Digital Marketing Strategist

Overview
Digital Marketing Strategists leverage a customer data platform (CDP) to segment prospective student audiences, develop personalized website campaign strategies, and use data from websites and other systems to identify high-yield attribution strategies and behavioral trends among user groups.

Responsibilities

Website Personalization

Architect website personalization strategies driven by clients’ business marketing goals and objectives

Collaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategies

Build personalized website content interactions and campaigns in the CDP

Reporting and Analysis

Create in-depth monthly and ad hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting tools

Analyze data in aggregate, identifying short- and long-term trends and making thoughtful recommendations accordingly

Client Interaction

Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices

Work directly with clients to understand their objectives and KPIs

Internal Team

Show thought leadership through contributions to team meetings, bringing forward ideas about process improvements, strategic testing, and ways to increase client satisfaction/campaign success

Knowledge, Skills, and Abilities

Excellent attention to detail and ability to effectively multitask in a deadline-driven atmosphere

Clear oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team members

Demonstrated problem-solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team members

Effective communication and time management skills required for remote environment, ability to use/learn multiple technology platforms and switch between them regularly

Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience

Bachelor’s degree required; Marketing/Advertising major or concentration preferred

2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms

Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics

Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics

Equal Opportunity Employment
Carnegie is an equal-opportunity employer.

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