Senior Growth & Product Marketing Manager
Kixie, Santa Monica, CA, United States
About Kixie
Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.
CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.
Today, we power:
Speed-to-Lead (engage instantly at peak intent)
Speed-to-Conversation (maximize real connects)
Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.
This role sits at the center of that transition.
The Role
This is a hybrid role across:
Product marketing
Lifecycle/retention
Website & funnel conversion
AI-driven growth
You will own how Kixie:
Turns product into pipeline
Turns usage into expansion
Turns signals into conversion
This is a hands‑on, execution‑heavy role, not a strategy‑only PMM position.
What you will own
Product → Revenue (GTM & Positioning)
Define and evolve Kixie’s narrative:
Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
Translate product capabilities into clear, measurable business outcomes
Own GTM for:
Feature launches
AI capabilities
Packaging updates
Build playbooks that Sales and CS actually use
Lifecycle & Expansion
Own onboarding → activation → adoption → expansion
Build multi‑channel lifecycle systems (email, SMS, in‑app, outbound assist)
Partner with Sales and CS to drive:
Feature adoption
Expansion revenue
Improve:
Activation rate
Time‑to‑value
Net revenue retention
Website & Funnel Conversion
Own the website as a conversion engine
Continuously test:
Messaging
Structure
Offers
Demo flows
Improve:
Demo conversion rates
Trial activation
Inbound → outbound assist flows
AI‑Native Growth & Experimentation
Use AI to:
Generate and test messaging at scale
Analyze conversation + CRM data for insights
Build lightweight workflows and agents
Run a continuous experimentation loop:
Hypothesis → test → learn → deploy
Increase experiment velocity across funnel stages
Voice of Customer → Product Loop
Own VOC system across:
Calls
CRM data
Customer interviews
Translate insights into:
Messaging improvements
GTM changes
Product feedback
Work directly with Product on revenue‑impacting decisions
What We’re Looking For
5–8 years in B2B SaaS across product marketing, growth, or lifecycle
Proven impact on:
Activation
Conversion
Expansion (not just lead generation)
Strong product intuition — understands how features drive behavior
Highly data‑driven — measures outcomes, not activity
Hands‑on operator — ships, tests, iterates quickly
AI‑native — actively uses AI to increase output and insight velocity
What This Role Is Not
Not a brand/content role
Not a campaign manager
Not a slide‑driven PMM role
This is a revenue operator role embedded in marketing.
Success Metrics
Activation rate (trial → meaningful usage)
Time‑to‑first‑conversation
Feature adoption
Expansion revenue / NRR
Website conversion rates
Experiment velocity
#J-18808-Ljbffr
Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.
CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.
Today, we power:
Speed-to-Lead (engage instantly at peak intent)
Speed-to-Conversation (maximize real connects)
Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.
This role sits at the center of that transition.
The Role
This is a hybrid role across:
Product marketing
Lifecycle/retention
Website & funnel conversion
AI-driven growth
You will own how Kixie:
Turns product into pipeline
Turns usage into expansion
Turns signals into conversion
This is a hands‑on, execution‑heavy role, not a strategy‑only PMM position.
What you will own
Product → Revenue (GTM & Positioning)
Define and evolve Kixie’s narrative:
Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
Translate product capabilities into clear, measurable business outcomes
Own GTM for:
Feature launches
AI capabilities
Packaging updates
Build playbooks that Sales and CS actually use
Lifecycle & Expansion
Own onboarding → activation → adoption → expansion
Build multi‑channel lifecycle systems (email, SMS, in‑app, outbound assist)
Partner with Sales and CS to drive:
Feature adoption
Expansion revenue
Improve:
Activation rate
Time‑to‑value
Net revenue retention
Website & Funnel Conversion
Own the website as a conversion engine
Continuously test:
Messaging
Structure
Offers
Demo flows
Improve:
Demo conversion rates
Trial activation
Inbound → outbound assist flows
AI‑Native Growth & Experimentation
Use AI to:
Generate and test messaging at scale
Analyze conversation + CRM data for insights
Build lightweight workflows and agents
Run a continuous experimentation loop:
Hypothesis → test → learn → deploy
Increase experiment velocity across funnel stages
Voice of Customer → Product Loop
Own VOC system across:
Calls
CRM data
Customer interviews
Translate insights into:
Messaging improvements
GTM changes
Product feedback
Work directly with Product on revenue‑impacting decisions
What We’re Looking For
5–8 years in B2B SaaS across product marketing, growth, or lifecycle
Proven impact on:
Activation
Conversion
Expansion (not just lead generation)
Strong product intuition — understands how features drive behavior
Highly data‑driven — measures outcomes, not activity
Hands‑on operator — ships, tests, iterates quickly
AI‑native — actively uses AI to increase output and insight velocity
What This Role Is Not
Not a brand/content role
Not a campaign manager
Not a slide‑driven PMM role
This is a revenue operator role embedded in marketing.
Success Metrics
Activation rate (trial → meaningful usage)
Time‑to‑first‑conversation
Feature adoption
Expansion revenue / NRR
Website conversion rates
Experiment velocity
#J-18808-Ljbffr