Integrated Media Planner
de la cruz, Guaynabo, Guaynabo, United States
Who we are
We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.
Job Description The Integrated Media Planner is responsible for developing and executing multi-channel media strategies that drive client success across both
traditional (offline) and digital (online) media platforms . This role requires expertise in strategic media planning, audience insights, data-driven decision-making, collaboration with internal teams and external partners. The ideal candidate will be proactive, analytical, and innovative, ensuring that media plans effectively reach target audiences and optimize performance across all touchpoints.
Key Responsibilities Client & Stakeholder Collaboration
Responsible for the development of client's media plans that help accomplish media and marketing objectives
Present plans, rationale, and performance insights to
clients and internal teams , effectively articulating strategic recommendations.
Build strong client relationships by
offering proactive recommendations
and strategic guidance to optimize media performance.
Serve as the
primary point of contact
for media-related inquiries, troubleshooting, and consultation.
Manage client's media budget, including billing forecast and media commitments.
Partner with
media vendors and technology partners
to explore
innovative media opportunities
and cutting-edge advertising solutions.
Develop, implement, and oversee
holistic media plans
that integrate
traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video, CTV, etc.)
channels based on audience analysis.
Conduct in-depth audience research using media intelligence tools to inform planning decisions and identify emerging consumer trends.
Utilize industry and market data, performance analytics, and competitive insights to guide
budget allocation and strategic investment
across media channels.
Stay ahead of
emerging trends, technologies, and platform updates
to enhance campaign effectiveness and innovation.
Campaign Execution & Management
Collaborate with
internal teams in creative, account management, and analytics departments
to align media strategy with overarching campaign objectives.
Negotiate and secure
strategic media buys
with vendors, ensuring cost efficiency and optimal reach.
Develop
media flowcharts, timelines, and implementation plans
to guide seamless campaign execution.
Oversee
ad trafficking, placement, and delivery
to ensure accuracy, compliance, and adherence to deadlines.
Continuously monitor live campaigns and adjust strategies
in real-time
to maximize effectiveness, track KPIs and mitigate risks.
Performance Measurement & Optimization
Track, analyze, and report on key performance indicators (KPIs) including
GRPs, CPP, reach, impressions, engagement, conversions, ROI , etc.
Utilize media planning and analytics tools such as
Nielsen, Integra, Google Campaign Manager, and third-party attribution tools
to assess campaign success.
Implement
A/B testing, audience segmentation, and data-driven optimizations
to refine and recommend targeting, messaging, and media mix.
Develop and present
post-campaign reports
with actionable insights to improve future media strategies.
Deep expertise in both offline and online media planning , with a passion for the advertising and marketing industry.
Strong knowledge of
media strategy, audience targeting, and media buying
across offline and online media platforms.
Proven ability to create and deliver
engaging, professional presentations
tailored to diverse audiences, utilizing strong communication and visual storytelling skills.
Proficiency in a variety of platforms including but not limited to:
Arianna ,
TapScan ,
Google Ads, Facebook Ads Manager and Campaign Manager, with understanding of DV360, DSPs, and third-party ad servers .
Strong
analytical skills , with the ability to translate complex data into actionable insights.
Detail-oriented and highly organized, with
excellent project management skills .
Exceptional
verbal and written communication skills in English and Spanish .
Strong
problem-solving and decision-making abilities
in a fast-paced environment.
Ability to manage
multiple campaigns simultaneously , meeting deadlines and delivering high-quality results.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility This position has no direct reports, but may serve as a mentor to junior team members.
Preferred Education and Related Experience
Bachelor's degree
in Advertising, Marketing, Communications, or a related field.
3+years of experience
in integrated
media planning .
Experience managing
both B2B and B2C
client campaigns across traditional and digital platforms.
Strong
negotiation skills
and experience managing media budgets and vendor relationships.
Certifications in
Google Ads, Facebook Blueprint, or other relevant digital advertising platforms
(preferred).
Physical Demands Prolonged periods sitting at a desk and working on a computer.
