Product Marketing Manager
TikTok, New York, NY, United States
Job Overview
The Product Marketing Manager (PMM) will lead strategic go‑to‑market (GTM) initiatives to drive the adoption of product solutions within priority verticals, specifically TV & Film. Serving as the essential link between Product, Marketing, and Partner teams, you will translate market signals into product opportunities and ensure every launch delivers measurable impact for our partners.
The ideal candidate is a cross‑functional leader who thrives on data and has a proven track record of building scalable campaigns that improve product adoption and partner outcomes.
Responsibilities
Develop and execute end‑to‑end go‑to‑market strategies that drive feature adoption and partner success across TV, Film, and informative content verticals.
Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.
Create high‑impact marketing materials, case studies, and educational resources that articulate the value of our product suite.
Define KPIs and design measurement frameworks to evaluate the effectiveness of virtual events, IRL activations, and digital campaigns.
Partner with Vertical Marketing Managers to integrate specific product solutions into broader industry‑facing narratives.
Identify and optimize B2B distribution channels to effectively reach, educate, and convert target audiences.
Minimum Qualifications
5+ years of experience in product marketing.
Experience managing agencies and external partners.
Strong project management, organization, and cross‑functional coordination skills.
Comfort working with data, metrics, and performance insights to inform decisions.
Excellent understanding of media publisher value proposition on TikTok.
Preferred Qualifications
Proven experience running adoption campaigns for products (tech, platforms, tools, or creator products).
Experience in the creator economy, media, entertainment, or platforms.
Experience working across multiple markets or regions.
Familiarity with lifecycle or lower‑funnel marketing tied to product adoption.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Diversity & Inclusion We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, and we celebrate diversity at all levels.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation Description (Annually)
The base salary range for this position in the selected city is $93,600 - $220,400 annually. Compensation may vary outside of this range depending on factors including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Potential job duties that may be impacted by criminal history include: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access during information technology systems; 3) Exercising sound judgment.
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The ideal candidate is a cross‑functional leader who thrives on data and has a proven track record of building scalable campaigns that improve product adoption and partner outcomes.
Responsibilities
Develop and execute end‑to‑end go‑to‑market strategies that drive feature adoption and partner success across TV, Film, and informative content verticals.
Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.
Create high‑impact marketing materials, case studies, and educational resources that articulate the value of our product suite.
Define KPIs and design measurement frameworks to evaluate the effectiveness of virtual events, IRL activations, and digital campaigns.
Partner with Vertical Marketing Managers to integrate specific product solutions into broader industry‑facing narratives.
Identify and optimize B2B distribution channels to effectively reach, educate, and convert target audiences.
Minimum Qualifications
5+ years of experience in product marketing.
Experience managing agencies and external partners.
Strong project management, organization, and cross‑functional coordination skills.
Comfort working with data, metrics, and performance insights to inform decisions.
Excellent understanding of media publisher value proposition on TikTok.
Preferred Qualifications
Proven experience running adoption campaigns for products (tech, platforms, tools, or creator products).
Experience in the creator economy, media, entertainment, or platforms.
Experience working across multiple markets or regions.
Familiarity with lifecycle or lower‑funnel marketing tied to product adoption.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Diversity & Inclusion We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, and we celebrate diversity at all levels.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation Description (Annually)
The base salary range for this position in the selected city is $93,600 - $220,400 annually. Compensation may vary outside of this range depending on factors including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Potential job duties that may be impacted by criminal history include: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access during information technology systems; 3) Exercising sound judgment.
#J-18808-Ljbffr