Regional Director of Business Development is responsible for driving marketing, referral development, and relationship‑building efforts across multiple healthcare entities within an assigned geographic territory. This role plays a key part in expanding service line awareness, increasing patient referrals, and fostering partnerships within acute care hospitals, inpatient rehabilitation facilities, long‑term acute care hospitals, and post‑acute and assisted living environments.
A strong emphasis is placed on meeting census goals, enhancing brand visibility, and promoting a culture of growth and collaboration. This position requires a self‑motivated, results‑driven professional who excels in communication, strategic outreach, and healthcare relationship management.
Assigned region will be in the Cape Coral & surrounding area.
Salary is based on skills and experience, within the range of $60,000-75,000, with available bonus opportunities. Candidates must be located in FL and have knowledge of the hospital/health facility systems.
Key Responsibilities
Market Development & Growth
- Identify market trends and growth opportunities across acute and post‑acute sectors.
- Implement business development plans to support territory‑level growth goals.
- Monitor competitor activity and report findings to inform outreach strategies.
- Support service line promotion and community education initiatives.
Provider & Partner Relations
- Build and maintain relationships with PCPs, specialists, MSOs, hospitalists, and other referral sources.
- Re‑engage inactive or low‑referring providers through targeted outreach efforts.
- Collaborate with care teams and leadership to improve the referral experience.
Referral & Sales Development
- Conduct referral source mapping and prioritize outreach to high‑potential accounts.
- Track referral trends and communicate patterns to the Executive Director and internal stakeholders.
- Create and execute customized outreach plans for underperforming markets or facilities.
Marketing & Community Engagement
- Coordinate development and distribution of territory‑specific marketing materials.
- Organize and attend local events such as provider luncheons, health fairs, and community forums.
- Represent the organization at local and regional networking events.
Operational Support & Communication
- Ensure timely updates to providers regarding admissions and discharges.
- Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.
- Assist with territory‑specific appreciation efforts, such as gift deliveries or holiday initiatives.
Cross‑Functional Support
- Collaborate with clinical and operational leaders to support new service launches or territory expansion.
- Provide feedback from the field to inform strategy and improve operational alignment.
- Participate in special projects and performance initiatives as directed by the Executive Director.
- Other duties and projects assigned by the Executive Director.
Qualifications
- Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field required.
- Minimum of 2–4 years of healthcare business development, sales, or provider relations experience.
- Strong knowledge of the healthcare continuum including acute, post‑acute, LTAC, IPR, and AL.
- Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
- Proven success in meeting growth and referral targets.
- Exceptional interpersonal and communication skills; ability to connect with diverse stakeholders.
- Highly organized, self‑directed, and able to manage multiple priorities across a large region.
- Proficient in Microsoft Office and CRM tools.
- Valid driver’s license and willingness to travel within assigned region.
Preferred Skills
- Strategic outreach and referral pipeline development
- Provider engagement and consultative sales approach
- Community and event‑based marketing
- Data‑driven decision‑making using referral trends and CRM reporting
- Time and territory management
- Strong presentation and relationship‑building skills
- Cross‑functional collaboration