Digital Marketing Manager - Plastics & Elastomers
Univar Solutions USA Inc, Bellevue, WA, United States
We value passion, energy, and enthusiasm to ignite transformation in our industry. Start your career journey with ChemPoint! Be part of our team that is transforming the chemical, ingredient, and industrial finished products industry.
Primary Purpose The primary purpose of the Digital Marketing Manager, Plastics & Elastomers (P&E) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in P&E markets.
What You’ll Do
Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for the P&E industry, developing market insights, identifying formulation trends, and transforming supplier strategies into effective customer-facing campaigns.
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested
What You’ll Need
Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
(Preferred) 3+ years of experience in a technical or business capacity for the plastics and elastomer formulation industries
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution
Where you’ll work: Hybrid role in Bellevue, WA
Pay and Benefits
The salary range for this position is $98,000 - $135,000 annually.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location.
Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
What You Can Expect
Strong
work/life flexibility .
To be surrounded by an
inclusive
team who is collaborative and committed to the achievement of the company.
To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews.
Competitive pay and benefits.
ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you require a reasonable accommodation due to a disability during the hiring process, please contact us at careers@univarsolutions.com.
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Primary Purpose The primary purpose of the Digital Marketing Manager, Plastics & Elastomers (P&E) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in P&E markets.
What You’ll Do
Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for the P&E industry, developing market insights, identifying formulation trends, and transforming supplier strategies into effective customer-facing campaigns.
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested
What You’ll Need
Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
(Preferred) 3+ years of experience in a technical or business capacity for the plastics and elastomer formulation industries
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution
Where you’ll work: Hybrid role in Bellevue, WA
Pay and Benefits
The salary range for this position is $98,000 - $135,000 annually.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location.
Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
What You Can Expect
Strong
work/life flexibility .
To be surrounded by an
inclusive
team who is collaborative and committed to the achievement of the company.
To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews.
Competitive pay and benefits.
ChemPoint is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification. We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you require a reasonable accommodation due to a disability during the hiring process, please contact us at careers@univarsolutions.com.
#J-18808-Ljbffr