableau to analyze loyalty performance and growth opportunities.
Create executive‑level presentations to clearly communicate recommendations and outcomes.
Train internal teams on loyalty trends, frameworks, and strategies.
Maintain and improve playbooks, templates, and scalable consulting materials.
Contribute thought leadership via case studies, blogs, and webinars.
Qualifications
5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy.
Experience designing or implementing loyalty programs (restaurant or consumer brands).
Strong knowledge of campaign strategy, CRM, and SMS marketing.
Skilled in collaborating cross‑functionally and with external clients/partners.
Proficiency in Excel, PowerPoint, Word/Outlook.
Strong organizational and multitasking abilities.
Exceptional presentation and communication skills—confident advising C‑level executives.
Team player with a growth mindset and willingness to take initiative.
Open to coaching, feedback, and professional development.
Prior experience in consulting or agency environments.
Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.).
Financial modeling and/or market research expertise.
Tableau proficiency for performance analysis and visual storytelling.
Interview Process
Phone screen with Talent Acquisition Team.
Video interview with Hiring Manager (MS Teams).
Video interview with team members (MS Teams).
Final interview and presentation (MS Teams).
Location Remote (Hybrid). Full time.
EEO Statement PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.
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