Marketing Operations Specialist, Consultant - MBR & Playbook Analyst
Blue Shield of CA, Springfield Meadows, CA, United States
Your Role
The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The MBR & Playbook Marketing Analyst, Consultant reports to the Sr. Manager of Digital & Measurement and serves as the day-to-day data and insights lead for the Monthly Business Review (MBR) and nine quarterly playbooks. This role partners with Line of Business Marketing partners (MBPs) and the Measurement & Insights team to ensure analyses are grounded in timely, accurate data and translated into clear, decision-ready narratives. The Analyst coordinates data inputs, shapes insight led stories, and delivers consistent, executive ready measurement and insights that highlight what changed, why it matters, and what actions should follow.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor’s degree or equivalent experience
Requires at least 7 years of experience in marketing analytics, performance reporting, business operations analytics, consulting, or related roles
Requires strong ability to manage multiple workstreams, stakeholders, timelines, and dependencies in a matrixed organization
Requires experience developing business review materials (monthly/quarterly) including summaries, visuals, and discussion-ready insights for leadership
Requires advanced proficiency in Excel, PowerPoint, and workflow systems like Adobe Workfront and Smartsheet; familiarity with BI tools (e.g., Tableau, Power BI) to interpret dashboards and validate outputs
Experience in health insurance or other regulated industries, with the ability to navigate compliance-driven environments, strongly preferred
Strong experience working with analytics outputs (dashboards, reports, analyses) and translating them into clear, concise, executive ready narratives, strongly preferred
High attention to detail with rigorous quality checking data, metrics, and narrative claims to ensure accuracy, consistency, and credibility
Excellent written and verbal communication skills, with the ability to synthesize complex information and support leaders in telling a cohesive story
Collaborative, proactive working style with the confidence to raise questions, surface insights, and partner effectively with senior marketing and analytics leaders
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The MBR & Playbook Marketing Analyst, Consultant reports to the Sr. Manager of Digital & Measurement and serves as the day-to-day data and insights lead for the Monthly Business Review (MBR) and nine quarterly playbooks. This role partners with Line of Business Marketing partners (MBPs) and the Measurement & Insights team to ensure analyses are grounded in timely, accurate data and translated into clear, decision-ready narratives. The Analyst coordinates data inputs, shapes insight led stories, and delivers consistent, executive ready measurement and insights that highlight what changed, why it matters, and what actions should follow.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor’s degree or equivalent experience
Requires at least 7 years of experience in marketing analytics, performance reporting, business operations analytics, consulting, or related roles
Requires strong ability to manage multiple workstreams, stakeholders, timelines, and dependencies in a matrixed organization
Requires experience developing business review materials (monthly/quarterly) including summaries, visuals, and discussion-ready insights for leadership
Requires advanced proficiency in Excel, PowerPoint, and workflow systems like Adobe Workfront and Smartsheet; familiarity with BI tools (e.g., Tableau, Power BI) to interpret dashboards and validate outputs
Experience in health insurance or other regulated industries, with the ability to navigate compliance-driven environments, strongly preferred
Strong experience working with analytics outputs (dashboards, reports, analyses) and translating them into clear, concise, executive ready narratives, strongly preferred
High attention to detail with rigorous quality checking data, metrics, and narrative claims to ensure accuracy, consistency, and credibility
Excellent written and verbal communication skills, with the ability to synthesize complex information and support leaders in telling a cohesive story
Collaborative, proactive working style with the confidence to raise questions, surface insights, and partner effectively with senior marketing and analytics leaders
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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