Marketing Project Specialist
Sony, Santa Monica, CA, United States
Aniplex of America Inc.
(Santa Monica, California) is a subsidiary of Aniplex Inc. (headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and a leading provider of anime content and music production and distribution in Japan. The company's ever-growing line-up of shows include: March comes in like a lion, Blue Exorcist: Kyoto Saga, ERASED, The Asterisk War, OWARIMONOGATARI, KIZUMONOGATARI, GRANBLUE FANTASY, Eromanga Sensei, Katsugeki TOUKEN RANBU, BLEND-S, Slow Start, and Record of Grancrest War. To learn more: http://aniplexusa.com/.
Position Summary Aniplex of America is looking for an organized and detail oriented
Marketing Project Specialist
to join our team in Santa Monica, CA.
This role manages marketing projects across anime production, games, merchandise, and live events. From planning through delivery, this role ensures timelines, billing, assets, contracts, vendors, and cross‑company partnerships are aligned and successfully delivered. This role partners closely with internal teams and external companies to bring anime experiences to fans through campaigns, conventions, and live events.
This position requires someone with excellent communication skills who excels at managing multiple responsibilities with strong attention to detail and consistent follow-through. They possess a strong understanding of asset management and an understanding of how marketing assets are created, used, and delivered.
A hybrid schedule. Employees are expected to work onsite in the Santa Monica office at least 2 days per week.
Key Job Responsibilities
Marketing Project Coordination – manage timelines for launches, releases, events, and other campaigns and breaking marketing plans into tasks, dependencies, milestones and tracking progress and follow-through.
Maintain a marketing calendar for multiple shows and stay on top of the production schedule to work with various departments on asset creation, delivery, or announcement timing that aligns with overall marketing initiatives if necessary.
Communication between marketing (social, PR, paid media), localization, production, and other stakeholders (licensing, product development, vendors, design) to manage approvals and feedback loops.
Marketing event planning – logistics including staffing, reviewing contracts, coordinating titles / IP promotions and messaging, booth layout, sponsorships, vendors, payment schedules, insurance certificates, and cancellation/change penalties. This includes pre and on-site requirements for booth builds and signage, materials, giveaways, etc. ensuring localization accuracy, licensor approvals, and brand consistency.
Track invoicing and payments, ensuring costs are allocated to correct IPs and projects in a timely manner.
Effectively communicate and maintain relationships internally and with external partners and agencies to ensure creative assets or campaigns are within the brand tone and positioning of the title.
Identify, assess, and manage external vendors and partner companies, review proposals, decks, scopes of work, and performance.
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above to handle sensitive and confidential information with discretion.
Qualifications
2+ years of relevant experience in marketing or project management, with an understanding of marketing principles, strategies, digital media, and social platforms
Project management – comfortable juggling many moving parts without losing detail through clear documentation and follow-through
Comfortable reviewing terms, scopes, and deliverables to understand timelines and penalties with contracts and procurement
Proven ability to manage multiple campaigns, timelines, billing, invoicing, and other operational details
Hands‑on experiences with conventions, live events, or experiential marketing.
Comfortable with last‑minute changes, shifting priorities. Able to adapt and remain calm when things don’t go according to plan
Detail‑oriented but big picture aware. Finds satisfaction in making complex projects feel smooth.
Strong interpersonal skills and the ability to interface with varied levels of management, peers, and partners across various teams with clear and precision communication
Self‑motivated, a self‑starter, confident, organized, with good time management, attention to detail, and creative thinking and problem‑solving abilities.
Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, etc.
Proficient in Google Workspace: Calendar, Drive, Forms, Sheets, etc.
Knowledge of Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects, etc. a plus.
Familiarity with anime, games, and fan‑driven experiences preferred
Japanese‑English Bilingual skill a plus.
All candidates must be authorized to work in the USA.
Benefits SCA offers benefits‑eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well‑being.
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including, surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short‑term & long‑term disability plans
Up to 12 weeks of paid parental and caregiver leave
401(k) Plan with pre‑tax, Roth, and after‑tax options and company match with immediate vesting
Education assistance and student loan programs
What We Offer You
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after‑tax payroll deductions)
Other Programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after‑tax payroll deductions)
The anticipated annual base salary for this position is $75,000 to $85,000. In addition to the annual base salary, this role has an annual bonus target of 7%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”
All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation. SCA will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Right to Work (English/Spanish)
E-Verify Participation (English/Spanish)
#J-18808-Ljbffr
(Santa Monica, California) is a subsidiary of Aniplex Inc. (headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and a leading provider of anime content and music production and distribution in Japan. The company's ever-growing line-up of shows include: March comes in like a lion, Blue Exorcist: Kyoto Saga, ERASED, The Asterisk War, OWARIMONOGATARI, KIZUMONOGATARI, GRANBLUE FANTASY, Eromanga Sensei, Katsugeki TOUKEN RANBU, BLEND-S, Slow Start, and Record of Grancrest War. To learn more: http://aniplexusa.com/.
