Marketing Intern - AI Search & SEO (PTP)
Peterson Technology Partners, Chicago, IL, United States
Overview
This is a hands-on internship at the intersection of traditional SEO and the emerging field of AI-driven search visibility. You will help PTP build a content and optimization strategy that makes the brand discoverable not just in search engines, but inside the responses generated by large language models. This is a rare opportunity to work on cutting-edge LLO/GEO strategy in the B2B IT space. Responsibilities
Audit PTP's current web presence and identify content gaps for AI visibility (LLO/GEO) Research and develop structured, authoritative content that LLMs are likely to cite (service pages, FAQs, thought leadership articles, comparison guides) Optimize existing pages for entity-based SEO — building semantic associations between PTP, its services, and relevant IT concepts Monitor how PTP appears in AI-generated responses across tools like ChatGPT, Perplexity, and Claude; track changes over time Build and maintain a library of schema markup (FAQPage, Service, Organization) to support structured data indexing Support backlink outreach to increase domain authority and citation likelihood in AI responses Produce monthly reports on AI search visibility, keyword rankings, and content performance Collaborate with leadership on brand voice and messaging consistency across channels Qualifications
Currently pursuing or recently completed a degree in Marketing, Communications, Computer Science, or related field Familiarity with how LLMs work and how Generative Engine Optimization (GEO) differs from traditional SEO Understanding of on-page SEO fundamentals: keyword research, meta tags, internal linking, content structuring Hands-on experience (personal, academic, or freelance) with tools like Ahrefs, SEMrush, SurferSEO, or similar Ability to write clear, authoritative, well-structured content for a technical B2B audience Curiosity about AI tools — actively uses ChatGPT, Perplexity, Claude, or similar in daily workflow Strong attention to detail and ability to manage multiple tasks independently Nice to Have
Experience with schema markup / structured data (JSON-LD) Familiarity with AI prompt engineering and how context shapes model outputs Prior experience in B2B or IT-adjacent content/marketing Knowledge of Google Search Console, GA4, or similar analytics platforms What You'll Gain
Real-world experience in one of the fastest-growing areas of digital marketing — AI search optimization Direct mentorship from leadership with visibility across strategy, sales, and operations A portfolio of published content and measurable SEO/AI visibility results Opportunity to transition to a full-time role based on performance Salary and Employment Details
Salary/Rate: $15-$20/HR (depends on experience level). This is a contract position with candidates expected to work 40 hours/week. About the Company
Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience. We are an IT staffing and recruiting firm with 28+ years of history, based in Park Ridge, IL, offering opportunities to work with a team of 500+ professionals dedicated to helping clients and professionals succeed in IT careers. PTP is committed to a hiring process that is transparent, compliant, and equitable. We provide information about our hiring technologies and how data is used to ensure a respectful candidate experience. Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.
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This is a hands-on internship at the intersection of traditional SEO and the emerging field of AI-driven search visibility. You will help PTP build a content and optimization strategy that makes the brand discoverable not just in search engines, but inside the responses generated by large language models. This is a rare opportunity to work on cutting-edge LLO/GEO strategy in the B2B IT space. Responsibilities
Audit PTP's current web presence and identify content gaps for AI visibility (LLO/GEO) Research and develop structured, authoritative content that LLMs are likely to cite (service pages, FAQs, thought leadership articles, comparison guides) Optimize existing pages for entity-based SEO — building semantic associations between PTP, its services, and relevant IT concepts Monitor how PTP appears in AI-generated responses across tools like ChatGPT, Perplexity, and Claude; track changes over time Build and maintain a library of schema markup (FAQPage, Service, Organization) to support structured data indexing Support backlink outreach to increase domain authority and citation likelihood in AI responses Produce monthly reports on AI search visibility, keyword rankings, and content performance Collaborate with leadership on brand voice and messaging consistency across channels Qualifications
Currently pursuing or recently completed a degree in Marketing, Communications, Computer Science, or related field Familiarity with how LLMs work and how Generative Engine Optimization (GEO) differs from traditional SEO Understanding of on-page SEO fundamentals: keyword research, meta tags, internal linking, content structuring Hands-on experience (personal, academic, or freelance) with tools like Ahrefs, SEMrush, SurferSEO, or similar Ability to write clear, authoritative, well-structured content for a technical B2B audience Curiosity about AI tools — actively uses ChatGPT, Perplexity, Claude, or similar in daily workflow Strong attention to detail and ability to manage multiple tasks independently Nice to Have
Experience with schema markup / structured data (JSON-LD) Familiarity with AI prompt engineering and how context shapes model outputs Prior experience in B2B or IT-adjacent content/marketing Knowledge of Google Search Console, GA4, or similar analytics platforms What You'll Gain
Real-world experience in one of the fastest-growing areas of digital marketing — AI search optimization Direct mentorship from leadership with visibility across strategy, sales, and operations A portfolio of published content and measurable SEO/AI visibility results Opportunity to transition to a full-time role based on performance Salary and Employment Details
Salary/Rate: $15-$20/HR (depends on experience level). This is a contract position with candidates expected to work 40 hours/week. About the Company
Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience. We are an IT staffing and recruiting firm with 28+ years of history, based in Park Ridge, IL, offering opportunities to work with a team of 500+ professionals dedicated to helping clients and professionals succeed in IT careers. PTP is committed to a hiring process that is transparent, compliant, and equitable. We provide information about our hiring technologies and how data is used to ensure a respectful candidate experience. Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.
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