Assoc Dir, BioPharma Strategic Marketing
Foundation Medicine, Boston, MA, United States
About the Job The Associate Director of Biopharma Strategic Marketing plays a critical role in shaping and executing portfolio marketing strategies that translate oncology and therapeutic understanding into differentiated positioning and commercial impact. This role sits at the intersection of science, market insight, and business strategy – requiring the ability to synthesize clinical context, evolving treatment paradigms, customer needs, and competitive dynamics to inform high‑value marketing decisions.
This highly cross‑functional role partners closely with BioPharma, Clinical, Medical, Product and Finance teams to convert strategic insights into clear, actionable marketing strategies aligned with business objectives, product growth expectations, and financial goals. The Associate Director is instrumental in operationalizing strategy – driving executional excellence, enabling data‑driven decision making, and ensuring cohesive go‑to‑market execution across the BioPharma portfolio.
Key Responsibilities Strategic Project Planning & Execution Lead and contribute to high‑impact strategic marketing projects that translate strategy into executable plans with clear milestones, ownership, and outcomes
Drive execution across complex, cross‑functional initiatives by aligning scientific, product, and commercial stakeholders and managing interdependencies
Apply structured project management and change management practices to bridge strategy and execution, ensuring focus on decisions that materially impact portfolio performance
Develop and standardize templates, frameworks, and playbooks across marketing projects (e.g., strategic plans, launch planning) to improve efficiency, consistency, and scalability
Maintain a strong “strategic throughline” from therapeutic context to market execution, ensuring efforts remain grounded in customer and business value
Identify opportunities to strengthen marketing processes and operating models to improve speed, repeatability, and impact
Strategic Planning & Development Support annual business planning, grounding strategy in oncology treatment paradigms, market opportunity analysis, and customer segmentation
Partner with cross‑functional leaders to align portfolio marketing strategies, and supporting tactical plans, with BioPharma growth goals and priorities.
Drive operational readiness for strategic initiatives by defining timelines, resourcing needs, success metrics, and cross‑team dependencies
Establish repeatable planning tools and templates that enable consistent execution across portfolios, teams, and project lifecycle stages
Serve as a strategic connector – ensuring consistency between scientific intent, market messaging, and field execution
Business Portfolio Performance & Market Insight Lead ongoing assessment of BioPharma portfolio performance, integrating therapeutic context, market dynamics, customer behavior, and competitive intelligence to assess progress against growth objectives
Translate complex clinical, scientific, and market data into concise insights and recommendations that inform portfolio marketing strategy, prioritization, and investment decisions
Partner cross‑functionally to ensure insights drive action – shaping launch readiness and go‑to‑market execution.
Contribute to high‑visibility executive forums and materials, including Quarterly Business Reviews, BioPharma Leadership Team discussions, and cross‑functional operating reviews, with clear narratives that connect marketing strategy to business performance
Budget Oversight Oversee marketing and training budgets, ensuring disciplined tracking against approved spend plans and timely identification of risks or variances
Provide transparency into spend trends, forecasts, and implications for portfolio priorities
Evaluate budget levers and tradeoffs to inform data‑driven decisions, reallocations, and scenario planning in partnership with cross‑functional stakeholders
Translate financial insights into clear recommendations that optimize return on investment while supporting portfolio growth objectives
Qualifications: Basic Qualifications Bachelor’s Degree in a relevant field (i.e. Marketing, Business, or Life Sciences)
10+ years of experience in healthcare and/or strategic marketing, preferably in biopharma, oncology, or diagnostics
Preferred Qualifications Advanced Degree in a relevant field (i.e. Marketing, Business, or Life Sciences)
Prior experience in oncology
Strong therapeutic area knowledge combined with a strong grasp of incorporating insights across market research, competitive intelligence, and secondary data analytics.
Strong understanding of market research techniques and gathering competitive intelligence with secondary research.
"Self-starter"; strong sense of responsibility with demonstrable comfort in an entrepreneurial environment
Able to work effectively in a fluid, cross‑functional, matrixed environment and stand out as a successful collaborator
Consultative mindset and experience
Intellectual curiosity, with the ability to ask thought‑provoking questions and proactively “connect the dots”
Ability to present insights objectively to guide decision‑making; demonstrate good presentation skills by pairing sound analytics with storytelling
Motivated to continuously improve performance; outcomes‑focused and driven to achieve objectives
Strong analytical, communication, and leadership skills.
Proficiency in Microsoft PowerPoint, Excel
Experience with CRM systems, marketing automation, and performance marketing tools.
Ability to flex between strategic thinking and hands‑on execution in a fast‑paced environment.
