Lifecycle Marketing Manager
DragonFly Athletics, Hartselle, AL, United States
About DragonFly Athletics
DragonFly Athletics is a fast-growing SaaS platform serving 3,000+ schools and 650,000+ student athletes across 26 states.
The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes.
DragonFly is currently launching two major growth initiatives:
Be A Tiger — a parent engagement and communication platform launching Summer 2026
Storefront & Payments — new revenue features for school athletic programs
DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet.
This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine.
Role Overview
This is a hands‑on builder role, not a strategy‑only marketing position.
The Lifecycle Marketing Manager will own campaign execution, customer activation, and in‑product marketing to drive adoption across the DragonFly ecosystem.
You will work directly with the CEO and leadership team to:
Activate the existing 3,000 schools already using DragonFly
Drive adoption of new features
Launch the Be A Tiger parent engagement platform
Build the early marketing infrastructure for a scalable growth engine
This role is ideal for a scrappy SaaS marketer who loves building from zero.
You will not inherit a team or a marketing machine — you will build the first version of it yourself.
What Success Looks Like
In your first 90 days, success means:
Campaigns actively running to DragonFly’s existing school base
Adoption of key features increasing across schools
Launch messaging for Be A Tiger reaching coaches and parents
Measurable growth in parent engagement and feature adoption
Core Responsibilities
1. Campaign Execution (Primary Responsibility)
Design and launch campaigns targeting DragonFly’s user base:
Coaches
Athletic directors
School administrators
Parents
Examples:
Email campaigns to coaches about new features
Messaging to parents about Be A Tiger
Adoption campaigns for underused features
Lifecycle campaigns to increase engagement
You will personally:
Write campaign copy
Build and send emails
Segment audiences
Manage campaign schedules
Track results
2. In-Product Marketing & User Activation
Work with the product team to drive adoption inside the DragonFly platform.
Examples:
In-app messaging
Onboarding flows
Feature announcements
Prompts to upgrade to premium features
Tools may include:
Pendo
Appcues
Intercom
Internal tooling
3. Customer Activation & Feature Adoption
DragonFly already serves 3,000+ schools, but many features are underutilized.
You will build campaigns to:
Increase feature adoption
Encourage coaches to use DragonFly communication tools
Drive parent engagement in the app
Success is measured by:
Adoption rates
Engagement
Parent conversions
4. Messaging & Sales Enablement
Work with the leadership team to develop simple, consistent messaging for:
Coaches
Schools
Parents
State governing bodies
You will translate product features into clear, actionable messages the sales and account teams can use.
5. Measurement & Iteration
You will track campaign performance and continuously improve results.
Examples:
Open rates
Activation rates
Parent engagement
Feature adoption
This role requires someone comfortable with data‑driven experimentation.
What You Will NOT Be Doing
This is not a brand marketing role.
You will not be responsible for:
PR campaigns
Large branding initiatives
Managing agencies
Overseeing a large marketing team
You will be the builder, not the executive.
Ideal Candidate Profile
Must‑Have Experience
3–7 years in lifecycle marketing, customer marketing, or product marketing
Experience running email or engagement campaigns in a SaaS company
Hands‑on experience building campaigns (not just managing agencies)
Comfortable working without a marketing team
Skills We Value
You are someone who:
Likes building things from scratch
Enjoys shipping campaigns quickly
Writes clear, practical marketing copy
Thinks in terms of users and adoption
Enjoys testing and improving campaigns
Bonus Experience
B2B SaaS
EdTech or sports technology
In‑product marketing tools (Pendo, Appcues, etc.)
Early‑stage or startup environments
Personality Fit
This role requires someone who:
Thrives in ambiguity
Enjoys fast‑moving environments
Can work directly with a founder
Is comfortable owning results
You must be both:
Strategic enough to think about growth
Hands‑on enough to execute campaigns yourself
#J-18808-Ljbffr
DragonFly Athletics is a fast-growing SaaS platform serving 3,000+ schools and 650,000+ student athletes across 26 states.
The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes.
DragonFly is currently launching two major growth initiatives:
Be A Tiger — a parent engagement and communication platform launching Summer 2026
Storefront & Payments — new revenue features for school athletic programs
DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet.
This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine.
Role Overview
This is a hands‑on builder role, not a strategy‑only marketing position.
The Lifecycle Marketing Manager will own campaign execution, customer activation, and in‑product marketing to drive adoption across the DragonFly ecosystem.
You will work directly with the CEO and leadership team to:
Activate the existing 3,000 schools already using DragonFly
Drive adoption of new features
Launch the Be A Tiger parent engagement platform
Build the early marketing infrastructure for a scalable growth engine
This role is ideal for a scrappy SaaS marketer who loves building from zero.
You will not inherit a team or a marketing machine — you will build the first version of it yourself.
What Success Looks Like
In your first 90 days, success means:
Campaigns actively running to DragonFly’s existing school base
Adoption of key features increasing across schools
Launch messaging for Be A Tiger reaching coaches and parents
Measurable growth in parent engagement and feature adoption
Core Responsibilities
1. Campaign Execution (Primary Responsibility)
Design and launch campaigns targeting DragonFly’s user base:
Coaches
Athletic directors
School administrators
Parents
Examples:
Email campaigns to coaches about new features
Messaging to parents about Be A Tiger
Adoption campaigns for underused features
Lifecycle campaigns to increase engagement
You will personally:
Write campaign copy
Build and send emails
Segment audiences
Manage campaign schedules
Track results
2. In-Product Marketing & User Activation
Work with the product team to drive adoption inside the DragonFly platform.
Examples:
In-app messaging
Onboarding flows
Feature announcements
Prompts to upgrade to premium features
Tools may include:
Pendo
Appcues
Intercom
Internal tooling
3. Customer Activation & Feature Adoption
DragonFly already serves 3,000+ schools, but many features are underutilized.
You will build campaigns to:
Increase feature adoption
Encourage coaches to use DragonFly communication tools
Drive parent engagement in the app
Success is measured by:
Adoption rates
Engagement
Parent conversions
4. Messaging & Sales Enablement
Work with the leadership team to develop simple, consistent messaging for:
Coaches
Schools
Parents
State governing bodies
You will translate product features into clear, actionable messages the sales and account teams can use.
5. Measurement & Iteration
You will track campaign performance and continuously improve results.
Examples:
Open rates
Activation rates
Parent engagement
Feature adoption
This role requires someone comfortable with data‑driven experimentation.
What You Will NOT Be Doing
This is not a brand marketing role.
You will not be responsible for:
PR campaigns
Large branding initiatives
Managing agencies
Overseeing a large marketing team
You will be the builder, not the executive.
Ideal Candidate Profile
Must‑Have Experience
3–7 years in lifecycle marketing, customer marketing, or product marketing
Experience running email or engagement campaigns in a SaaS company
Hands‑on experience building campaigns (not just managing agencies)
Comfortable working without a marketing team
Skills We Value
You are someone who:
Likes building things from scratch
Enjoys shipping campaigns quickly
Writes clear, practical marketing copy
Thinks in terms of users and adoption
Enjoys testing and improving campaigns
Bonus Experience
B2B SaaS
EdTech or sports technology
In‑product marketing tools (Pendo, Appcues, etc.)
Early‑stage or startup environments
Personality Fit
This role requires someone who:
Thrives in ambiguity
Enjoys fast‑moving environments
Can work directly with a founder
Is comfortable owning results
You must be both:
Strategic enough to think about growth
Hands‑on enough to execute campaigns yourself
#J-18808-Ljbffr