Marketer / Hospital Liason
Regal Heights Rehabilitation and Health Care Center, New York, NY, United States
Overview
Experienced Marketer / Hospital Liaison: Join Our High-Performing Team in New York State. Regal Heights Center, a well-established nursing home facility in New York State, is seeking a dynamic, results-driven
Marketer / Hospital Liaison
to join our team. We are dedicated to providing high-quality, compassionate care and offer a
competitive, supportive, and collaborative work environment . This strategic role is essential for driving quality census growth, maintaining strong referral relationships, and upholding our position as a leader in senior care.
Responsibilities
Hospital Liaison & Admissions Strategy
Clinical & Financial Vetting (Mandatory Skill): Utilize expert knowledge of insurance, payor sources (Managed Care, Medicare), and clinical documentation (e.g., PRI) to thoroughly vet all referrals. This ensures financial viability and clinical appropriateness for our residents.
Referral Source Management: Develop and maintain strong, professional relationships with hospital social workers, case managers, nurse managers, physicians, and community organizations to generate high-quality referrals.
Collaboration: Work closely with the Admissions, Clinical, and internal teams to ensure a seamless transition for new residents.
Marketing & Business Development
Strategy & Execution: Develop and execute comprehensive marketing plans to promote our nursing home services, emphasizing our unique benefits.
Digital Presence: Utilize online platforms and social media to enhance our digital presence and engage with potential residents and their families.
Outreach & Events: Plan and execute professional events (virtual and in-person) to showcase our facility and foster connections.
Market Intelligence: Conduct market research to stay informed about industry trends, competitor activities, and demographic shifts.
Compensation and Benefits We are committed to being a
top-paying facility
and providing a rewarding professional environment.
Compensation: Competitive salary that is top in the area.
Financial Future: Retirement Plan
Health & Wellness: Health plan, Dental, and Vision insurance.
Growth: Professional development opportunities.
Time Off: Generous Paid Time Off (PTO) and paid holidays.
Work Culture: Frequent employee appreciation events and a supportive, collaborative, and friendly professional atmosphere with a GREAT leadership team.
Required Qualifications
Proven experience in healthcare marketing, preferably in the senior care or nursing home industry.
Mandatory: Expert understanding of payor sources, including Managed Care, Medicare, and commercial plans, and the ability to interpret clinical tools like the PRI.
Established connections and professional rapport with local hospital discharge teams.
Exceptional skills in professional communication, sales, marketing, organization, and time management.
Ability to work independently and collaboratively within a team.
Knowledge of healthcare regulations and compliance.
Schedule and Setting
Job Type: Full-Time
Schedule: Monday-Friday, Day/Evening Shifts, with required weekend availability to cover referral needs (8-hour and 12-hour shifts).
Work Settings: Rehabilitation Center, Long-Term Care, Nursing Home, Acute Care.
Specialty: Geriatrics.
Equal Opportunity Employer (EOE) Regal Heights Center is an EOE. We are committed to providing an inclusive and welcoming environment for all applicants and do not discriminate based on legally protected characteristics.
Apply Now!
We invite qualified candidates to submit a resume or visit our facility.
Walk-ins Welcome!
#J-18808-Ljbffr
Experienced Marketer / Hospital Liaison: Join Our High-Performing Team in New York State. Regal Heights Center, a well-established nursing home facility in New York State, is seeking a dynamic, results-driven
Marketer / Hospital Liaison
to join our team. We are dedicated to providing high-quality, compassionate care and offer a
competitive, supportive, and collaborative work environment . This strategic role is essential for driving quality census growth, maintaining strong referral relationships, and upholding our position as a leader in senior care.
Responsibilities
Hospital Liaison & Admissions Strategy
Clinical & Financial Vetting (Mandatory Skill): Utilize expert knowledge of insurance, payor sources (Managed Care, Medicare), and clinical documentation (e.g., PRI) to thoroughly vet all referrals. This ensures financial viability and clinical appropriateness for our residents.
Referral Source Management: Develop and maintain strong, professional relationships with hospital social workers, case managers, nurse managers, physicians, and community organizations to generate high-quality referrals.
Collaboration: Work closely with the Admissions, Clinical, and internal teams to ensure a seamless transition for new residents.
Marketing & Business Development
Strategy & Execution: Develop and execute comprehensive marketing plans to promote our nursing home services, emphasizing our unique benefits.
Digital Presence: Utilize online platforms and social media to enhance our digital presence and engage with potential residents and their families.
Outreach & Events: Plan and execute professional events (virtual and in-person) to showcase our facility and foster connections.
Market Intelligence: Conduct market research to stay informed about industry trends, competitor activities, and demographic shifts.
Compensation and Benefits We are committed to being a
top-paying facility
and providing a rewarding professional environment.
Compensation: Competitive salary that is top in the area.
Financial Future: Retirement Plan
Health & Wellness: Health plan, Dental, and Vision insurance.
Growth: Professional development opportunities.
Time Off: Generous Paid Time Off (PTO) and paid holidays.
Work Culture: Frequent employee appreciation events and a supportive, collaborative, and friendly professional atmosphere with a GREAT leadership team.
Required Qualifications
Proven experience in healthcare marketing, preferably in the senior care or nursing home industry.
Mandatory: Expert understanding of payor sources, including Managed Care, Medicare, and commercial plans, and the ability to interpret clinical tools like the PRI.
Established connections and professional rapport with local hospital discharge teams.
Exceptional skills in professional communication, sales, marketing, organization, and time management.
Ability to work independently and collaboratively within a team.
Knowledge of healthcare regulations and compliance.
Schedule and Setting
Job Type: Full-Time
Schedule: Monday-Friday, Day/Evening Shifts, with required weekend availability to cover referral needs (8-hour and 12-hour shifts).
Work Settings: Rehabilitation Center, Long-Term Care, Nursing Home, Acute Care.
Specialty: Geriatrics.
Equal Opportunity Employer (EOE) Regal Heights Center is an EOE. We are committed to providing an inclusive and welcoming environment for all applicants and do not discriminate based on legally protected characteristics.
Apply Now!
We invite qualified candidates to submit a resume or visit our facility.
Walk-ins Welcome!
#J-18808-Ljbffr