Lean Marketing is hiring: Head of Marketing in Los Angeles

HEAD OF MARKETING
Lean Marketing — Home of The 1-Page Marketing Plan

We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world‑class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category‑defining, and our clients experience the full power of the 1‑Page Marketing Plan brought to life.

What You’ll Own Each Week

Own the cold traffic strategy — take what’s running, optimise it, and expand it. Working with our paid ads strategist for direction, you’ll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC.

Build and optimise all conversion funnels — VSL‑to‑booking, paid webinar, and self‑liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage.

Build high‑converting funnel pages in HubSpot (opt‑ins, offers, SLO pages, thank‑you flows) with clean tracking and fast iteration.

Develop and optimise multi‑channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30‑50 %.

Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture.

Coordinate with our publisher and Amazon ads team on book marketing campaigns.

Ship 3‑5 high‑quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.

Maintain our thought‑leadership gold standard through weekly YouTube and email content that increases engagement, subscriber growth, and authority signals.

Own the website strategy and quality, directing our Webflow developer for execution.

Lead the marketing team (videographer, copywriter, VA, RevOps) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan.

Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture to booking conversion. (RevOps owns the technical build; you own the strategy and outcomes.)

Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show‑up rates, and increase close rates.

Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency.

Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS.

What Good Looks Like (30/60/90)
30 Days

Learn brand, voice, manifesto, systems, scoreboards.

Audit funnel, content, segmentation, analytics, and KPIs.

Establish sprint rhythm; deliver first “fix the leaks” insights.

60 Days

Launch multi‑channel campaigns; improve segmentation + nurture.

Increase content velocity + quality across YT/LinkedIn.

Build core components of the self‑liquidating funnel.

90 Days

Increase qualified call volume by 20‑30 %.

Lift nurture → booking conversion.

Achieve breakeven or better CAC on the SLO funnel.

Fully own the marketing engine with predictable weekly execution.

Metrics You Own

Lead‑to‑client conversion (goal: 0.5 % → 1.5 %)

Qualified call volume (30‑50 % increase)

CAC (maintain or improve while scaling)

Content velocity (3‑5 /week)

Nurture → booking conversion

Funnel efficiency (weekly leak fixes)

Engagement + subscriber growth

Interfaces & Rhythm

Sales: Weekly sync + daily Slack alignment

Paid Ads Strategist: Weekly strategy alignment + execution ownership

Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and Amazon ad strategy

Videographer: Weekly briefs + content review

Copywriter: Priorities + messaging oversight

RevOps: HubSpot strategy alignment (they own the technical build)

Allan Dib: Weekly content and brand strategy alignment

VA: Support, tracking, implementation follow‑through

Leadership: Weekly KPI review + strategic adjustment

Who Thrives Here

High‑Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk.

Strategic Operator: Thinks at 10,000 ft, executes at 1,000 ft. Builds vision, then rolls up sleeves.

Data‑Obsessed Truth‑Seeker: Chooses evidence over opinions. Moves fast based on what’s real.

Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives.

A‑Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers.

Problem Hunter: Spots issues early, fixes them twice — immediate + root cause.

Day‑1 Non‑Negotiables

HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages.

Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility.

HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot.

Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels.

Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards.

Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality.

Content Leadership: Knows how to steer a creative team to consistent, high‑quality output.

Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment.

Founder Fluency: You’ve worked with a strong‑willed founder or founder‑adjacent figure. You can hold a strategic line, push back when needed, and make it a conversation, not a conflict.

Technical Fluency: Zapier/Make, tracking setups, workflow logic.

What you’ll love

You get the wheel — full ownership of the engine.

A global brand with massive pull and momentum.

A stacked team: videographer, copywriter, VA, Webflow dev, revops support.

A world‑class coaching bench for ideation + strategic firepower.

Room to build systems, funnels, and content machines from the inside out.

Fast cycles, big wins, and a company that celebrates excellence.

38 days PTO. Fully remote. International team.

Not for you if…

You need hand‑holding or slow cycles.

You prefer ideas without execution.

You get overwhelmed by pace, feedback, or standards.

You’ve never had to defend a number.

This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high‑performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena.

