Sr. Director, Integrated and Digital Marketing
Healthcare Businesswomen’s Association, Northfield, IL, United States
Job Summary
Medline is seeking a Head of Integrated & Digital Marketing to define and lead our omni‑channel marketing strategy across B2B and B2C audiences. This role owns the vision, strategy, and execution of integrated, data‑driven marketing that drives customer acquisition, trial, adoption, and growth across Medline’s portfolio of products and services.
This leader will bring together owned, paid, and sales‑amplified channels into a cohesive, customer‑centric marketing engine—one that delivers both always‑on, automated programs and high‑impact, cause‑based campaigns rooted in deep customer understanding.
Key Outcomes
A clearly defined and operational omni‑channel marketing system that connects brand, demand, and sales.
Marketing programs that consistently drive measurable growth in acquisition, trial, and adoption.
Improved customer engagement through personalized, automated, and insight‑led journeys.
A high‑performing, future‑ready integrated marketing organization.
Strong alignment across marketing, sales, and product teams around a shared customer strategy.
Job Description
Major Responsibilities
Set Strategy & Direction
Define Medline’s omni‑channel integrated marketing strategy, ensuring consistent, differentiated positioning across all digital and non‑digital touchpoints.
Establish a clear operating model that connects brand, demand, product, sales marketing, media, and lifecycle programs into a single, coherent system.
Translate business objectives into clear marketing priorities, investment strategies, and performance frameworks.
Lead Omni-Channel Execution
Own and optimize all owned and paid channels, including web, email, marketing automation, paid media, social, content, search (SEO/SEM), and emerging digital platforms.
Build scalable programs that combine:
Automated, trigger‑based marketing driven by customer behaviors, signals, and lifecycle stages.
Cause‑based campaigns aligned to launches, growth initiatives, and strategic priorities.
Ensure digital marketing is effectively amplified through sales and field marketing, enabling consistent, coordinated customer engagement.
Own Google Search and broader performance marketing strategy, including paid search, display, retargeting, and conversion optimization.
Customer Insight & Experience
Develop a deep understanding of customer motivations, needs, barriers, and decision journeys across B2B and B2C segments.
Use qualitative and quantitative insights to inform targeting, personalization, messaging, channel selection, and journey design.
Champion customer‑first thinking and ensure marketing experiences are relevant, seamless, and value‑driven.
Measure Impact and Optimize
Define success metrics (KPIs) across the funnel (awareness → acquisition → trial → adoption → retention).
Define and drive the most appropriate measurement/instrumentation to drive maximum impact, which may include MMM, different approaches to crystalizing lift to customer purchasing engagement, lead generation and downstream conversion.
Use data, experimentation, and insights to continuously optimize experiences and guide prioritization.
Drive a culture of test‑and‑learn, continuous optimization, and ROI‑focused decision making. Communicate progress, insights, and outcomes clearly to executive leadership.
Leadership & Collaboration
Build, lead, and mentor a high‑performing integrated and digital marketing team.
Partner closely with Sales, Product, Commercial, Data & Analytics, IT, and Agency partners to ensure alignment and execution excellence.
Serve as a strategic advisor to senior leadership on marketing effectiveness, customer growth, and innovation.
Minimum Job Requirements
Education
Bachelor’s degree, with demonstrated pursuit of Marketing, Business, Computer Science, or related fields in studies either undergraduate or post‑graduate.
Certification / Licensure
None required.
Work Experience
At least 8+ years in integrated, digital, or omni‑channel marketing, including leadership of large‑scale programs.
At least 5+ years of people leadership (through managers), including goal setting, budgeting, and executive reporting.
Knowledge / Skills / Abilities
Highly strategic thinker with the ability to connect customer insight, brand, creative, media, and performance outcomes.
Strong command of data, analytics, attribution, and marketing measurement.
Comfortable operating at both altitude and detail—setting vision while ensuring execution quality.
Inspiring people leader with a track record of building and scaling teams.
Executive‑level communication skills with the ability to influence across disciplines and levels.
Collaborative, decisive, and comfortable navigating complexity and change.
Ability to travel up to 10% for business purposes.
Preferred Job Requirements
Education
Advanced degree (MBA or relevant master’s)
Work Experience
Experience in healthcare, medical products, or regulated industries.
Ability to incorporate AI into marketing systems and executions.
Proven success driving customer acquisition, trial, and adoption in complex B2B and/or B2C environments.
Deep expertise across digital channels, including marketing automation, paid media, email, web, content, and search marketing (SEO/SEM).
Strong understanding of sales‑enabled and sales‑amplified marketing models.
Experience designing and executing both always‑on automated journeys and high‑impact campaigns.
