Marketing Segmentation Specialist 2
Focus on the Family, Colorado Springs, CO, United States
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
Both Email and Direct Mail are essential to our communication strategy with constituents. The Marketing Segmentation Specialist 2 position exists to be responsible for finding the right people to whom we send these communications and therefore will be trained at creating lists from SQL queries on relational databases. This person will provide list extraction, segmentation, suppression, quality control, and source code mining in support of multi-channel marketing campaigns all while meeting deadlines. This person will also provide support for the data infrastructure needs and identifying best practices mining data for the Marketing Segmentation team, assuring timely delivery of projects.
Develops and maintains an understanding of ministry constituent and marketing productivity data structure
Is current on data management trends and provides valuable insights on how best to serve up audience segments for ministry communications
Develops an expertise in email preference management and the ministry data structure/flow for this data, including CANSPAM requirements for email list management
Manages a complex marketing list schedule and delivers consistently on-time, accurate lists
Develops and provides details for selection plans as outlined by the manager or project owner, develops selection recommendations independently and through brainstorming discussions
Can follow complex cultivation and drip campaigns and then determine the data elements needed to make them happen
Coordinates with Postal Affairs, Mailing Services and Email teams to ensure end to end processing of lists
Creates complex audience segmentations through SQL coding in relational databases and troubleshoots data issues through problem solving and analytical skills
Develops a growing understanding of constituent demographic and transactional data and able to advise and guide marketing list requests for omni-channel segmentations
Audits lists selected by others in this position, or by other groups within the ministry and coordinates with other groups (internal or external) who may be participating in list selection
Monitors schedules and timelines to assure lists for communications are ready on the agreed upon date
Assures timely uploads of historical mail and digital files either by monitoring the work of others or by uploading the files directly and monitors the quality of list outputs through spot checking and other QC methods
Is responsible not only for project success, but also able to guide and motivate others to achieve deadlines.
Other Duties/Responsibilities
Understands software utilized by the ministry (Salesforce, Marketing Cloud, Aprimo, SSMS)
Is responsible for ensuring lists accurately reflect businesses preferences, as well as constituent communication preferences
Manages multiple projects for several end-users
Keeps supervisor up to date on all efforts
Performs other duties as assigned
Managerial Breadth/Scope of Job
Can provide some training for Marketing Segmentation Specialist 1
*Note: This description is for the Marketing Segmentation Specialist 2 position at Focus on the Family.
Character/Spiritual Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Proven ability to accept responsibility, follows through, and meets deadlines
Good ability to communicate clearly in spoken English and through charts / reports
Proven ability to think logically and work methodically
Desire to learn, improve, and ask questions, commitment to excellence
Motivated and feels an appropriate sense of urgency, notifies manager when has time available to accomplish more
Willingness to take direction as well as work autonomouslyNo need for close supervision
Knowledge/Experience Required
Bachelor’s degree in Computer/Decision Sciences, Marketing, Math, Finance or Business; or equivalent experience
2-4 years of experience with complex relational databases
1-3 years of experience creating data segmentations/campaign list management in Salesforce Marketing Cloud
Robust understanding of meeting marketing objectives using queries, statistics, and analysis
Working knowledge of SQL
Preferred
Data Warehouse Management knowledge
Advanced knowledge of SQL
Working knowledge of SOQL
Robust understanding with omni-channel marketing trends and tools
Ability to work with data segmentation/campaign list management, Salesforce Marketing Cloud
Team Membership
Learns from and provides learning opportunities for members of the Marketing Segmentation team to advance knowledge, skills, and expertise of the whole team.
Skills, Abilities, and Special Talents/Gifts
Advanced skill in use of SQL tools preferred
Strong analytical, planning, organizational and problem-solving skills
Ability to work independently and to understand business data needs
Proven skills with spreadsheet development and data manipulation required
Pay Range: $60,324 to $72,258
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Benefits for Employees Scheduled 20+ Hours or More per Week
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Benefits for Employees Scheduled 30+ Hours or More per Week
Medical Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
Temporary employees are not eligible for benefits, except for: Sick Time, Bookstore Discount, Fitness Center.