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In Summary: Head of Marketing wants full ownership of the engine behind one of the world’s most influential marketing brands . If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment . When you do your job well, we demonstrate what world‑class marketing looks like .

En Español: Si estás obsesionado con los datos, hambriento de impacto y prosperas en un entorno A-player de alta intensidad, te encantará construir aquí un sistema que imprima ingresos predecibles. Cuando haces bien tu trabajo, no solo demostramos cómo se ve el marketing de clase mundial. Practicamos lo que predicimos, estableciendo el estándar de oro para la forma en que las empresas modernas atraen, conviertan y deleitan a sus clientes. Trabajar con nuestro estratega de anuncios pagados para la dirección, usted tendrá su propia ejecución en Meta, Google y YouTube publicidad a escala del volumen de llamadas calificadas y mejorar el CAC. Construir y optimizar todos los canales de conversión VSL-to-booking, webinar pago y oferta autoliquidación utilizando páginas HubSpot, anuncios pagos y GA4 para alcanzar los puntos de referencia de CAC y mejorar la conversión en cada etapa. Constructar fuentes de alto nivel de conversiones en Hubspot (opt-ins, ofertas, páginas SLO, flujos de agradecimiento) con seguimiento limpio e iteración rápida. Desarrollar y optimizar campañas multicanal (anuncios de pago, correo electrónico, LinkedIn, socios JV, influencers) para aumentar el volumen cualificado por 30-50%. Aligarse semanalmente con el crecimiento de sus propias marcas y estrategias de desarrollo, asegurándose de que se mejore la calidad del contenido de las redes sociales y de nuestros clientes potenciales mediante una campaña de marketing automática de contenidos en línea, recopiando y distribuyendo mensajes electrónica a través de nuestra página Web. (RevOps es dueño de la construcción técnica; usted posee la estrategia y los resultados.) Realice una sincronización semanal con las ventas utilizando Slack, Notion y CRM Dashboards para alinearse a la calidad del lead, mejorar las tasas de presentación e incrementar las tarifas de cierre. Utilice informes semanales HubSpot, Hyros y GA4 para identificar filtraciones, proponer correcciones diarias y impulsar mejoras significativas en la eficiencia del embudo. Gestionar el presupuesto mensual de marketing Copie alineación mediante seguidores P&L para ampliar sus gastos responsablemente mientras se mantiene o mejora ROAS. Lo que parece bueno (30/60/90) 30 días Aprende marca, voz, manifiesto, sistemas, cuadros de calificación. Establezca un embudo de auditoría, contenido, segmentación, análisis y KPI. Estableza velocidad; entregue primero fijaciones Perspectivas completas. Corre los problemas antes de que aterricen en el escritorio de cualquier persona. Operador Estratégico: Piensa a 10.000 pies, ejecuta a 1.000 pies. Problema Hunter: Manchas, construye la visión y luego arrolla las mangas. Data-Obsessed Truth‐Seeker: Elige evidencia sobre opiniones. Se mueve rápidamente basado en lo que es real. Elite Communicator: escribe claramente, edita despiadadamente y aporta una dirección clara a los creativos. A-Player Pace: ciclos rápidos, altos estándares, cero excusas. Sprunder ama ser rodeado por asesinos. Problemas Caza Spots, los arregla dos veces inmediato + raíz. Day1 No Negociable HubSpot Usuario: Automatización, segmentación, tablas de trabajo, páginas de aterrizaje. Puedes mantener una línea estratégica, retroceder cuando sea necesario y convertirla en una conversación, no un conflicto. Fluidez técnica: Zapier/Make, configuraciones de seguimiento, lógica del flujo de trabajo. Lo que te encantará Usted obtiene la rueda plena propiedad del motor. Una marca global con enorme atracción e impulso. Un equipo apilado: videógrafo, redactor, VA, desarrollador Webflow, soporte revops. Un banco de entrenamiento de clase mundial para la ideación + poder de fuego estratégico. Sala para construir sistemas, embudo y máquinas de contenido desde adentro hacia afuera. Ciclos rápidos, grandes ganancias y una empresa que celebra la excelencia. 38 días PTO.