Communications Specialist
FANUC America Corporation, Rochester Hills, MI, United States
Who You Are
As our Communications Specialist you play a key role within the FANUC America’s Communications team, supporting the development and execution of external communications initiatives that advance our company business goals. Reporting to the Public Relations and Communications Manager, you will be creating compelling content, particularly case studies and storytelling assets that communicate FANUC’s technology, customer impact and innovation. This role is expected to evolve over time as the Communications team grows and initiatives expand. There will also be a need to travel to trade shows and other events.
How It's Done
Content Creation and Management
Develop engaging multi‑media content, including bylined articles, case studies, press releases, product descriptions and stories for our external website and corporate newsletter to support campaign strategies, tradeshows and other corporate initiatives. This includes using strong storytelling techniques to highlight automation success stories, customer impact and product innovation.
Conduct thorough research on automation industry trends and challenges and FANUC product technologies to ensure accuracy and relevance.
Translate technical concepts into clear, accessible language for diverse audiences while demonstrating strong technological curiosity and the ability to decipher complex information from subject matter experts.
Develop a working understanding of FANUC products to accurately communicate key features, benefits and differentiators.
Plan, manage and track editorial content calendars for the corporate newsletter and digital channels ensuring deadlines, approvals and deliverables are clearly met and documented.
Apply SEO practices to enhance content visibility and drive organic traffic.
Strategic Communication
Identify thought‑leadership opportunities for subject matter experts that align with business objectives, ensuring messaging resonates with our target audiences.
Collaborate with cross‑functional teams to define and standardize the brand voice external comms.
Support communications workflows and communication policies that align with the company’s values and goals.
Support media relations, including preparing background information and messaging.
Monitor and track and report on media coverage, including maintaining coverage logs, tracking placement status and summarizing results to inform communications strategy and guide future content priorities.
Modern Communication Strategies
Leverage artificial intelligence tools to enhance communication processes.
Review and explore AI trends and innovative ways to incorporate AI into our communication efforts.
Use data‑driven insights to optimize content performance and audience engagement.
What You Need
Bachelor’s degree in Communications, Marketing, Journalism, or related field.
3-5 years of relevant professional experience in communications.
Familiarity with AI technologies and their applications in marketing and communications.
Portfolio of writing samples.
Must have or be able to obtain a valid driver’s license.
What Would Be Even Better
Experience in automation, robotics, manufacturing, or industrial technology communications.
Familiarity with graphic and content creation tools (i.e. Adobe Creative Suite, Canva).
Experience applying SEO concepts and analytics insights to content strategy.
At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us. Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics. If you're ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you!
Benefits
Medical, Dental & Vision Insurance
401(k) Retirement Program
Life Insurance
Short‑Term & Long‑Term Disability Plans
Tuition Reimbursement
Wellness Program
Flexible Spending Accounts
Employee Assistance Program
Flexible Benefit Dollars
Generous Holiday & Vacation Program
Sponsorship will not be provided for this position.
Equal Opportunity Employer, including disabled and veterans.
#J-18808-Ljbffr
As our Communications Specialist you play a key role within the FANUC America’s Communications team, supporting the development and execution of external communications initiatives that advance our company business goals. Reporting to the Public Relations and Communications Manager, you will be creating compelling content, particularly case studies and storytelling assets that communicate FANUC’s technology, customer impact and innovation. This role is expected to evolve over time as the Communications team grows and initiatives expand. There will also be a need to travel to trade shows and other events.
How It's Done
Content Creation and Management
Develop engaging multi‑media content, including bylined articles, case studies, press releases, product descriptions and stories for our external website and corporate newsletter to support campaign strategies, tradeshows and other corporate initiatives. This includes using strong storytelling techniques to highlight automation success stories, customer impact and product innovation.
Conduct thorough research on automation industry trends and challenges and FANUC product technologies to ensure accuracy and relevance.
Translate technical concepts into clear, accessible language for diverse audiences while demonstrating strong technological curiosity and the ability to decipher complex information from subject matter experts.
Develop a working understanding of FANUC products to accurately communicate key features, benefits and differentiators.
Plan, manage and track editorial content calendars for the corporate newsletter and digital channels ensuring deadlines, approvals and deliverables are clearly met and documented.
Apply SEO practices to enhance content visibility and drive organic traffic.
Strategic Communication
Identify thought‑leadership opportunities for subject matter experts that align with business objectives, ensuring messaging resonates with our target audiences.
Collaborate with cross‑functional teams to define and standardize the brand voice external comms.
Support communications workflows and communication policies that align with the company’s values and goals.
Support media relations, including preparing background information and messaging.
Monitor and track and report on media coverage, including maintaining coverage logs, tracking placement status and summarizing results to inform communications strategy and guide future content priorities.
Modern Communication Strategies
Leverage artificial intelligence tools to enhance communication processes.
Review and explore AI trends and innovative ways to incorporate AI into our communication efforts.
Use data‑driven insights to optimize content performance and audience engagement.
What You Need
Bachelor’s degree in Communications, Marketing, Journalism, or related field.
3-5 years of relevant professional experience in communications.
Familiarity with AI technologies and their applications in marketing and communications.
Portfolio of writing samples.
Must have or be able to obtain a valid driver’s license.
What Would Be Even Better
Experience in automation, robotics, manufacturing, or industrial technology communications.
Familiarity with graphic and content creation tools (i.e. Adobe Creative Suite, Canva).
Experience applying SEO concepts and analytics insights to content strategy.
At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us. Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics. If you're ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you!
Benefits
Medical, Dental & Vision Insurance
401(k) Retirement Program
Life Insurance
Short‑Term & Long‑Term Disability Plans
Tuition Reimbursement
Wellness Program
Flexible Spending Accounts
Employee Assistance Program
Flexible Benefit Dollars
Generous Holiday & Vacation Program
Sponsorship will not be provided for this position.
Equal Opportunity Employer, including disabled and veterans.
#J-18808-Ljbffr