Understanding of HIPAA and importance of privacy of patient data
Commitment to FMI's values: Integrity, Courage, and Passion
The expected salary range for this position based on the primary location of Boston, MA is $154, 160 – $192,700per year. The salary range is commensurate with Foundation Medicines compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.
#J-18808-Ljbffr
This highly cross‑functional role partners closely with BioPharma, Clinical, Medical, Product and Finance teams to convert strategic insights into clear, actionable marketing strategies aligned with business objectives, product growth expectations, and financial goals. The Associate Director is instrumental in operationalizing strategy – driving executional excellence, enabling data‑driven decision making, and ensuring cohesive go‑to‑market execution across the BioPharma portfolio.
Key Responsibilities Strategic Project Planning & Execution Lead and contribute to high‑impact strategic marketing projects that translate strategy into executable plans with clear milestones, ownership, and outcomes
Drive execution across complex, cross‑functional initiatives by aligning scientific, product, and commercial stakeholders and managing interdependencies
Apply structured project management and change management practices to bridge strategy and execution, ensuring focus on decisions that materially impact portfolio performance
Develop and standardize templates, frameworks, and playbooks across marketing projects (e.g., strategic plans, launch planning) to improve efficiency, consistency, and scalability
Maintain a strong “strategic throughline” from therapeutic context to market execution, ensuring efforts remain grounded in customer and business value
Identify opportunities to strengthen marketing processes and operating models to improve speed, repeatability, and impact
Strategic Planning & Development Support annual business planning, grounding strategy in oncology treatment paradigms, market opportunity analysis, and customer segmentation
Partner with cross‑functional leaders to align portfolio marketing strategies, and supporting tactical plans, with BioPharma growth goals and priorities.
Drive operational readiness for strategic initiatives by defining timelines, resourcing needs, success metrics, and cross‑team dependencies
Establish repeatable planning tools and templates that enable consistent execution across portfolios, teams, and project lifecycle stages
Serve as a strategic connector – ensuring consistency between scientific intent, market messaging, and field execution
Business Portfolio Performance & Market Insight Lead ongoing assessment of BioPharma portfolio performance, integrating therapeutic context, market dynamics, customer behavior, and competitive intelligence to assess progress against growth objectives
Translate complex clinical, scientific, and market data into concise insights and recommendations that inform portfolio marketing strategy, prioritization, and investment decisions
Partner cross‑functionally to ensure insights drive action – shaping launch readiness and go‑to‑market execution.
Contribute to high‑visibility executive forums and materials, including Quarterly Business Reviews, BioPharma Leadership Team discussions, and cross‑functional operating reviews, with clear narratives that connect marketing strategy to business performance
Budget Oversight Oversee marketing and training budgets, ensuring disciplined tracking against approved spend plans and timely identification of risks or variances
Provide transparency into spend trends, forecasts, and implications for portfolio priorities
Evaluate budget levers and tradeoffs to inform data‑driven decisions, reallocations, and scenario planning in partnership with cross‑functional stakeholders
Translate financial insights into clear recommendations that optimize return on investment while supporting portfolio growth objectives
Qualifications: Basic Qualifications Bachelor’s Degree in a relevant field (i.e. Marketing, Business, or Life Sciences)
10+ years of experience in healthcare and/or strategic marketing, preferably in biopharma, oncology, or diagnostics
Preferred Qualifications Advanced Degree in a relevant field (i.e. Marketing, Business, or Life Sciences)
Prior experience in oncology
Strong therapeutic area knowledge combined with a strong grasp of incorporating insights across market research, competitive intelligence, and secondary data analytics.
Strong understanding of market research techniques and gathering competitive intelligence with secondary research.
"Self-starter"; strong sense of responsibility with demonstrable comfort in an entrepreneurial environment
Able to work effectively in a fluid, cross‑functional, matrixed environment and stand out as a successful collaborator
Consultative mindset and experience
Intellectual curiosity, with the ability to ask thought‑provoking questions and proactively “connect the dots”
Ability to present insights objectively to guide decision‑making; demonstrate good presentation skills by pairing sound analytics with storytelling
Motivated to continuously improve performance; outcomes‑focused and driven to achieve objectives
Strong analytical, communication, and leadership skills.
Proficiency in Microsoft PowerPoint, Excel
Experience with CRM systems, marketing automation, and performance marketing tools.
Ability to flex between strategic thinking and hands‑on execution in a fast‑paced environment.
Understanding of HIPAA and importance of privacy of patient data
Commitment to FMI's values: Integrity, Courage, and Passion
The expected salary range for this position based on the primary location of Boston, MA is $154, 160 – $192,700per year. The salary range is commensurate with Foundation Medicines compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.
#J-18808-Ljbffr