Enrollment Marketing Manager
University of Minnesota, Minneapolis, MN, United States
Job Details
Job ID: 373322
Location: Twin Cities
Job Family: Marketing & Communications
Status: Full‑Time, Regular
Position Summary
The Enrollment Marketing Manager leads the School of Public Health’s enrollment marketing strategy and digital demand generation efforts. Reporting to the Director of Marketing & Communications, this role translates brand strategy and institutional marketing priorities into targeted, data‑driven recruitment campaigns that attract, engage, and convert prospective students. The position blends strategic thinking, project management, and digital marketing expertise to drive measurable enrollment outcomes. It serves as a bridge between Marketing & Communications and Admissions and collaborates across academic programs to develop integrated recruitment campaigns aligned with the school’s brand strategy and enrollment priorities. The role functions hybridly, working in the office Thursday and one additional day of choice.
Key Responsibilities
Lead Salesforce ecosystem content strategy, design, and optimization of automated recruitment journeys.
Conduct quarterly audits of all automated communications to ensure content accuracy, brand alignment, and technical functionality.
Define and manage the lead‑to‑applicant hand‑off process for seamless transition from marketing inquiry to formal application.
Build and maintain Salesforce reports and dashboards to track funnel health and campaign attribution; present findings regularly to leadership.
Collaborate with the Director of Student Recruitment to co‑develop a comprehensive recruitment marketing strategy aligned with enrollment goals.
Identify target audiences, messaging priorities, and funnel‑stage strategies; translate objectives into multi‑channel campaigns across email and paid digital channels.
Monitor spend, provide data‑backed recommendations, oversee campaign performance, and refine tactics for cost‑per‑lead and ROI improvement.
Optimize digital prospect experience using modern search strategies, including SEO, AIO, and GEO.
Define visual and narrative voice, oversee production of authentic mobile‑first content, and review student‑produced assets for compliance with brand standards.
Manage budget allocation across channels, develop campaign timelines and project plans, and coordinate with external vendors as needed.
Collaborate with Admissions, academic programs, and faculty to align marketing strategies with enrollment goals; act as marketing lead for program directors.
Stay current on emerging trends in higher education marketing, digital recruitment strategy, and generative AI; serve as subject matter expert on enrollment marketing for school‑wide committees.
Required Qualifications
Bachelor’s degree in marketing, communications, or related field.
At least 4 years of experience in marketing, digital marketing, or recruitment marketing, with documented success developing data‑driven campaigns.
Experience with Salesforce (CRM and/or Marketing Cloud); ability to build custom reports and dashboards.
Experience planning and executing paid campaigns within Google Ads and Meta Ads Manager.
Proficiency in Google Analytics (GA4) and CRM data analysis to report on ROI and user behavior.
Experience in strategic copywriting and high‑volume email campaigns.
Strong organizational skills to manage complex timelines, diverse stakeholders, and multiple creative deliverables.
Excellent collaboration skills across academic and administrative departments.
Preferred Qualifications
Experience in enrollment marketing, student recruitment, or admissions operations within a university setting.
Proficiency with mobile‑first content capture and editing tools (e.g., Canva, Adobe Express) for high‑quality digital presence.
Familiarity with lead‑to‑applicant lifecycle and lead‑scoring models.
Interest and practical use of generative AI tools to streamline copywriting and creative production.
Experience supervising student employees, freelancers, or content creators.
Technical understanding of SEO, AIO, and GEO best practices for organic inquiry growth.
Pay and Benefits
Pay Range: $75,000–$90,000 (dependent on education, qualifications, and experience). Time Appointment: 100% full‑time. Position Type: Faculty and P&A Staff.
The University offers a comprehensive benefits package, including:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree‑seeking programs supported by the Regents Tuition Benefit Program
Low‑cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer‑paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF) opportunity
Financial counseling services
Employee Assistance Program with eight free counseling sessions
Employee Transit Pass with free or reduced rates in the Twin Cities metro area
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. The position is not eligible for H‑1B or Green Card sponsorship, nor does it offer a STEM OPT training program.
Diversity, Equity & Inclusion
The University of Minnesota is committed to attracting and retaining employees with diverse identities and backgrounds. Equal access and opportunity are provided without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or gender expression.
