Product Marketing Manager – AI/Edge Computing
HCLTech, Poland, NY, United States
HCLTech is a global technology company, home to more than 224,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud, AI and software, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2023 totaled $13.1 billion.
To learn how we can supercharge progress for you, visit hcltech.com.
Overview of the Role
As a Product Marketing Manager – AI / Edge Computing , you will lead go‑to‑market execution for AI and Edge solutions, focusing on positioning, messaging, content strategy, and business enablement .
This role partners closely with engineering and product teams to translate technical capabilities into clear, compelling marketing narratives that drive awareness, adoption, and business impact. The role is marketing‑ and business‑driven , not engineering‑led.
Key Responsibilities
Lead and execute go‑to‑market (GTM) strategies for AI and Edge Computing solutions, aligned with product roadmaps and business priorities.
Translate technical inputs from engineering and product teams into market‑ready messaging, value propositions, and customer‑facing narratives .
Drive the creation and delivery of marketing collateral , including blogs, whitepapers, presentations, launch assets, case studies, demos, webinars, and sales enablement content.
Own content planning and messaging frameworks , ensuring consistency across channels such as websites, email campaigns, social media, and partner platforms.
Partner with product management, engineering, sales, legal, and executive stakeholders to ensure alignment and timely execution of GTM deliverables.
Coordinate quarterly GTM plans , launch calendars, milestones, and reporting against defined success metrics.
Track and analyze campaign and GTM performance, prepare dashboards, insights, and recommendations for continuous improvement.
Conduct competitive and market analysis , identifying trends, gaps, and opportunities to refine positioning and differentiation.
Support global execution by working with regional marketing and sales teams across EMEA, North America, and APJ , ensuring consistent messaging while allowing for local adaptation.
Marketing & Content Expertise
Strong experience in product marketing, GTM execution, or marketing program management for B2B technology products.
Proven ability to create and manage high‑impact marketing content with inputs from technical stakeholders.
Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts to business and technical audiences.
Business & Program Management Skills
Solid project and program management skills, with experience managing multiple workstreams, timelines, and dependencies.
Data‑driven mindset with experience tracking KPIs, preparing reports, and presenting insights to stakeholders.
Ability to work independently, prioritize effectively, and drive execution in a fast‑paced, cross‑functional environment.
Collaboration & Stakeholder Management
Demonstrated experience working cross‑functionally with engineering, product, sales, marketing, and leadership teams .
Comfortable driving reviews, incorporating feedback, and iterating quickly to meet business needs.
Experience working with globally distributed teams and external partners.
Experience & Qualifications
8–12+ years of experience in Product Marketing, GTM, or Marketing Program roles within technology‑driven organizations (AI, software, platforms, or B2B tech).
Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field .
Technical background or exposure to AI / Edge Computing is a plus , but deep hands‑on engineering expertise is not required .
What We’re Looking For
A marketing leader and GTM executor , not a technical product specialist.
Someone who excels at orchestrating marketing execution , aligning stakeholders, and delivering measurable outcomes.
Strong business acumen, structured thinking, and the ability to simplify complex topics into powerful market messages
Why Join Us
Work on high‑visibility AI and Edge Computing initiatives with global impact.
Collaborate with cross‑functional teams across regions and disciplines.
Opportunity to shape GTM strategy for cutting‑edge technology solutions in a fast‑evolving market.
At HCLTech, employees benefit from a robust framework for continuous learning and career advancement. You will have access to world‑class training programs, mentorship from industry leaders, and opportunities to work on groundbreaking projects across AI, cloud, and edge computing. The company supports internal mobility, leadership development, and participation in global conferences and industry forums. Join HCLTech to accelerate your career, expand your skill set, and help shape the future of technology innovation on a global stage.
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To learn how we can supercharge progress for you, visit hcltech.com.
Overview of the Role
As a Product Marketing Manager – AI / Edge Computing , you will lead go‑to‑market execution for AI and Edge solutions, focusing on positioning, messaging, content strategy, and business enablement .
This role partners closely with engineering and product teams to translate technical capabilities into clear, compelling marketing narratives that drive awareness, adoption, and business impact. The role is marketing‑ and business‑driven , not engineering‑led.
Key Responsibilities
Lead and execute go‑to‑market (GTM) strategies for AI and Edge Computing solutions, aligned with product roadmaps and business priorities.
Translate technical inputs from engineering and product teams into market‑ready messaging, value propositions, and customer‑facing narratives .
Drive the creation and delivery of marketing collateral , including blogs, whitepapers, presentations, launch assets, case studies, demos, webinars, and sales enablement content.
Own content planning and messaging frameworks , ensuring consistency across channels such as websites, email campaigns, social media, and partner platforms.
Partner with product management, engineering, sales, legal, and executive stakeholders to ensure alignment and timely execution of GTM deliverables.
Coordinate quarterly GTM plans , launch calendars, milestones, and reporting against defined success metrics.
Track and analyze campaign and GTM performance, prepare dashboards, insights, and recommendations for continuous improvement.
Conduct competitive and market analysis , identifying trends, gaps, and opportunities to refine positioning and differentiation.
Support global execution by working with regional marketing and sales teams across EMEA, North America, and APJ , ensuring consistent messaging while allowing for local adaptation.
Marketing & Content Expertise
Strong experience in product marketing, GTM execution, or marketing program management for B2B technology products.
Proven ability to create and manage high‑impact marketing content with inputs from technical stakeholders.
Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts to business and technical audiences.
Business & Program Management Skills
Solid project and program management skills, with experience managing multiple workstreams, timelines, and dependencies.
Data‑driven mindset with experience tracking KPIs, preparing reports, and presenting insights to stakeholders.
Ability to work independently, prioritize effectively, and drive execution in a fast‑paced, cross‑functional environment.
Collaboration & Stakeholder Management
Demonstrated experience working cross‑functionally with engineering, product, sales, marketing, and leadership teams .
Comfortable driving reviews, incorporating feedback, and iterating quickly to meet business needs.
Experience working with globally distributed teams and external partners.
Experience & Qualifications
8–12+ years of experience in Product Marketing, GTM, or Marketing Program roles within technology‑driven organizations (AI, software, platforms, or B2B tech).
Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field .
Technical background or exposure to AI / Edge Computing is a plus , but deep hands‑on engineering expertise is not required .
What We’re Looking For
A marketing leader and GTM executor , not a technical product specialist.
Someone who excels at orchestrating marketing execution , aligning stakeholders, and delivering measurable outcomes.
Strong business acumen, structured thinking, and the ability to simplify complex topics into powerful market messages
Why Join Us
Work on high‑visibility AI and Edge Computing initiatives with global impact.
Collaborate with cross‑functional teams across regions and disciplines.
Opportunity to shape GTM strategy for cutting‑edge technology solutions in a fast‑evolving market.
At HCLTech, employees benefit from a robust framework for continuous learning and career advancement. You will have access to world‑class training programs, mentorship from industry leaders, and opportunities to work on groundbreaking projects across AI, cloud, and edge computing. The company supports internal mobility, leadership development, and participation in global conferences and industry forums. Join HCLTech to accelerate your career, expand your skill set, and help shape the future of technology innovation on a global stage.
#J-18808-Ljbffr