GTM Operations Manager
Cast & Crew, Burbank, CA, United States
About Us
At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way.
Role Overview
This role is the operating backbone of the commercial organization. Reporting to the Chief Revenue Officer, you will bring structure, visibility, and discipline to pipeline management, forecasting, and full customer lifecycle performance. You will own HubSpot and lead CRM consolidation, while building the dashboards and operating cadence required to create a predictable, scalable revenue engine. This is a hands‑on role for a systems thinker who can translate data into action and drive alignment across Marketing, Sales, and Customer Success. Core Responsibilities
Pipeline, Forecasting, and KPI Discipline
Own pipeline visibility, hygiene, and inspection cadence Build and maintain KPI dashboards across full funnel performance, including lead conversion, pipeline, velocity, and forecast accuracy Establish and enforce forecasting methodology and reporting standards Identify risks early and provide clear, actionable insights to leadership CRM Ownership and Transformation (HubSpot)
Own HubSpot configuration, governance, and adoption Act as focal point, collaborating with implementation partner on the CRM consolidation across multiple instances into a unified system Drive CRM adoption through training, accountability, and inspection Funnel Visibility (Marketing → Revenue)
Partner with Marketing to track full‑funnel performance from lead to revenue Build visibility into lead conversion, pipeline contribution, and campaign ROI Ensure alignment between marketing‑generated pipeline and sales outcomes Integrate marketing data into CRM for end‑to‑end reporting Customer Lifecycle Visibility (Pre and Post Sale)
Build end‑to‑end dashboards across the customer journey: new, onboarding, adoption, expansion, and renewal Track and report on retention, churn, expansion, and customer health Partner with Sales and Customer Success to identify at‑risk accounts Operating Cadence and QBR Infrastructure
Build and run pipeline reviews and forecast calls Standardize QBRs and performance reporting across business units Ensure consistent metrics, definitions, and accountability across teams Data and Performance Insights
Analyze trends across funnel, pipeline, retention, and segment performance Translate data into executive‑level insights and recommendations Process and GTM Standardization
Design and implement consistent GTM processes and rules of engagement Improve deal inspection rigor and reduce leakage Align workflows across Marketing, Sales, and Customer Success Key Qualifications
5–8 years in Sales Operations, Revenue Operations, or GTM Strategy Deep, hands‑on experience with HubSpot (required) Proven ability to build forecasting discipline and pipeline inspection frameworks Strong analytical skills with the ability to translate data into business insight Experience supporting senior leadership with executive‑level reporting Track record of driving CRM adoption and improving data integrity Experience working across Marketing, Sales, and Customer Success data models High ownership mindset with ability to operate in a fast‑paced, evolving environment What Success Looks Like
Clear, consistent visibility across full funnel, pipeline, forecast, and customer lifecycle Improved forecast accuracy and pipeline discipline Early identification of revenue risk and actionable insights Adoption of a unified CRM and standardized GTM processes Alignment across Marketing, Sales, and Customer Success on metrics and accountability Why This Role Matters
This role is critical to building a predictable and scalable revenue engine. You will create the systems, visibility, and operating rhythm that turn data into decisions and execution into results. Special Work Conditions
Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull. Benefits
Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements. Cast & Crew is an equal‑opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job‑related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non‑discriminatory environment free from intimidation, harassment or bias based upon these grounds. CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at https://www.castandcrew.com/privacy-policy/. Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for this position is: $110,000.00 - $150,000.00 per year.
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This role is the operating backbone of the commercial organization. Reporting to the Chief Revenue Officer, you will bring structure, visibility, and discipline to pipeline management, forecasting, and full customer lifecycle performance. You will own HubSpot and lead CRM consolidation, while building the dashboards and operating cadence required to create a predictable, scalable revenue engine. This is a hands‑on role for a systems thinker who can translate data into action and drive alignment across Marketing, Sales, and Customer Success. Core Responsibilities
Pipeline, Forecasting, and KPI Discipline
Own pipeline visibility, hygiene, and inspection cadence Build and maintain KPI dashboards across full funnel performance, including lead conversion, pipeline, velocity, and forecast accuracy Establish and enforce forecasting methodology and reporting standards Identify risks early and provide clear, actionable insights to leadership CRM Ownership and Transformation (HubSpot)
Own HubSpot configuration, governance, and adoption Act as focal point, collaborating with implementation partner on the CRM consolidation across multiple instances into a unified system Drive CRM adoption through training, accountability, and inspection Funnel Visibility (Marketing → Revenue)
Partner with Marketing to track full‑funnel performance from lead to revenue Build visibility into lead conversion, pipeline contribution, and campaign ROI Ensure alignment between marketing‑generated pipeline and sales outcomes Integrate marketing data into CRM for end‑to‑end reporting Customer Lifecycle Visibility (Pre and Post Sale)
Build end‑to‑end dashboards across the customer journey: new, onboarding, adoption, expansion, and renewal Track and report on retention, churn, expansion, and customer health Partner with Sales and Customer Success to identify at‑risk accounts Operating Cadence and QBR Infrastructure
Build and run pipeline reviews and forecast calls Standardize QBRs and performance reporting across business units Ensure consistent metrics, definitions, and accountability across teams Data and Performance Insights
Analyze trends across funnel, pipeline, retention, and segment performance Translate data into executive‑level insights and recommendations Process and GTM Standardization
Design and implement consistent GTM processes and rules of engagement Improve deal inspection rigor and reduce leakage Align workflows across Marketing, Sales, and Customer Success Key Qualifications
5–8 years in Sales Operations, Revenue Operations, or GTM Strategy Deep, hands‑on experience with HubSpot (required) Proven ability to build forecasting discipline and pipeline inspection frameworks Strong analytical skills with the ability to translate data into business insight Experience supporting senior leadership with executive‑level reporting Track record of driving CRM adoption and improving data integrity Experience working across Marketing, Sales, and Customer Success data models High ownership mindset with ability to operate in a fast‑paced, evolving environment What Success Looks Like
Clear, consistent visibility across full funnel, pipeline, forecast, and customer lifecycle Improved forecast accuracy and pipeline discipline Early identification of revenue risk and actionable insights Adoption of a unified CRM and standardized GTM processes Alignment across Marketing, Sales, and Customer Success on metrics and accountability Why This Role Matters
This role is critical to building a predictable and scalable revenue engine. You will create the systems, visibility, and operating rhythm that turn data into decisions and execution into results. Special Work Conditions
Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull. Benefits
Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements. Cast & Crew is an equal‑opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job‑related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non‑discriminatory environment free from intimidation, harassment or bias based upon these grounds. CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at https://www.castandcrew.com/privacy-policy/. Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for this position is: $110,000.00 - $150,000.00 per year.
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