Marketing Manager, North America

The Role
Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Marketing Manager in Houston to join our regional marketing team. The ideal candidate for this role will support the development and growth of regional marketing for North America, including, but not limited to, account-based marketing for key accounts, lead generation efforts with a heavy emphasis on digital tactics, and regionalized content campaigns. You will be part of the Americas Marketing team and work very closely with the global marketing verticals, the local commercial team and other corporate teams, joining meetings and aligning with framework and best practices to understand and align strategies.

Key responsibilities

Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores

Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy

Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion

Support the local events team with commercial prioritization and segment-tailored content

Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads

Support, as needed, marketing for high-value regional products

Understand the energy market and how different changes can be incorporated into your current marketing activities

Identify and develop local thought leaders for enhanced content generation and community-building efforts

Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy

Identify and support external events and partnerships associated with your sub-region’s needs

Skills and attributes for success

3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)

Bachelor’s degree in marketing, advertising, or communications

Previous experience with the energy sector, consulting industry, or DaaS/SaaS

Proven track record of organizing and hosting webinars, events and content-based campaigns

Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)

Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial

Strategic thinker with analytical skills

Team player comfortable with managing multiple stakeholders with strong opinions

Strong multi-taskerwith the ability to remain focused

Self-motivated achiever comfortable communicating with all seniority levels

Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC)

A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity

Location
This position will be located in Houston and reports to the Head of Americas Marketing.

What we offer

A global and quickly expanding international business culture

A diverse, dynamic, entrepreneurial, and highly skilled working environment

Development opportunities internationally

Competitive compensation package and bonus plan

100% employer-paid healthcare premiums for you and your family

401(k) employer match up to 5%

Four weeks of vacation

EEO Statement
Rystad Energy, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Rystad Energy, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Rystad Energy, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rystad Energy, Inc.’s employees to perform their job duties may result in discipline up to and including discharge.

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