Vice President/Sr. Director of Demand/Growth Marketing, Hospitality

In This Role, You Will: Optimize qualified lead flow and pipeline contribution targets across global audience segments (Chains, Ownership Groups, Hotel Properties, Unique Venues, and CVBs) – with clear accountability to funnel conversion from MQL through closed‑won and expanded business. Build integrated, multi‑channel demand plans orchestrating inbound, outbound, field and digital programs – supported by tightly managed budgets with measurable ROI. Own lifecycle marketing across the customer base focused on retention, upsell and cross‑sell using health and propensity scores and AI/ML models to prioritize outreach and personalize programs at scale. Develop audience engagement strategies across the full buying journey for each segment, partnering with content, brand and product marketing to ensure messaging reflects how hospitality buyers evaluate and adopt technology and marketing solutions. Serve as the primary marketing partner to sales leadership, building plans measured against pipeline outcomes (not just marketing and sales activity) with tight feedback loops on lead quality, follow‑through and territory coverage. Use intent data and AI‑based insights to prioritize high‑potential accounts; align campaign plans to product release schedules and roadmap milestones. Lead a globally distributed team with clarity and accountability – setting consistent operating rhythms, reporting cadences and communication paths across time zones. Build a test‑and‑learn culture using AI‑based optimization and experimentation to continuously improve performance; raise business, operations and AI fluency across the team with practical coaching and frameworks. Here’s What You Need: 12+ years of B2B demand or revenue marketing with a proven track record of owning pipeline and revenue targets in a SaaS or technology environment; hospitality, travel or events industry experience required, direct familiarity with hotel, venue, CVB or MICE is a must. Proven ability to build marketing plans cascading from revenue targets, designing the channel mix, budget allocation and activity plan required to hit a number; experience operating in PLG and Sales‑Led motions and knowing how to deploy in an integrated fashion. Experience leading integrated demand generation, field marketing and lifecycle marketing across multiple distinct buyer segments, including managing customer success and retention‑oriented programs. Strong financial acumen across both SaaS and advertising business models and customer outcomes; experience managing large global marketing budgets for in‑year and long‑range planning. Fluent in modern marketing technology stacks (Marketing Automation, CRM, ABM and Attribution platforms) with demonstrated experience using AI/ML capabilities (predictive scoring, intent orchestration, generative AI, process automation) to improve efficiency and pipeline outcomes. Actively uses AI to accelerate analysis, improve targeting, test and iterate faster, and coach their teams to do the same; experience managing MarTech tools to translate AI outputs into clear actions. Track record of building and developing high‑performing marketing teams – by recruiting strong talent, clearly defining roles and goals and fostering a culture of accountability, growth and continuous improvement. Executive presence paired with a hands‑on leadership style; equally comfortable presenting to the C‑suite and driving execution in the details. Proven ability to lead globally distributed, asynchronous teams across time zones with strong cross‑functional influence across Sales, Finance, Customer Success, Product, Technology and Operations teams. #J-18808-Ljbffr