Updates and Revisions Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Schedule Requirements Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be asked.
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Job Description The Integrated Media Planner is responsible for developing and executing multi-channel media strategies that drive client success across both
traditional (offline) and digital (online) media platforms . This role requires expertise in strategic media planning, audience insights, data-driven decision-making, collaboration with internal teams and external partners. The ideal candidate will be proactive, analytical, and innovative, ensuring that media plans effectively reach target audiences and optimize performance across all touchpoints.
Key Responsibilities Client & Stakeholder Collaboration
Responsible for the development of client's media plans that help accomplish media and marketing objectives
Present plans, rationale, and performance insights to
clients and internal teams , effectively articulating strategic recommendations.
Build strong client relationships by
offering proactive recommendations
and strategic guidance to optimize media performance.
Serve as the
primary point of contact
for media-related inquiries, troubleshooting, and consultation.
Manage client's media budget, including billing forecast and media commitments.
Partner with
media vendors and technology partners
to explore
innovative media opportunities
and cutting-edge advertising solutions.
Develop, implement, and oversee
holistic media plans
that integrate
traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video, CTV, etc.)
channels based on audience analysis.
Conduct in-depth audience research using media intelligence tools to inform planning decisions and identify emerging consumer trends.
Utilize industry and market data, performance analytics, and competitive insights to guide
budget allocation and strategic investment
across media channels.
Stay ahead of
emerging trends, technologies, and platform updates
to enhance campaign effectiveness and innovation.
Campaign Execution & Management
Collaborate with
internal teams in creative, account management, and analytics departments
to align media strategy with overarching campaign objectives.
Negotiate and secure
strategic media buys
with vendors, ensuring cost efficiency and optimal reach.
Develop
media flowcharts, timelines, and implementation plans
to guide seamless campaign execution.
Oversee
ad trafficking, placement, and delivery
to ensure accuracy, compliance, and adherence to deadlines.
Continuously monitor live campaigns and adjust strategies
in real-time
to maximize effectiveness, track KPIs and mitigate risks.
Performance Measurement & Optimization
Track, analyze, and report on key performance indicators (KPIs) including
GRPs, CPP, reach, impressions, engagement, conversions, ROI , etc.
Utilize media planning and analytics tools such as
Nielsen, Integra, Google Campaign Manager, and third-party attribution tools
to assess campaign success.
Implement
A/B testing, audience segmentation, and data-driven optimizations
to refine and recommend targeting, messaging, and media mix.
Develop and present
post-campaign reports
with actionable insights to improve future media strategies.
Deep expertise in both offline and online media planning , with a passion for the advertising and marketing industry.
Strong knowledge of
media strategy, audience targeting, and media buying
across offline and online media platforms.
Proven ability to create and deliver
engaging, professional presentations
tailored to diverse audiences, utilizing strong communication and visual storytelling skills.
Proficiency in a variety of platforms including but not limited to:
Arianna ,
TapScan ,
Google Ads, Facebook Ads Manager and Campaign Manager, with understanding of DV360, DSPs, and third-party ad servers .
Strong
analytical skills , with the ability to translate complex data into actionable insights.
Detail-oriented and highly organized, with
excellent project management skills .
Exceptional
verbal and written communication skills in English and Spanish .
Strong
problem-solving and decision-making abilities
in a fast-paced environment.
Ability to manage
multiple campaigns simultaneously , meeting deadlines and delivering high-quality results.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility This position has no direct reports, but may serve as a mentor to junior team members.
Preferred Education and Related Experience
Bachelor's degree
in Advertising, Marketing, Communications, or a related field.
3+years of experience
in integrated
media planning .
Experience managing
both B2B and B2C
client campaigns across traditional and digital platforms.
Strong
negotiation skills
and experience managing media budgets and vendor relationships.
Certifications in
Google Ads, Facebook Blueprint, or other relevant digital advertising platforms
(preferred).
Physical Demands Prolonged periods sitting at a desk and working on a computer.
Updates and Revisions Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Schedule Requirements Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be asked.
#J-18808-Ljbffr