SAP NS2 Senior Digital Marketing Specialist
SAP, Herndon, VA, United States
SAP NS2 is seeking a Senior Digital Marketing Specialist to join our Marketing & Communications team. In this role, you’ll lead the development and execution of digital strategies that elevate our brand across digital and traditional platforms, including LinkedIn, X (formerly Twitter), YouTube, and our website. You’ll create compelling content, launch strategic campaigns, and partner closely with internal stakeholders to drive engagement and visibility.
Location: Hybrid preferred - Herndon, VA. Must be a U.S. citizen; no visa sponsorship. This position requires access to customer data.
What You’ll Do
Plan, create, and manage integrated marketing campaigns across digital and traditional channels, including social media, physical advertising, and news outlets.
Manage social media platforms (LinkedIn, X, YouTube, etc.), support engagement, monitor trends, and expand our digital footprint.
Create engaging content for social media platforms, external websites, and promotional opportunities.
Ensure consistent branding and messaging across all digital channels.
Collaborate cross‑functionally with sales, product strategy, security, and other stakeholders to align digital strategies.
Stay ahead of U.S. Government trends, analyze performance metrics, and propose innovative strategies to boost online presence and strengthen our brand identity through creative multimedia.
Manage digital media calendars to ensure timely execution of content.
Who You Are
Possess attention to detail, effective organizational skills, and the ability to juggle multiple projects with ease.
Excellent copywriting and proofreading skills.
Intermediate graphic design skills with experience using Adobe Creative Suite to create polished, on‑brand assets.
Experience in social media management, content creation, and other digital marketing strategies.
A strong communicator and collaborator with a knack for stakeholder engagement.
Comfortable working in a fast‑paced, agile environment as part of a small, highly collaborative team.
Thrive on learning, adapting, and contributing fresh ideas that help the company shine in a competitive marketplace.
Required
7+ years of digital marketing experience, with a strong focus on campaigns for B2B enterprise audiences in the software and tech industries.
Strong written communication skills.
Proven success in building brand visibility through digital campaigns, especially in tech or software environments.
Proficient with major social media tools and platforms (e.g., LinkedIn, X, YouTube).
Proficient in Microsoft Office Suite, Adobe Creative Suite, and project management platforms.
Preferred
Familiarity with SAP products.
Experience working in the Public Sector Industry – Federal, State, and Local or Defense.
Located within commuting distance to Herndon, VA.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: The targeted annual combined range for this position is 100,000–216,000 USD. The actual amount offered will be within that range, dependent upon the key aspects of each case, including education, skills, experience, scope of the role, location, etc., as determined through the selection process.
#J-18808-Ljbffr
Location: Hybrid preferred - Herndon, VA. Must be a U.S. citizen; no visa sponsorship. This position requires access to customer data.
What You’ll Do
Plan, create, and manage integrated marketing campaigns across digital and traditional channels, including social media, physical advertising, and news outlets.
Manage social media platforms (LinkedIn, X, YouTube, etc.), support engagement, monitor trends, and expand our digital footprint.
Create engaging content for social media platforms, external websites, and promotional opportunities.
Ensure consistent branding and messaging across all digital channels.
Collaborate cross‑functionally with sales, product strategy, security, and other stakeholders to align digital strategies.
Stay ahead of U.S. Government trends, analyze performance metrics, and propose innovative strategies to boost online presence and strengthen our brand identity through creative multimedia.
Manage digital media calendars to ensure timely execution of content.
Who You Are
Possess attention to detail, effective organizational skills, and the ability to juggle multiple projects with ease.
Excellent copywriting and proofreading skills.
Intermediate graphic design skills with experience using Adobe Creative Suite to create polished, on‑brand assets.
Experience in social media management, content creation, and other digital marketing strategies.
A strong communicator and collaborator with a knack for stakeholder engagement.
Comfortable working in a fast‑paced, agile environment as part of a small, highly collaborative team.
Thrive on learning, adapting, and contributing fresh ideas that help the company shine in a competitive marketplace.
Required
7+ years of digital marketing experience, with a strong focus on campaigns for B2B enterprise audiences in the software and tech industries.
Strong written communication skills.
Proven success in building brand visibility through digital campaigns, especially in tech or software environments.
Proficient with major social media tools and platforms (e.g., LinkedIn, X, YouTube).
Proficient in Microsoft Office Suite, Adobe Creative Suite, and project management platforms.
Preferred
Familiarity with SAP products.
Experience working in the Public Sector Industry – Federal, State, and Local or Defense.
Located within commuting distance to Herndon, VA.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: The targeted annual combined range for this position is 100,000–216,000 USD. The actual amount offered will be within that range, dependent upon the key aspects of each case, including education, skills, experience, scope of the role, location, etc., as determined through the selection process.
#J-18808-Ljbffr