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Asset & Wealth Management, Wealth Marketing, PWM Content Writer, Associate - New

Goldman Sachs Bank AG, New York, NY, United States


Your Impact We are seeking a highly organized and analytically minded content strategist and writer. This role is ideal for an experienced professional who is passionate about content marketing and thought leadership, particularly within the financial services sector. Our Impact Wealth Management Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor‑led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra‑high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading‑edge technology, data, and design. Wealth Management Content Marketing The Wealth Management Content Marketing team is responsible for developing and executing digital campaigns across owned and earned channels that generate new business with prospects and clients, support client retention, and build brand equity. We partner with the business to deliver campaigns that drive consideration and deepen relationships. We operate at a fast pace and have multiple campaigns and projects in market at any time. How You Will Fulfill Your Potential Create and Refine Content : Write timely, intelligent thought pieces for white papers, email, web and social that serves to elevate the brand, drive lead gen and engage and retain clients. Maintain Brand Consistency : Adhere to brand guidelines, tone, voice, and messaging architecture to ensure consistency across all content. Simplify Complex Topics : Translate complex financial concepts into engaging, accessible content for target audiences. Promotion: Work with our promotions lead to initiate and develop comms/promo plans for content campaigns and to draft engaging promotional copy for use across channels including web, social media, newsletter, email and more. Research and Reference : Identify and cite credible sources for articles, white papers, and case studies. Develop relationships with private wealth advisors to deliver the most relevant content to clients and prospects. Project Management : Navigate project management systems and collaborate with teams to meet deadlines and deliver high‑quality content. Review and Compliance : Manage editorial, subject matter, and regulatory reviews to ensure content meets the highest standards. Analysis and Measurement : Analyze content performance and integrate learnings into writing. Experience & Skills We’re Looking For Bachelor’s Degree required (preferably in Communications, Journalism or English) Excellent time management with the ability to manage multiple complex projects to completion. Strong organizational skills and ability to meet tight deadlines. A fast learner and self‑starter that can work independently and proactively. Agile and can switch gears based on project prioritization. Bachelor’s Degree (BA/BS) in Journalism, English or Communications. Exceptional written and verbal communication skills, including the ability to craft compelling narratives to diverse audiences. Proven copy writing and strong grammar and proofreading skills. 3+ years of experience in content marketing within a large financial institution. A proven track record of developing and executing digital content strategies across multiple channels including web, email, social and formats like video and audio. Demonstrated expertise in content publishing processes, including rigorous legal and compliance reviews, within a regulated financial services environment. Proficiency with analytics and ability to leverage data to measure content performance, optimization, and strategic decision‑making. A practical, data‑driven mindset with an eagerness to learn and adapt. Experience in using artificial intelligence in writing a plus. Experience with ultra‑high net worth audiences a plus. Strong interpersonal, matrixed team relationship management skills. Willing to work with stakeholders across the business at all seniority levels. Personal commitment to accuracy, strong attention to detail and proactive risk management mindset. Experience in compliance‑driven environment. Salary Range The expected base salary for this New York, New York United States based position is $85,000-$160,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year‑end. Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non‑temporary, full‑time and part‑time US employees who work at least 20 hours per week, can be found here. Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short‑term disability, long‑term disability, life, accidental death, labor accident and business travel accident insurance. We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year. Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities. Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state‑of‑the‑art on‑site health centers in certain offices. Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on‑site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre‑approved amount). Child Care & Family Care We offer on‑site child care centers that provide full‑time and emergency back‑up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available. Benefits at Goldman Sachs Read more about the full suite of class‑leading benefits our firm has to offer. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html #J-18808-Ljbffr