Content Writer
Scheels, Fargo, ND, United States
Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.
Responsibilities
Research, write, and edit original, SEO‑ready digital content for category pages, product pages, and other areas of the website that guide customers through their buying journey.
Develop site content optimized for traditional search engines (SEO) and emerging AI‑powered answer engines (AEO).
Utilize SEO platforms and site analytics to monitor content performance, proactively identifying content gaps, audit existing pages for accuracy, and uncover new opportunities to grow organic traffic.
Leverage AI tools to streamline research and scale content production while maintaining a rigorous “human‑in‑the‑loop” standard for quality, grammar, and brand accuracy.
Collaborate closely with cross‑office teams to ensure a cohesive brand voice, while adapting to address multiple audiences.
Optimize on‑page elements (headings, CTAs, and product descriptions) to improve user engagement and drive site conversions.
Regularly audit and refresh evergreen content to ensure it remains current with seasonal trends and inventory changes.
Qualifications
Customer Service: Genuinely and consistently treat co‑workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”.
Culture: Approach daily tasks, projects and follow‑up communication with energy and sense of urgency; cultivate a deep desire to become a knowledge expert in the role; show respect and appreciation for others and Scheels; arrive to work and meetings 10 minutes early.
Team Mentality: Genuine interest and action in helping others before yourself, regardless of recognition or reward.
Teach‑ability: Consistent eagerness to listen, learn, apply knowledge and accept critical feedback; ability to adapt to a changing work environment; ability to apply concepts of basic math, grammar, punctuation and spelling.
Dress Code: Meets Scheels dress and grooming expectations in support of a professional, clean and welcoming environment for customers, co‑workers and business partners.
Efficiency: Demonstrate pride and ownership of work while meeting expected deadlines.
Education & Experience: Ideal candidate will have an interest in obtaining an Associate or Bachelor’s Degree in Communication, English or related field.
Physical Requirements: Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.
Equal Employment Opportunity
Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.
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Responsibilities
Research, write, and edit original, SEO‑ready digital content for category pages, product pages, and other areas of the website that guide customers through their buying journey.
Develop site content optimized for traditional search engines (SEO) and emerging AI‑powered answer engines (AEO).
Utilize SEO platforms and site analytics to monitor content performance, proactively identifying content gaps, audit existing pages for accuracy, and uncover new opportunities to grow organic traffic.
Leverage AI tools to streamline research and scale content production while maintaining a rigorous “human‑in‑the‑loop” standard for quality, grammar, and brand accuracy.
Collaborate closely with cross‑office teams to ensure a cohesive brand voice, while adapting to address multiple audiences.
Optimize on‑page elements (headings, CTAs, and product descriptions) to improve user engagement and drive site conversions.
Regularly audit and refresh evergreen content to ensure it remains current with seasonal trends and inventory changes.
Qualifications
Customer Service: Genuinely and consistently treat co‑workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”.
Culture: Approach daily tasks, projects and follow‑up communication with energy and sense of urgency; cultivate a deep desire to become a knowledge expert in the role; show respect and appreciation for others and Scheels; arrive to work and meetings 10 minutes early.
Team Mentality: Genuine interest and action in helping others before yourself, regardless of recognition or reward.
Teach‑ability: Consistent eagerness to listen, learn, apply knowledge and accept critical feedback; ability to adapt to a changing work environment; ability to apply concepts of basic math, grammar, punctuation and spelling.
Dress Code: Meets Scheels dress and grooming expectations in support of a professional, clean and welcoming environment for customers, co‑workers and business partners.
Efficiency: Demonstrate pride and ownership of work while meeting expected deadlines.
Education & Experience: Ideal candidate will have an interest in obtaining an Associate or Bachelor’s Degree in Communication, English or related field.
Physical Requirements: Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.
Equal Employment Opportunity
Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.
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