#J-18808-Ljbffr
Both Email and Direct Mail are essential to our communication strategy with constituents. The Marketing Segmentation Specialist 2 position exists to be responsible for finding the right people to whom we send these communications and therefore will be trained at creating lists from SQL queries on relational databases. This person will provide list extraction, segmentation, suppression, quality control, and source code mining in support of multi-channel marketing campaigns all while meeting deadlines. This person will also provide support for the data infrastructure needs and identifying best practices mining data for the Marketing Segmentation team, assuring timely delivery of projects.
Develops and maintains an understanding of ministry constituent and marketing productivity data structure
Is current on data management trends and provides valuable insights on how best to serve up audience segments for ministry communications
Develops an expertise in email preference management and the ministry data structure/flow for this data, including CANSPAM requirements for email list management
Manages a complex marketing list schedule and delivers consistently on-time, accurate lists
Develops and provides details for selection plans as outlined by the manager or project owner, develops selection recommendations independently and through brainstorming discussions
Can follow complex cultivation and drip campaigns and then determine the data elements needed to make them happen
Coordinates with Postal Affairs, Mailing Services and Email teams to ensure end to end processing of lists
Creates complex audience segmentations through SQL coding in relational databases and troubleshoots data issues through problem solving and analytical skills
Develops a growing understanding of constituent demographic and transactional data and able to advise and guide marketing list requests for omni-channel segmentations
Audits lists selected by others in this position, or by other groups within the ministry and coordinates with other groups (internal or external) who may be participating in list selection
Monitors schedules and timelines to assure lists for communications are ready on the agreed upon date
Assures timely uploads of historical mail and digital files either by monitoring the work of others or by uploading the files directly and monitors the quality of list outputs through spot checking and other QC methods
Is responsible not only for project success, but also able to guide and motivate others to achieve deadlines.
Other Duties/Responsibilities
Understands software utilized by the ministry (Salesforce, Marketing Cloud, Aprimo, SSMS)
Is responsible for ensuring lists accurately reflect businesses preferences, as well as constituent communication preferences
Manages multiple projects for several end-users
Keeps supervisor up to date on all efforts
Performs other duties as assigned
Managerial Breadth/Scope of Job
Can provide some training for Marketing Segmentation Specialist 1
*Note: This description is for the Marketing Segmentation Specialist 2 position at Focus on the Family.
Character/Spiritual Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Proven ability to accept responsibility, follows through, and meets deadlines
Good ability to communicate clearly in spoken English and through charts / reports
Proven ability to think logically and work methodically
Desire to learn, improve, and ask questions, commitment to excellence
Motivated and feels an appropriate sense of urgency, notifies manager when has time available to accomplish more
Willingness to take direction as well as work autonomouslyNo need for close supervision
Knowledge/Experience Required
Bachelor’s degree in Computer/Decision Sciences, Marketing, Math, Finance or Business; or equivalent experience
2-4 years of experience with complex relational databases
1-3 years of experience creating data segmentations/campaign list management in Salesforce Marketing Cloud
Robust understanding of meeting marketing objectives using queries, statistics, and analysis
Working knowledge of SQL
Preferred
Data Warehouse Management knowledge
Advanced knowledge of SQL
Working knowledge of SOQL
Robust understanding with omni-channel marketing trends and tools
Ability to work with data segmentation/campaign list management, Salesforce Marketing Cloud
Team Membership
Learns from and provides learning opportunities for members of the Marketing Segmentation team to advance knowledge, skills, and expertise of the whole team.
Skills, Abilities, and Special Talents/Gifts
Advanced skill in use of SQL tools preferred
Strong analytical, planning, organizational and problem-solving skills
Ability to work independently and to understand business data needs
Proven skills with spreadsheet development and data manipulation required
Pay Range: $60,324 to $72,258
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Benefits for Employees Scheduled 20+ Hours or More per Week
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Benefits for Employees Scheduled 30+ Hours or More per Week
Medical Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
Temporary employees are not eligible for benefits, except for: Sick Time, Bookstore Discount, Fitness Center.
#J-18808-Ljbffr