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Job ID: 373322
Location: Twin Cities
Job Family: Marketing & Communications
Status: Full‑Time, Regular
Position Summary
The Enrollment Marketing Manager leads the School of Public Health’s enrollment marketing strategy and digital demand generation efforts. Reporting to the Director of Marketing & Communications, this role translates brand strategy and institutional marketing priorities into targeted, data‑driven recruitment campaigns that attract, engage, and convert prospective students. The position blends strategic thinking, project management, and digital marketing expertise to drive measurable enrollment outcomes. It serves as a bridge between Marketing & Communications and Admissions and collaborates across academic programs to develop integrated recruitment campaigns aligned with the school’s brand strategy and enrollment priorities. The role functions hybridly, working in the office Thursday and one additional day of choice.
Key Responsibilities
Lead Salesforce ecosystem content strategy, design, and optimization of automated recruitment journeys.
Conduct quarterly audits of all automated communications to ensure content accuracy, brand alignment, and technical functionality.
Define and manage the lead‑to‑applicant hand‑off process for seamless transition from marketing inquiry to formal application.
Build and maintain Salesforce reports and dashboards to track funnel health and campaign attribution; present findings regularly to leadership.
Collaborate with the Director of Student Recruitment to co‑develop a comprehensive recruitment marketing strategy aligned with enrollment goals.
Identify target audiences, messaging priorities, and funnel‑stage strategies; translate objectives into multi‑channel campaigns across email and paid digital channels.
Monitor spend, provide data‑backed recommendations, oversee campaign performance, and refine tactics for cost‑per‑lead and ROI improvement.
Optimize digital prospect experience using modern search strategies, including SEO, AIO, and GEO.
Define visual and narrative voice, oversee production of authentic mobile‑first content, and review student‑produced assets for compliance with brand standards.
Manage budget allocation across channels, develop campaign timelines and project plans, and coordinate with external vendors as needed.
Collaborate with Admissions, academic programs, and faculty to align marketing strategies with enrollment goals; act as marketing lead for program directors.
Stay current on emerging trends in higher education marketing, digital recruitment strategy, and generative AI; serve as subject matter expert on enrollment marketing for school‑wide committees.
Required Qualifications
Bachelor’s degree in marketing, communications, or related field.
At least 4 years of experience in marketing, digital marketing, or recruitment marketing, with documented success developing data‑driven campaigns.
Experience with Salesforce (CRM and/or Marketing Cloud); ability to build custom reports and dashboards.
Experience planning and executing paid campaigns within Google Ads and Meta Ads Manager.
Proficiency in Google Analytics (GA4) and CRM data analysis to report on ROI and user behavior.
Experience in strategic copywriting and high‑volume email campaigns.
Strong organizational skills to manage complex timelines, diverse stakeholders, and multiple creative deliverables.
Excellent collaboration skills across academic and administrative departments.
Preferred Qualifications
Experience in enrollment marketing, student recruitment, or admissions operations within a university setting.
Proficiency with mobile‑first content capture and editing tools (e.g., Canva, Adobe Express) for high‑quality digital presence.
Familiarity with lead‑to‑applicant lifecycle and lead‑scoring models.
Interest and practical use of generative AI tools to streamline copywriting and creative production.
Experience supervising student employees, freelancers, or content creators.
Technical understanding of SEO, AIO, and GEO best practices for organic inquiry growth.
Pay and Benefits
Pay Range: $75,000–$90,000 (dependent on education, qualifications, and experience). Time Appointment: 100% full‑time. Position Type: Faculty and P&A Staff.
The University offers a comprehensive benefits package, including:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree‑seeking programs supported by the Regents Tuition Benefit Program
Low‑cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer‑paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF) opportunity
Financial counseling services
Employee Assistance Program with eight free counseling sessions
Employee Transit Pass with free or reduced rates in the Twin Cities metro area
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. The position is not eligible for H‑1B or Green Card sponsorship, nor does it offer a STEM OPT training program.
Diversity, Equity & Inclusion
The University of Minnesota is committed to attracting and retaining employees with diverse identities and backgrounds. Equal access and opportunity are provided without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or gender expression.
#J-18808-Ljbffr