Product Marketing Manager

Job Summary The Product Marketing Manager I manages and supports the overall vision, goals, and objectives for MedImpact products and services launched and maintained in the market. This position is responsible for supporting the market launch of new products, product enhancements, and product extensions as well as the end‑of‑life market ramp‑down of existing products. Monitors and assesses existing product performance to ensure products and services are successful, meet corporate operational excellence criteria, and yield revenue to meet target goals. Develops effective segment‑specific product marketing strategies to drive sales and maximize revenue. Responsibilities Manages launch planning and ensures all product plan elements and operational readiness components are in place for a successful market launch, including the development of sales enablement materials, training tools and materials, product pricing, product pricing pages, and contract language. Responsible for the delivery of internal, subsidiary, and third‑party products into PBM sales and account management teams, covering new products, product extensions, and product enhancements under development from product concept and approval through deployment. Supports product strategy definition, product plan, product canvas, product roadmap, and competitive intelligence; interfaces with Sales, IT, Contract Management, Account Management, Operations, Finance/Analytics, and Project Management. Synthesizes and creates compelling content for executive presentations, battle cards, feature matrices, market segment playbooks, SWOT, win‑loss analysis, pricing comparisons, etc. Identifies, analyzes, and monitors existing product performance on a regular basis and suggests actions for products and services that materially contribute to the overall mission and strategy of the company. Provides product marketing oversight for assigned products and services, including annual strategic product planning; revenue and expense budgeting and forecasting; pricing; sales strategy development and facilitation; product positioning, packaging, and messaging; marketing and sales material development; product training, assessment, and support; RFP support; and product demonstrations. Supports Marketing Communications, Sales, and Account Management in the development of segmented strategies and product‑related content for internal and external use and distribution. Supports in‑depth primary and secondary research, analyzes information and data—including interviews with internal and external sources—to better understand competitor products, go‑to‑market strategy, and win/loss results. Utilizes retrieved information to prepare market segment playbooks and provide product owners market insight during product development. Completes all documentation throughout the product or project lifecycle, including business cases, business plans, business requirements, and product toolkits. Stays current with PBM and healthcare industry trends to integrate into the above referenced deliverables. Qualifications Education & Experience BS/BA and 7+ years’ experience or equivalent combination of education and experience, with 4 years of subject‑matter expertise in relevant areas. Computer Skills Proficient with Microsoft Office Suite, Microsoft Project, Visio, Salesforce, SharePoint, Teams, Aha!, and working knowledge of systems platforms and new technologies. Certifications Product Management Certification (e.g., AIPMM, PDMA, Pragmatic Institute) preferred. Project Management Professional and Certified Scrum Master certification desired. Other Skills And Abilities Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field. Prior pharmacy benefits management, disease management, healthcare, or managed care experience is a plus. Experience in more than one of the following disciplines is a plus: Product Management, Product Marketing, Product Price Management, Finance, Operations. Highly skilled and knowledgeable in product marketing, product launch, and product lifecycle management and methodologies. Knowledgeable in marketing, including market research, market sizing, targeting, pricing, marketing communications, sales training, and product launch. Knowledge of IT systems, applications, databases, system architecture, and software development lifecycle. General knowledge of finance, including ability to read and understand financial data such as product income statements, ROI analysis, and net‑present value analysis. General knowledge of operations, including scheduling, test engineering, and quality systems. Knowledge and experience with Agile product development and project management methodologies desired. Clear track record for achieving goals and deliverables that meet revenue goals. Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Mathematical Skills Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals; compute rate, ratio, and percent; and draw and interpret bar graphs. Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information in one‑on‑one and small group situations to customers, clients, and other employees of the organization. Competencies Composure Decision Quality Organizational Agility Problem Solving Customer Focus Drive for Results Peer Relations Time Management Dealing with Ambiguity Learning on the Fly Political Savvy Equal Opportunity Employer Equal Opportunity Employer, Male/Female/Disabilities/Veterans. #J-18808-Ljbffr