Founding GTM Engineer
EQL Tech, Phoenix, AZ, United States
Founding GTM Engineer (Series A Fintech / EdTech)
Location:
San Francisco, CA or Phoenix, AZ (In-Person, Full Time) |
Seniority:
Founding / Senior IC |
Equity:
Meaningful Founding Stake The Mission: Architecting the Financial Rails for the $900B School Choice Movement . We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of ~$7,500 per child, per year. This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible. With
$16M raised
from top-tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator. The Team: High-Density Talent & Intensity
You will join a full-time in-person culture in
San Francisco or Phoenix . You will work alongside: Founders:
A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19. Engineering & Risk:
Former leads and AI researchers from
Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle . Policy & Community:
The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates. The Role: GTM as an Engineering Discipline
This is not a traditional sales or marketing role. We are looking for a
Founding GTM Engineer
to build a community-led growth engine from hundreds of families to tens of thousands. Engineer Acquisition Loops:
Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers. Live in the Parent Psyche:
You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete GTM decisions, not decks. Data Rigor:
You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer. Own Onboarding Conversion:
You will be the primary owner of the onboarding funnel, driving toward a critical
500-account target
and beyond Requirements Ideal Candidate Profile
We are looking for a rare combination of
top-tier pedigree
and
scrappy, high-output execution . Pedigree Signal:
Academic background from a premier institution ( Stanford, Harvard, Wharton, MIT Sloan , or equivalent). Experience:
3–6 years in consumer growth or GTM ops at a high-growth company (e.g.,
Duolingo, Chime, ClassDojo , or equivalent). Quantitative Depth:
Expert in funnel analysis and cohort modelling who "lives in the data". Field Orientation:
You "get on the plane" - you value in-person interactions and are willing to do the ground-level work at events and home visits that move metrics. Mission Alignment:
A genuine respect for family autonomy in education and an understanding of the high-stakes trust dynamics involved in education spending Benefits Commitment, Compensation & Benefits
This will be a big commitment, and we're aiming high. It needs to be something you are energised about taking on, or this isn't the team for you. Competitive Salary:
$120,000 – $170,000 per year, commensurate with experience. Generous Founding Equity:
We compensate you well with equity. Top-Tier Backing:
We've raised $16M from top-tier VCs and angels. Relocation Support:
You are willing to relocate to San Francisco, CA, or Phoenix, AZ, and travel to visit customers. We're an in-person company and are in the office together. Comprehensive Visa Sponsorship:
If you do not have a visa, we can support you. Unmatched Impact:
The rare opportunity to directly shape how the $900B US Public Education budget is being opened up for parents to take control of their portion (avg. $7.5k/kid/year). INDEQL
Location:
San Francisco, CA or Phoenix, AZ (In-Person, Full Time) |
Seniority:
Founding / Senior IC |
Equity:
Meaningful Founding Stake The Mission: Architecting the Financial Rails for the $900B School Choice Movement . We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of ~$7,500 per child, per year. This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible. With
$16M raised
from top-tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator. The Team: High-Density Talent & Intensity
You will join a full-time in-person culture in
San Francisco or Phoenix . You will work alongside: Founders:
A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19. Engineering & Risk:
Former leads and AI researchers from
Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle . Policy & Community:
The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates. The Role: GTM as an Engineering Discipline
This is not a traditional sales or marketing role. We are looking for a
Founding GTM Engineer
to build a community-led growth engine from hundreds of families to tens of thousands. Engineer Acquisition Loops:
Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers. Live in the Parent Psyche:
You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete GTM decisions, not decks. Data Rigor:
You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer. Own Onboarding Conversion:
You will be the primary owner of the onboarding funnel, driving toward a critical
500-account target
and beyond Requirements Ideal Candidate Profile
We are looking for a rare combination of
top-tier pedigree
and
scrappy, high-output execution . Pedigree Signal:
Academic background from a premier institution ( Stanford, Harvard, Wharton, MIT Sloan , or equivalent). Experience:
3–6 years in consumer growth or GTM ops at a high-growth company (e.g.,
Duolingo, Chime, ClassDojo , or equivalent). Quantitative Depth:
Expert in funnel analysis and cohort modelling who "lives in the data". Field Orientation:
You "get on the plane" - you value in-person interactions and are willing to do the ground-level work at events and home visits that move metrics. Mission Alignment:
A genuine respect for family autonomy in education and an understanding of the high-stakes trust dynamics involved in education spending Benefits Commitment, Compensation & Benefits
This will be a big commitment, and we're aiming high. It needs to be something you are energised about taking on, or this isn't the team for you. Competitive Salary:
$120,000 – $170,000 per year, commensurate with experience. Generous Founding Equity:
We compensate you well with equity. Top-Tier Backing:
We've raised $16M from top-tier VCs and angels. Relocation Support:
You are willing to relocate to San Francisco, CA, or Phoenix, AZ, and travel to visit customers. We're an in-person company and are in the office together. Comprehensive Visa Sponsorship:
If you do not have a visa, we can support you. Unmatched Impact:
The rare opportunity to directly shape how the $900B US Public Education budget is being opened up for parents to take control of their portion (avg. $7.5k/kid/year). INDEQL