Search Experience Strategist (SEO+ AEO)
Mastech Digital, Irving, TX, United States
Key Responsibilities:
Search Experience Strategy: Define and execute enterprise level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI powered answer surfaces.
Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.
Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.
AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.
Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.
Cross Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.
Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.
Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.
“Must Have” Specific knowledge and skills Strong communication and consultative skills are essential. The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.
Preferred Qualifications: Experience optimizing content for generative AI, answer engines, and conversational search experiences Familiarity with marketing platforms, campaign engines, and personalization systems Experience supporting ecommerce or transaction driven search experiences Strong understanding of UX, content strategy, and their intersection with search
Additional Skills and Other Requirements: Online portfolio or documented case studies demonstrating SEO and AEO strategies and outcomes Expertise in sitemaps, programmatic SEO, and CMS driven content optimization at scale Demonstrated track record of producing and scaling high quality SEO content, such as blog posts, evergreen content, category pages, and landing pages that drive measurable organic growth. Experience managing and prioritizing content calendars aligned to customer intent, business goals, evolving search landscapes, and competitive positioning. Mastery of SEO tools and platforms (e.g., Search Console, analytics platforms, crawling tools) Strong knowledge of technical SEO, structured data, and content optimization best practices Experience partnering with UX and engineering teams to integrate search requirements into design systems Advanced analytical skills with the ability to translate data into actionable insights Exceptional time management skills and the ability to manage multiple initiatives concurrently Understanding of agile methodologies and how search strategy integrates into agile product teams Excellent communication skills, including written, verbal, and presentation Relentless curiosity about search behavior, AI, technology, and evolving discovery models
Education and Experience: Education: Bachelor’s/4?year degree Years of Relevant Work Experience: 5+ years Certifications/Licenses: Degree preferably in Marketing, Information Science, Communications, or related field. Equivalent experience will be considered in lieu of a degree.
“Must Have” Specific knowledge and skills Strong communication and consultative skills are essential. The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.
Preferred Qualifications: Experience optimizing content for generative AI, answer engines, and conversational search experiences Familiarity with marketing platforms, campaign engines, and personalization systems Experience supporting ecommerce or transaction driven search experiences Strong understanding of UX, content strategy, and their intersection with search
Additional Skills and Other Requirements: Online portfolio or documented case studies demonstrating SEO and AEO strategies and outcomes Expertise in sitemaps, programmatic SEO, and CMS driven content optimization at scale Demonstrated track record of producing and scaling high quality SEO content, such as blog posts, evergreen content, category pages, and landing pages that drive measurable organic growth. Experience managing and prioritizing content calendars aligned to customer intent, business goals, evolving search landscapes, and competitive positioning. Mastery of SEO tools and platforms (e.g., Search Console, analytics platforms, crawling tools) Strong knowledge of technical SEO, structured data, and content optimization best practices Experience partnering with UX and engineering teams to integrate search requirements into design systems Advanced analytical skills with the ability to translate data into actionable insights Exceptional time management skills and the ability to manage multiple initiatives concurrently Understanding of agile methodologies and how search strategy integrates into agile product teams Excellent communication skills, including written, verbal, and presentation Relentless curiosity about search behavior, AI, technology, and evolving discovery models
Education and Experience: Education: Bachelor’s/4?year degree Years of Relevant Work Experience: 5+ years Certifications/Licenses: Degree preferably in Marketing, Information Science, Communications, or related field. Equivalent experience will be considered in lieu of a degree.