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We are seeking a Performance Ads Specialist for out global technology clients to drive and optimize offsite campaigns across Google Shopping and Meta. This role sits within a fast-paced advertising operations environment and focuses on owning campaign execution, improving product feed performance, and delivering conversion-driven results. You’ll work cross-functionally with Product, Engineering, and GTM teams to scale performance marketing initiatives.

Key Responsibilities

Manage and optimize Performance Max (PMax), Standard Shopping, and Meta campaigns to drive offsite conversions
Monitor product feed health in Google Merchant Center and Meta; resolve disapprovals, pricing, and availability issues
Optimize product listings (titles, descriptions) to improve competitiveness and performance
Analyze KPIs (ROAS, CPA, CTR, Share of Voice) and deliver actionable insights
Partner with Product, Engineering, and GTM teams to troubleshoot and scale campaigns
Lead A/B testing and support innovation across retail media channels (Meta, TikTok, YouTube)
Leverage first-party data and remarketing strategies (RLSAs) to improve targeting

Required Qualifications

3+ years in performance marketing or advertising operations
Experience with Google Shopping Ads (GMC) and Meta Ads
Strong analytical and problem-solving skills
Comfortable working cross-functionally in a fast-paced environment
Bachelor’s degree or equivalent experience

Preferred Qualifications

Experience with complex product feeds or large catalogs
Familiarity with feed optimization and technical troubleshooting
Experience building processes or SOPs
Understanding of attribution models and performance metrics

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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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