Position Summary Aniplex of America is looking for an organized and detail oriented
Marketing Project Specialist
to join our team in Santa Monica, CA.
This role manages marketing projects across anime production, games, merchandise, and live events. From planning through delivery, this role ensures timelines, billing, assets, contracts, vendors, and cross‑company partnerships are aligned and successfully delivered. This role partners closely with internal teams and external companies to bring anime experiences to fans through campaigns, conventions, and live events.
This position requires someone with excellent communication skills who excels at managing multiple responsibilities with strong attention to detail and consistent follow-through. They possess a strong understanding of asset management and an understanding of how marketing assets are created, used, and delivered.
A hybrid schedule. Employees are expected to work onsite in the Santa Monica office at least 2 days per week.
Key Job Responsibilities
Marketing Project Coordination – manage timelines for launches, releases, events, and other campaigns and breaking marketing plans into tasks, dependencies, milestones and tracking progress and follow-through.
Maintain a marketing calendar for multiple shows and stay on top of the production schedule to work with various departments on asset creation, delivery, or announcement timing that aligns with overall marketing initiatives if necessary.
Communication between marketing (social, PR, paid media), localization, production, and other stakeholders (licensing, product development, vendors, design) to manage approvals and feedback loops.
Marketing event planning – logistics including staffing, reviewing contracts, coordinating titles / IP promotions and messaging, booth layout, sponsorships, vendors, payment schedules, insurance certificates, and cancellation/change penalties. This includes pre and on-site requirements for booth builds and signage, materials, giveaways, etc. ensuring localization accuracy, licensor approvals, and brand consistency.
Track invoicing and payments, ensuring costs are allocated to correct IPs and projects in a timely manner.
Effectively communicate and maintain relationships internally and with external partners and agencies to ensure creative assets or campaigns are within the brand tone and positioning of the title.
Identify, assess, and manage external vendors and partner companies, review proposals, decks, scopes of work, and performance.
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above to handle sensitive and confidential information with discretion.
Qualifications
2+ years of relevant experience in marketing or project management, with an understanding of marketing principles, strategies, digital media, and social platforms
Project management – comfortable juggling many moving parts without losing detail through clear documentation and follow-through
Comfortable reviewing terms, scopes, and deliverables to understand timelines and penalties with contracts and procurement
Proven ability to manage multiple campaigns, timelines, billing, invoicing, and other operational details
Hands‑on experiences with conventions, live events, or experiential marketing.
Comfortable with last‑minute changes, shifting priorities. Able to adapt and remain calm when things don’t go according to plan
Detail‑oriented but big picture aware. Finds satisfaction in making complex projects feel smooth.
Strong interpersonal skills and the ability to interface with varied levels of management, peers, and partners across various teams with clear and precision communication
Self‑motivated, a self‑starter, confident, organized, with good time management, attention to detail, and creative thinking and problem‑solving abilities.
Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, etc.
Proficient in Google Workspace: Calendar, Drive, Forms, Sheets, etc.
Knowledge of Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects, etc. a plus.
Familiarity with anime, games, and fan‑driven experiences preferred
Japanese‑English Bilingual skill a plus.
All candidates must be authorized to work in the USA.
Benefits SCA offers benefits‑eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well‑being.
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including, surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short‑term & long‑term disability plans
Up to 12 weeks of paid parental and caregiver leave
401(k) Plan with pre‑tax, Roth, and after‑tax options and company match with immediate vesting
Education assistance and student loan programs
What We Offer You
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after‑tax payroll deductions)
Other Programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after‑tax payroll deductions)
The anticipated annual base salary for this position is $75,000 to $85,000. In addition to the annual base salary, this role has an annual bonus target of 7%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”
All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation. SCA will consider qualified applicants with arrest or conviction records in accordance with applicable law.
Right to Work (English/Spanish)
E-Verify Participation (English/Spanish)
#J-18808-Ljbffr