Associate Director, Influencer Strategy
SupportFinity™, New York, NY, United States
Associate Director, Influencer Strategy
Ogilvy New York, New York
About The Role We combine creative content ideas with smart paid media strategy to drive business results. We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We match great creative ideas with effective distribution and leading expertise in paid social media. We represent the social media marketing capability within Ogilvy, offering an end-to-end integrated offering pulling together creative, media, and data expertise to deliver nimble and result-driven campaigns for our clients.
What You’ll Do
Develop and execute influencer program and distribution strategies
Partner with agency leads across the network and an array of brands to prepare cohesive thinking across campaigns and activations
Create and conduct influencer briefs for creatives and influencers
Establish and maintain relationships with key contacts within the influencer space while ensuring client/agency relationships exist on multiple levels and grow over time
Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
Analyze and assess campaign to provide valuable insights and opportunities
Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
Efficiently and effectively plan and manage influencers at large-scale events
What You’ll Need
Minimum of 6+ years of experience in social media influencer strategy and execution; experience in driving talent partnerships
Proven ability to develop meaningful influencer relationships that result in authentic storytelling that drives impact
Proven ability to identify relevant influencers and conduct effective outreach
Strong project management skills with attention to detail
Experience with paid social media in support of influencer campaigns
Proven ability to shepherd the development of legal contracts with influencers
Experience working with influencer and content management tools
Understands influencer search tools and platforms to assess the effectiveness of an influencer
Experience in hospitality
How We’ll Support You Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly. We’ll empower you with the tools you’ll need to succeed, give you autonomy to seek out new paths and better ways of doing things, support you with colleagues who are experts across the Ogilvy network, and provide opportunities for work that you’ll be proud to do.
Pay Range $75,000—$180,000 USD
Equal Opportunity Employer Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. This contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
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About The Role We combine creative content ideas with smart paid media strategy to drive business results. We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We match great creative ideas with effective distribution and leading expertise in paid social media. We represent the social media marketing capability within Ogilvy, offering an end-to-end integrated offering pulling together creative, media, and data expertise to deliver nimble and result-driven campaigns for our clients.
What You’ll Do
Develop and execute influencer program and distribution strategies
Partner with agency leads across the network and an array of brands to prepare cohesive thinking across campaigns and activations
Create and conduct influencer briefs for creatives and influencers
Establish and maintain relationships with key contacts within the influencer space while ensuring client/agency relationships exist on multiple levels and grow over time
Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
Analyze and assess campaign to provide valuable insights and opportunities
Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
Efficiently and effectively plan and manage influencers at large-scale events
What You’ll Need
Minimum of 6+ years of experience in social media influencer strategy and execution; experience in driving talent partnerships
Proven ability to develop meaningful influencer relationships that result in authentic storytelling that drives impact
Proven ability to identify relevant influencers and conduct effective outreach
Strong project management skills with attention to detail
Experience with paid social media in support of influencer campaigns
Proven ability to shepherd the development of legal contracts with influencers
Experience working with influencer and content management tools
Understands influencer search tools and platforms to assess the effectiveness of an influencer
Experience in hospitality
How We’ll Support You Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly. We’ll empower you with the tools you’ll need to succeed, give you autonomy to seek out new paths and better ways of doing things, support you with colleagues who are experts across the Ogilvy network, and provide opportunities for work that you’ll be proud to do.
Pay Range $75,000—$180,000 USD
Equal Opportunity Employer Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. This contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
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