
Product Marketing Manager
Optomi, San Francisco, CA, United States
The Product Marketing Manager will join the Ads & Promotions Marketing team to develop products and tools that support advertisers on a leading ads platform. This role involves defining positioning for the advertising and promotions platform, launching new features, and growing existing products for Enterprise Advertisers and Partners. The manager will lead cross‑functional teams, conduct research, and drive marketing tactics for scalable growth, with a focus on offsite ads products and solutions for partners and agencies.
What the right candidate will enjoy:
Collaborating with a rapidly growing team at the intersection of e-commerce and advertising
Leading strategic marketing initiatives for a key business area
Working in a dynamic environment with strong cross‑functional partnerships
What type of experience the right candidate has:
6+ years in adtech Product Marketing or Product roles
Experience in the CPG or restaurant industry
Proven track record of driving successful go‑to‑market launches
Strong fluency with data, including market/segment sizing and forecasting
What the responsibilities are:
Support B2B marketing strategies to drive adoption and engagement
Develop positioning, messaging, naming, and value propositions for ads and promotions products
Lead cross‑functional teams to execute large‑scale marketing programs
Conduct research and analytics to identify opportunities and influence the product roadmap
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What the right candidate will enjoy:
Collaborating with a rapidly growing team at the intersection of e-commerce and advertising
Leading strategic marketing initiatives for a key business area
Working in a dynamic environment with strong cross‑functional partnerships
What type of experience the right candidate has:
6+ years in adtech Product Marketing or Product roles
Experience in the CPG or restaurant industry
Proven track record of driving successful go‑to‑market launches
Strong fluency with data, including market/segment sizing and forecasting
What the responsibilities are:
Support B2B marketing strategies to drive adoption and engagement
Develop positioning, messaging, naming, and value propositions for ads and promotions products
Lead cross‑functional teams to execute large‑scale marketing programs
Conduct research and analytics to identify opportunities and influence the product roadmap
#J-18808-Ljbffr