Borboleta Beauty is a leader in professional lash artistry, offering premium lash products, education, and retail lashcare. We proudly serve both professionals and consumers through our two brands: Borboletapro.com – empowering lash professionals with world-class education, pro supplies, and exclusive partnerships; Borboleta.com – delivering expert-developed lashcare for everyday lash lovers. We are the lash-obsessed. Our mission is to elevate the lash industry while inspiring confidence and connection. We're a passionate, tight-knit team that believes in beauty, artistry, and innovation.
Overview
We’re seeking an Art Director to join our in-office marketing team in Salt Lake City. This role is responsible for leading the planning, creation, and execution of photo, video, and graphic content across digital channels - including social media, email, website, and paid media. You’ll play a key role in shaping how both Borboleta.com and BorboletaPro.com show up visually and connect with their audiences.
Responsibilities
- Own the full content creation pipeline—from concept to shoot to edit—for photo, video, and graphics
- Manage Social Media Manager + small team of contract designers - mentoring and inspiring them to deliver great work
- Build and maintain content calendars aligned with brand campaigns, launches, and seasonal moments
- Collaborate with lash educators and product experts to produce technical content that supports education and product usage
- Shoot and edit video for use across social media, email, and digital campaigns (including tutorials, BTS, reels, and branded storytelling)
- Design on-brand graphics and assets for use across digital and print channels
- Stay on top of trends and bring fresh creative ideas to the table
- Organize shot lists, assist in finding models and lash artists, and assist with directing photoshoots for product launches and content shoots
- Report on social media performance, key KPIs, and insights to optimize strategy
Required Skills & Experience
- 3-5+ years of experience as an Art Director or similar role
- Strong skills in graphic design, video editing, and photography/videography
- Strong visual storytelling abilities, paired with excellent verbal and written communication skills
- Strong experience with managing shoots for campaigns and product launches
- Proficiency in Adobe Creative Cloud, especially Photoshop, Illustrator, and Premiere Pro
- Experience building out creative processes in project management tools like Asana or similar
- Experience working with brand guidelines and maintaining visual consistency across all marketing channels
- Ability to manage content calendars, juggle multiple projects, and work autonomously
- Creative, resourceful, trend-savvy, and detail-oriented
- Experience working with or creating content for a beauty or ecommerce brand
Preferred Qualifications
- Licensed lash artist or experience in the lash or beauty industry (preferred)
- If not currently licensed, must be willing to complete lash certification (provided by Borboleta) and develop professional lash skills to drive creation of technical lash artist content for BorboletaPro
- Experience working with or creating content for a beauty or ecommerce brand
- Strong understanding of the lash artist community and salon culture
Why You\'ll Love Working at Borboleta
- A supportive, lash-obsessed team. You’ll be surrounded by creative, passionate people who love what they do and collaborate to make each other better.
- Creative freedom, every day. Bring your ideas to life with the space to experiment, innovate, and shape the creative vision of two fast-growing beauty brands.
- Opportunities to grow. We invest in your development with training, mentorship, and real chances for career advancement.
- Competitive compensation + benefits. Health, vision, and dental insurance, 401(k) with company match, paid holidays, and generous PTO so you feel supported inside and outside of work.
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