Senior Director, Product Marketing & Growth Enablement Sales | New York, New Yor
Oscar Health Insurance, New York, NY, United States
Senior Director, Product Marketing & Growth Enablement
Location: New York, New York, United States
Hi, we’re Oscar. We’re hiring a Senior Director, Product Marketing & Growth Enablement to join our Marketing team.
Oscar is the first health insurance company built around a full‑stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About the role:
The Senior Director of Product Marketing & Growth Enablement is a visionary leader who is responsible for building and leading a high‑impact team. You will be the architect of our Go‑To‑Market strategy, sitting at the nexus of Product, Sales, and Marketing. Your mission is to ensure our sales and market teams are equipped with the story, the tools, and the localized strategy needed to win in a competitive landscape.
Responsibilities:
Recruit, hire, and mentor a world‑class team of product marketers, enablement managers, and field marketing specialists.
Lead the creation of core messaging frameworks and value propositions; ensuring consistency while adapting for regional or market‑based nuances.
Act as the primary strategic bridge and product SME between the business and the Marketing organization.
Partner with Product and Member Experience to build systematic feedback loops for employers, brokers, and members.
Partner directly with the VP of Sales, SVP of Markets, and SVPs of Product (Technology and Plan Design) to align product roadmaps with buyer personas and sales targets.
Act as the primary strategic partner to the Sales and Markets leadership teams, ensuring marketing programs directly support market goals, account‑based marketing (ABM) efforts, and revenue targets.
Collaborate with Brand, Lifecycle Marketing, and Market Leaders to localize messaging and ensure field teams are equipped with the right tools and content.
Partner with Community Activation, Sales, & Market Leadership to identify local sponsorship and promotional opportunities.
Develop and lead the end‑to‑end regional marketing plan, aligning local field activities with national‑scale persona‑based B2B and B2C marketing programs.
Transform competitive analysis into actionable “battlecards” and proactive strategy shifts that maintain market leadership.
Identify friction points in the sales cycles (commercial and direct‑to‑consumer) and craft comprehensive enablement programs, including deploying modern sales tools and high‑velocity playbooks.
Lead the training and certification of all externally facing teams, ensuring they are proficient in articulating the product story.
Compliance with all applicable laws and regulations.
Other duties as assigned.
Requirements:
12+ years of experience in Product Marketing, Enablement, or GTM Strategy (Health tech, fintech, and/or highly regulated industries preferred).
Proven experience building a department from the ground up or merging disparate teams into a cohesive unit.
Ability to translate complex technical and plan‑design features into value‑based narratives.
Expertise in designing and leading high‑stakes Voice of Customer sessions and standardizing Sales Training & Certification programs.
Proficiency in identifying, deploying, and optimizing technology and tools to measure the impact of enablement and marketing spend on the sales pipeline.
Pay Transparency:
Base pay: $218,592.00–$286,902.00 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, company equity grants and annual performance bonuses.
Benefits:
Medical, dental, and vision benefits; 11 paid holidays; paid sick time; paid parental leave; 401(k) participation; life and disability insurance; paid wellness time and reimbursements.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com).
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Equal Employment Opportunity:
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination‑free hiring practices. We cultivate an environment where people can be their most authentic selves and find belonging and support. We do not discriminate on the basis of any protected class status under any applicable law.
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Location: New York, New York, United States
Hi, we’re Oscar. We’re hiring a Senior Director, Product Marketing & Growth Enablement to join our Marketing team.
Oscar is the first health insurance company built around a full‑stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About the role:
The Senior Director of Product Marketing & Growth Enablement is a visionary leader who is responsible for building and leading a high‑impact team. You will be the architect of our Go‑To‑Market strategy, sitting at the nexus of Product, Sales, and Marketing. Your mission is to ensure our sales and market teams are equipped with the story, the tools, and the localized strategy needed to win in a competitive landscape.
Responsibilities:
Recruit, hire, and mentor a world‑class team of product marketers, enablement managers, and field marketing specialists.
Lead the creation of core messaging frameworks and value propositions; ensuring consistency while adapting for regional or market‑based nuances.
Act as the primary strategic bridge and product SME between the business and the Marketing organization.
Partner with Product and Member Experience to build systematic feedback loops for employers, brokers, and members.
Partner directly with the VP of Sales, SVP of Markets, and SVPs of Product (Technology and Plan Design) to align product roadmaps with buyer personas and sales targets.
Act as the primary strategic partner to the Sales and Markets leadership teams, ensuring marketing programs directly support market goals, account‑based marketing (ABM) efforts, and revenue targets.
Collaborate with Brand, Lifecycle Marketing, and Market Leaders to localize messaging and ensure field teams are equipped with the right tools and content.
Partner with Community Activation, Sales, & Market Leadership to identify local sponsorship and promotional opportunities.
Develop and lead the end‑to‑end regional marketing plan, aligning local field activities with national‑scale persona‑based B2B and B2C marketing programs.
Transform competitive analysis into actionable “battlecards” and proactive strategy shifts that maintain market leadership.
Identify friction points in the sales cycles (commercial and direct‑to‑consumer) and craft comprehensive enablement programs, including deploying modern sales tools and high‑velocity playbooks.
Lead the training and certification of all externally facing teams, ensuring they are proficient in articulating the product story.
Compliance with all applicable laws and regulations.
Other duties as assigned.
Requirements:
12+ years of experience in Product Marketing, Enablement, or GTM Strategy (Health tech, fintech, and/or highly regulated industries preferred).
Proven experience building a department from the ground up or merging disparate teams into a cohesive unit.
Ability to translate complex technical and plan‑design features into value‑based narratives.
Expertise in designing and leading high‑stakes Voice of Customer sessions and standardizing Sales Training & Certification programs.
Proficiency in identifying, deploying, and optimizing technology and tools to measure the impact of enablement and marketing spend on the sales pipeline.
Pay Transparency:
Base pay: $218,592.00–$286,902.00 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, company equity grants and annual performance bonuses.
Benefits:
Medical, dental, and vision benefits; 11 paid holidays; paid sick time; paid parental leave; 401(k) participation; life and disability insurance; paid wellness time and reimbursements.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com).
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Equal Employment Opportunity:
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination‑free hiring practices. We cultivate an environment where people can be their most authentic selves and find belonging and support. We do not discriminate on the basis of any protected class status under any applicable law.
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