
Associate Director, Affinity & Generational Engagement
William & Mary, Williamsburg, VA, United States
* Bachelor’s degree in a related field or the equivalent combination of education, experience, and training.* Strong knowledge of volunteer management, with the demonstrated ability to train and manage volunteers, develop goals and strategies for alumni, and coordinate effective alumni engagement opportunities or special events. (Typically, 3+ years)* Demonstrated experience in alumni relations, fundraising, volunteer management or related field. (Typically, 3+ years)* Strong customer service skills, oral and written communication skills, and the ability to work effectively with a variety of internal and external constituencies.* Strong administrative and project coordination experience with the demonstrated ability to plan, manage and track projects through completion.* Strong problem solving, analytical, and organizational skills, with the ability to balance competing priorities.* Ability to develop positive, strategic working relationships among Advancement and campus partners to help in the university’s overall fundraising initiatives.* Experience managing a budget.* Knowledge of the campus, mission and traditions of William & Mary.* Ability to train, coordinate, and manage direct reports who serve multiple constituencies.* Demonstrated skills using online event registration systems as well as experience with Blackbaud or other Customer Relationship Management (CRM) system.* Experience working in marketing. (Typically, 3+ years)* Experience in resolving staffing and logistical and other on-site issues.* Flexibility is required as this position is subject to overtime during high peak times (including occasional evenings and weekends around college events and deadlines), as directed.* Flexibility and ability to travel as needed.* Must be able to lift 25 lbs.**Duties:** * Work with Senior Director, Alumni Engagement to design and implement strategy to engage, cultivate, and educate alumni, parents, family, friends and students on professional, intellectual, cultural and social levels to encourage greater connection with each other and to William & Mary. Execute innovative strategy for both in-person and online affinity and generational-based student and alumni engagement.* Create and implement processes and metrics to identify, engage, track, and develop engagement pipeline through in-person and online engagement opportunities, including targeted outreach, registration, attendance, and follow-up.* Collaborate across Advancement teams-including Alumni Engagement, Strategic Events, Career Development & Professional Engagement, Annual Giving & Philanthropic Engagement, and University Development-to execute engagement activities that best leverage and deploy volunteer, Advancement, and campus resources.* Align engagement strategies with broader university and Advancement goals.* Continuously research trends and best practices to enhance affinity, generational, and class-based programming.* Collaborate with the Strategic Events team to align events and programming experiences with university-wide strategies.* Work with the Strategic Events team to track and assess ROI for alumni engagement events and programs, with a specific focus on regional engagement.* Drive annual reporting activity, strategic plans, metrics, and budgeting for affinity, generational and class engagement activities and volunteer councils and networks budgets, including fiscal management of university and William & Mary Alumni Association funds.* Ensure awareness of Alumni Engagement and University Advancement goals related to affinity, generational and class engagement across W&M, as well as opportunities to collaborate with colleagues at other schools/units.* Constantly analyze programming and implement program improvements based on data and feedback.* Maintain and monitor team budget for strategic use, transparency, and future programming. Adhere to procurement guidelines.* Communicate, collaborate, and coordinate with development colleagues and Career Development and Professional Engagement team as well as various constituent offices and departments throughout University Advancement and campus to provide pre-planning and onsite management of assigned engagement opportunities and programming.* Act as liaison between constituent offices and University Advancement teams and outside vendors and serve as a primary liaison to affinity-, generation- and class-based councils, networks, committees and groups, volunteers, and emerging constituencies, including providing volunteer training.* Enhance and foster deeper partnerships and engagement opportunities and programming with campus departments including, but not limited to Mason School of Business, School of Education, Law School, VIMS, Arts and Sciences, Student Affairs, Swem Library, Muscarelle, Tribe Athletics, and others.* Establish clear, well communicated expectations that relate to the goals and objectives of the affinity and generational engagement team.* Provide staff with frequent, constructive feedback, including interim evaluations as appropriate.* Ensure that staff have the necessary knowledge, skills and abilities to accomplish goals.* Complete evaluations and EWPs by established deadlines with proper documentation.* Address and document performance issues as they occur.* Review and communicate safety issues to assure a safe and healthy workplace and a reduction in work-related absences.* Work with Senior Director, Alumni Engagement to organize and coordinate portfolios for team members.### BenefitsWilliam & Mary offers a competitive range of benefits that support employee well‐being and professional growth, including access to on‐campus fitness facilities, university libraries, and other wellness resources. Educational assistance, professional development opportunities, and a robust holiday schedule are also available.
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