Equal Opportunity Statement
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
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Medline is seeking a Head of Integrated & Digital Marketing to define and lead our omni‑channel marketing strategy across B2B and B2C audiences. This role owns the vision, strategy, and execution of integrated, data‑driven marketing that drives customer acquisition, trial, adoption, and growth across Medline’s portfolio of products and services.
This leader will bring together owned, paid, and sales‑amplified channels into a cohesive, customer‑centric marketing engine—one that delivers both always‑on, automated programs and high‑impact, cause‑based campaigns rooted in deep customer understanding.
Key Outcomes
A clearly defined and operational omni‑channel marketing system that connects brand, demand, and sales.
Marketing programs that consistently drive measurable growth in acquisition, trial, and adoption.
Improved customer engagement through personalized, automated, and insight‑led journeys.
A high‑performing, future‑ready integrated marketing organization.
Strong alignment across marketing, sales, and product teams around a shared customer strategy.
Job Description
Major Responsibilities
Set Strategy & Direction
Define Medline’s omni‑channel integrated marketing strategy, ensuring consistent, differentiated positioning across all digital and non‑digital touchpoints.
Establish a clear operating model that connects brand, demand, product, sales marketing, media, and lifecycle programs into a single, coherent system.
Translate business objectives into clear marketing priorities, investment strategies, and performance frameworks.
Lead Omni-Channel Execution
Own and optimize all owned and paid channels, including web, email, marketing automation, paid media, social, content, search (SEO/SEM), and emerging digital platforms.
Build scalable programs that combine:
Automated, trigger‑based marketing driven by customer behaviors, signals, and lifecycle stages.
Cause‑based campaigns aligned to launches, growth initiatives, and strategic priorities.
Ensure digital marketing is effectively amplified through sales and field marketing, enabling consistent, coordinated customer engagement.
Own Google Search and broader performance marketing strategy, including paid search, display, retargeting, and conversion optimization.
Customer Insight & Experience
Develop a deep understanding of customer motivations, needs, barriers, and decision journeys across B2B and B2C segments.
Use qualitative and quantitative insights to inform targeting, personalization, messaging, channel selection, and journey design.
Champion customer‑first thinking and ensure marketing experiences are relevant, seamless, and value‑driven.
Measure Impact and Optimize
Define success metrics (KPIs) across the funnel (awareness → acquisition → trial → adoption → retention).
Define and drive the most appropriate measurement/instrumentation to drive maximum impact, which may include MMM, different approaches to crystalizing lift to customer purchasing engagement, lead generation and downstream conversion.
Use data, experimentation, and insights to continuously optimize experiences and guide prioritization.
Drive a culture of test‑and‑learn, continuous optimization, and ROI‑focused decision making. Communicate progress, insights, and outcomes clearly to executive leadership.
Leadership & Collaboration
Build, lead, and mentor a high‑performing integrated and digital marketing team.
Partner closely with Sales, Product, Commercial, Data & Analytics, IT, and Agency partners to ensure alignment and execution excellence.
Serve as a strategic advisor to senior leadership on marketing effectiveness, customer growth, and innovation.
Minimum Job Requirements
Education
Bachelor’s degree, with demonstrated pursuit of Marketing, Business, Computer Science, or related fields in studies either undergraduate or post‑graduate.
Certification / Licensure
None required.
Work Experience
At least 8+ years in integrated, digital, or omni‑channel marketing, including leadership of large‑scale programs.
At least 5+ years of people leadership (through managers), including goal setting, budgeting, and executive reporting.
Knowledge / Skills / Abilities
Highly strategic thinker with the ability to connect customer insight, brand, creative, media, and performance outcomes.
Strong command of data, analytics, attribution, and marketing measurement.
Comfortable operating at both altitude and detail—setting vision while ensuring execution quality.
Inspiring people leader with a track record of building and scaling teams.
Executive‑level communication skills with the ability to influence across disciplines and levels.
Collaborative, decisive, and comfortable navigating complexity and change.
Ability to travel up to 10% for business purposes.
Preferred Job Requirements
Education
Advanced degree (MBA or relevant master’s)
Work Experience
Experience in healthcare, medical products, or regulated industries.
Ability to incorporate AI into marketing systems and executions.
Proven success driving customer acquisition, trial, and adoption in complex B2B and/or B2C environments.
Deep expertise across digital channels, including marketing automation, paid media, email, web, content, and search marketing (SEO/SEM).
Strong understanding of sales‑enabled and sales‑amplified marketing models.
Experience designing and executing both always‑on automated journeys and high‑impact campaigns.
Equal Opportunity Statement
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
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