Social Media Content Creator Job at Quality Roots in Royal Oak
Quality Roots, Royal Oak, MI, United States
Company Description:
At Quality Roots, Michigan's top name in recreational cannabis, we're all about setting the bar high. We're not just a company-we're a community, a culture, and a driving force in Michigan's cannabis future. Our team is built by local experts and entrepreneurs who've earned trust through hard work and integrity.
What Sets Us Apart?
We lead with integrity and innovation, forging lasting relationships with customers, employees, and local partners. We're growing fast, and so is the potential for your career. Whether you're a seasoned sales pro or just getting started, we provide the platform to help you level up and earn big.
The Role...
We're looking for a creative, self-driven Content Creator to own and grow our social presence across TikTok, Instagram, and Facebook. This role focuses on producing high-volume, short‑form video content that highlights in‑store experiences, products, staff personalities, and brand culture optimized for reach, engagement, and foot traffic.
The Bottom Line...
Big industry. Big opportunities. Big rewards. If you've got the hustle, we've got the runway.
Core Deliverables
Weekly Content Output
Filming and editing of 10-15 short‑form videos per week
1-2 videos weekly across 5 Metro Detroit locations
Platform‑ready formats:
TikTok
Instagram Reels
Sponsored Meta Ads
On Site Coverage
Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
Capture:
Store atmosphere & traffic
Product highlights (new drops, deals, top sellers)
Staff personality & interactions
Customer moments (when appropriate)
Performance Analysis
Share monthly insights (reach, engagement, follower growth)
Help inform future content strategy
Creative Expectations
Trend‑Driven Content
Stay on top of TikTok trends, audio, and formats
Quickly adapt trends to in‑store content
Use strong hooks, fast edits, captions, and trending sounds
Idea Generation
Deliver new content ideas weekly & proactively test new formats for:
Product showcases
Staff & customer interactions
POV/day‑in‑the‑life content
Promotions/events/drops
Brand Alignment
Content should be:
Authentic (not overly polished)
Fun, energetic, and local
Consistent with brand voice
Production Expectations Filming and Editing
Batch filming across locations, turning everyday store activity into entertaining content
Efficient capture (multiple videos per visit)
Comfortable on camera and filming in‑store with staff/customers
Same‑day or next‑day turnaround
Include captions, hooks, quick cuts, and trending audio
What We're Looking For
Strong TikTok and/or Instagram presence (portfolio required)
Understanding of cannabis content advertising restrictions
Reliable, self‑managed, and deadline‑driven
21+ and comfortable in a cannabis retail environment
Familiar with Michigan cannabis brands and culture
#J-18808-Ljbffr
At Quality Roots, Michigan's top name in recreational cannabis, we're all about setting the bar high. We're not just a company-we're a community, a culture, and a driving force in Michigan's cannabis future. Our team is built by local experts and entrepreneurs who've earned trust through hard work and integrity.
What Sets Us Apart?
We lead with integrity and innovation, forging lasting relationships with customers, employees, and local partners. We're growing fast, and so is the potential for your career. Whether you're a seasoned sales pro or just getting started, we provide the platform to help you level up and earn big.
The Role...
We're looking for a creative, self-driven Content Creator to own and grow our social presence across TikTok, Instagram, and Facebook. This role focuses on producing high-volume, short‑form video content that highlights in‑store experiences, products, staff personalities, and brand culture optimized for reach, engagement, and foot traffic.
The Bottom Line...
Big industry. Big opportunities. Big rewards. If you've got the hustle, we've got the runway.
Core Deliverables
Weekly Content Output
Filming and editing of 10-15 short‑form videos per week
1-2 videos weekly across 5 Metro Detroit locations
Platform‑ready formats:
TikTok
Instagram Reels
Sponsored Meta Ads
On Site Coverage
Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
Capture:
Store atmosphere & traffic
Product highlights (new drops, deals, top sellers)
Staff personality & interactions
Customer moments (when appropriate)
Performance Analysis
Share monthly insights (reach, engagement, follower growth)
Help inform future content strategy
Creative Expectations
Trend‑Driven Content
Stay on top of TikTok trends, audio, and formats
Quickly adapt trends to in‑store content
Use strong hooks, fast edits, captions, and trending sounds
Idea Generation
Deliver new content ideas weekly & proactively test new formats for:
Product showcases
Staff & customer interactions
POV/day‑in‑the‑life content
Promotions/events/drops
Brand Alignment
Content should be:
Authentic (not overly polished)
Fun, energetic, and local
Consistent with brand voice
Production Expectations Filming and Editing
Batch filming across locations, turning everyday store activity into entertaining content
Efficient capture (multiple videos per visit)
Comfortable on camera and filming in‑store with staff/customers
Same‑day or next‑day turnaround
Include captions, hooks, quick cuts, and trending audio
What We're Looking For
Strong TikTok and/or Instagram presence (portfolio required)
Understanding of cannabis content advertising restrictions
Reliable, self‑managed, and deadline‑driven
21+ and comfortable in a cannabis retail environment
Familiar with Michigan cannabis brands and culture
#J-18808-Ljbffr