Growth Lead: Social Media
Alliance, New York, NY, United States
Growth Lead: Social Media
Location: NYC (onsite only – not remote)
Compensation: $160k–$220k base + 0.1%–0.2% equity (DOE)
Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a Growth Lead: Social Media to run Alliance’s social presence and content engine – with one goal: drive high-quality founder applications . You’ll report directly to Roberto (co-founder).
What you’ll do
Social Growth Execution
Own Alliance’s presence on X and LinkedIn end-to-end (voice, cadence, formats, growth)
Operate accounts with a daily shipping mindset across posts, threads, clips, and short-form video
Grow from strong baseline to category-defining presence in crypto/AI founders
Identify what’s working in real time and double down quickly
Content → Distribution Engine
Turn Alliance’s raw material (founder wins, cohort stories, insights, memes, community moments) into high-performing content
Own the Good Game content pipeline (topics → production → clipping → distribution)
Translate positioning into clear, compelling narratives that attract founders
Build repeatable systems for repurposing and amplification
Content System Ownership
Build and run a simple, high-output system: content calendar, pillars, and weekly retros
Work with contractors (video/editing/design) to increase output without losing taste
What success looks like (first 90 days)
A consistent weekly cadence on X/LinkedIn with clear content pillars and repeatable formats.
Measurable lift in intent signals: inbound DMs, email subs, application starts, and “heard about Alliance via social”.
Sharper, clearer copy on key surfaces (homepage/program pages + top lifecycle emails).
A content pipeline that runs without constant partner involvement.
What we’re looking for
Crypto-native and can write like a real participant (not corporate marketing).
Exceptional writer with taste: sharp social + crisp, high-clarity copy.
Great on X , and can grow beyond the crypto bubble.
High-agency operator: you find the story, pull the thread, and ship without hand-holding.
Strong judgment: you know what’s worth saying, what’s cringe, and what’s risky.
Comfortable using modern AI tools to move faster (without sounding AI).
Bonus: NYC creative network (video/photo/editing) and experience managing contractors.
Strong qualifications (nice to have)
5–10 links to content you shipped that shows original voice (posts/threads
ewsletter/essays/landing pages). Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared. Experience writing conversion copy (landing pages/emails) and iterating based on data. Built a content system: pillars, calendar, repurposing pipeline, and basic analytics. Worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup. Why NOT join us Not willing to get hands dirty: doesn’t matter how important you were in past organizations; at Alliance we’re all builders, not managers (even though many of us were managers in past lives). Prioritizing work/life balance: this role demands focus, hunger, and a career‑defining level of commitment. You must be locked in. Low agency: if you need someone else to set your priorities or keep you on track, you will fail. You can’t relocate to NYC. This is non‑negotiable: our founders are here, and so are we. Why join us Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing. Join a small, high‑trust, high‑performance team with outsized impact. We’re ex‑Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture‑backed startups. We’re backed by S‑tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex‑Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co‑founder), and Jeremy Allaire (Circle CEO), among many others. Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance. Career accelerator: this role sets you up, experience‑and‑network‑wise, for any high‑impact path in crypto/AI – at startups, venture firms, or your own company. Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You’ll have a front‑row seat as they change the world. #J-18808-Ljbffr
ewsletter/essays/landing pages). Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared. Experience writing conversion copy (landing pages/emails) and iterating based on data. Built a content system: pillars, calendar, repurposing pipeline, and basic analytics. Worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup. Why NOT join us Not willing to get hands dirty: doesn’t matter how important you were in past organizations; at Alliance we’re all builders, not managers (even though many of us were managers in past lives). Prioritizing work/life balance: this role demands focus, hunger, and a career‑defining level of commitment. You must be locked in. Low agency: if you need someone else to set your priorities or keep you on track, you will fail. You can’t relocate to NYC. This is non‑negotiable: our founders are here, and so are we. Why join us Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing. Join a small, high‑trust, high‑performance team with outsized impact. We’re ex‑Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture‑backed startups. We’re backed by S‑tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex‑Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co‑founder), and Jeremy Allaire (Circle CEO), among many others. Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance. Career accelerator: this role sets you up, experience‑and‑network‑wise, for any high‑impact path in crypto/AI – at startups, venture firms, or your own company. Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You’ll have a front‑row seat as they change the world. #J-18808-Ljbffr