Job Title: Sr. Director, Growth Marketing & Digital Strategy
Site: Tampa, FL
The Sr. Director, Growth Marketing & Digital Strategy is responsible for developing and implementing growth marketing strategies that align with the company’s growth targets, shaping global omnichannel initiatives that drive pipeline impact, revenue outcomes, and long‑term brand growth. The role focuses on digital, paid media, social performance, and overall strategy performance across the organization.
The Role
- Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis.
- Drive cross‑promotion and cross‑selling across the company’s portfolio to increase share of wallet and improve retention.
- Manage lead generation, qualification, and conversion, defining metrics and working with Marketing Operations, ISG, and other cross‑functional stakeholders to optimize processes.
- Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments.
- Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services.
- Lead by example with a hands‑on approach to delivering high‑quality outputs aligned with business strategy.
- Create comprehensive and measurable go‑to‑market plans that drive execution excellence.
- Balance internal work and agency partnerships to optimize budget spend and maximize brand reach.
- Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting‑edge by leveraging new technologies and optimizing media mix and business processes.
- Utilize dashboards to analyze KPIs and foster a data‑driven/CI culture for prioritization and workflow optimization. Encourage calculated risk‑taking to experiment with new approaches and technologies for growth.
- Produce and present business cases for investments in tools or infrastructure when necessary.
- Accountable to associated budgets: reconciling and reporting monthly status to the CMO.
- Establish and track KPIs across campaigns with regular reporting to key stakeholders.
- Communicate post‑campaign lessons, customer insights, and performance updates to business leaders.
- Maintain content forecasts and demand marketing calendar aligned with segment priorities including product launches, tradeshows, campaigns, and thought leadership.
- Keep the team updated on the latest marketing trends and identify opportunities to enhance message reach and frequency.
The Candidate
- Bachelor’s degree required; Master’s degree desirable.
- Over 10 years of experience in B2B digital marketing or demand generation, preferably within pharma, biotech, or CDMO environments.
- Proven success in building and scaling integrated global marketing campaigns with measurable impact.
- Strong knowledge of CRM systems (Salesforce), marketing automation platforms, and analytics tools.
- Demonstrated leadership in managing teams and agency partners.
- Expertise in paid media, SEO/SEM, digital analytics, and conversion optimization.
- Experience managing large budgets and reporting ROI to senior leadership.
- Strategic thinker with hands‑on execution skills and an analytical mindset.
- Fast‑paced, performance‑driven, customer‑focused, collaborative, and inclusive work culture.
- Ability to work effectively under pressure to meet deadlines.
- Travel expectations: 25%–30% or as business requires.
- Onsite office – 4 days per week.
Benefits
- Defined career path and annual performance review and feedback process.
- Diverse, inclusive culture.
- Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives.
- Dynamic, fast‑paced work environment.
- Community engagement and green initiatives.
- Generous 401(k) match and paid time off accrual.
- Medical, dental, and vision benefits effective day one of employment.
- Tuition reimbursement.
Catalent is an Equal Opportunity Employer, including disability and veterans.
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